WHO WE ARE• Consumer insight company• Independent and founded in 2007Our team is made up of:Market researchers, ethnographers, visualanthropologists, communication strategists,designers, videographers, photojournalists
WHAT WE DO• We create value from the heart of consumer cultures – By uncovering and sharing stories from people around the world – Through story-telling, visual tools (e.g. video, photojournalism), contextual perspective
LEVELS OF ENGAGEMENTVisualising Living Real Life Insights Stories InnovationBring strategic Help you think Stream of new,thinking to life better actionable insights
CLIENT PROPOSITIONS Visualising Real Life Living Stories Insights Innovation Richer, nuanced Platform for stakeholder Bespoke network giving youunderstanding of your engagement, dynamic a constant stream of consumer conversations innovation for your brand direct from consumers 3 – 6 months 1 – 3 years 8 – 12 week
VISUALISING INSIGHTSCASE STUDYOBJECTIVE:Raise awareness about a new consumer segment for a premiumautomotive brand: more female, younger, design-orientated.METHOD:Ethnography, capturing brand experience at concept car roadshow.OUTCOME:Opportunity map, multimedia presentation, dealer network presentationand engagement programme.
LIVING STORIESCASE STUDYOBJECTIVE:Deeper understanding of emotional drivers amongst emerging middleclass in India and China, to better understand use of financial services.METHOD:Ethnography, video and photojournalism library to inspire new productinnovationOUTCOME:Product roadmap, clearer understanding of consumerneeds, stakeholder buy-in across organisation.
REAL LIFE INNOVATIONCASE STUDYOBJECTIVE:Influencer panel of 48 engaged consumers across 3 cities (London,Stockholm and Warsaw), over 12 months.METHOD:Self-ethnography, supplemented by BAMM ethnography (quarterly)exploring key themes; MROCOUTCOME:Weekly updates, monthly designer workshops, end of yearpresentation, summary films, stakeholder films.
WHO WE WORK FORGlobal brands that recognise the need toput the consumer at the heart of theirorganisationSpecifically:• Brands that need a stronger connection to their consumer• Brands that need revitalising• Brands that are entering new markets
WHY BAMM?• Owned and actioned brand stories – Engaging consumer insight – Easier to align your business behind findings – Stakeholder buy-in to implement insightsValidation, alignment, confidence and speed