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Bamm creds presentation v1
 

Bamm creds presentation v1

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    Bamm creds presentation v1 Bamm creds presentation v1 Presentation Transcript

    • WHO WE ARE• Consumer insight company• Independent and founded in 2007Our team is made up of:Market researchers, ethnographers, visualanthropologists, communication strategists,designers, videographers, photojournalists
    • WHAT WE DO• We create value from the heart of consumer cultures – By uncovering and sharing stories from people around the world – Through story-telling, visual tools (e.g. video, photojournalism), contextual perspective
    • LEVELS OF ENGAGEMENTVisualising Living Real Life Insights Stories InnovationBring strategic Help you think Stream of new,thinking to life better actionable insights
    • CLIENT PROPOSITIONS Visualising Real Life Living Stories Insights Innovation Richer, nuanced Platform for stakeholder Bespoke network giving youunderstanding of your engagement, dynamic a constant stream of consumer conversations innovation for your brand direct from consumers 3 – 6 months 1 – 3 years 8 – 12 week
    • VISUALISING INSIGHTSCASE STUDYOBJECTIVE:Raise awareness about a new consumer segment for a premiumautomotive brand: more female, younger, design-orientated.METHOD:Ethnography, capturing brand experience at concept car roadshow.OUTCOME:Opportunity map, multimedia presentation, dealer network presentationand engagement programme.
    • LIVING STORIESCASE STUDYOBJECTIVE:Deeper understanding of emotional drivers amongst emerging middleclass in India and China, to better understand use of financial services.METHOD:Ethnography, video and photojournalism library to inspire new productinnovationOUTCOME:Product roadmap, clearer understanding of consumerneeds, stakeholder buy-in across organisation.
    • REAL LIFE INNOVATIONCASE STUDYOBJECTIVE:Influencer panel of 48 engaged consumers across 3 cities (London,Stockholm and Warsaw), over 12 months.METHOD:Self-ethnography, supplemented by BAMM ethnography (quarterly)exploring key themes; MROCOUTCOME:Weekly updates, monthly designer workshops, end of yearpresentation, summary films, stakeholder films.
    • WHO WE WORK FORGlobal brands that recognise the need toput the consumer at the heart of theirorganisationSpecifically:• Brands that need a stronger connection to their consumer• Brands that need revitalising• Brands that are entering new markets
    • OUR CLIENTS
    • WHY BAMM?• Owned and actioned brand stories – Engaging consumer insight – Easier to align your business behind findings – Stakeholder buy-in to implement insightsValidation, alignment, confidence and speed