LinkedIn for Car Dealerships: 2013 Edition
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LinkedIn for Car Dealerships: 2013 Edition

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Linkedin is one of the most powerful social networking sites on the web, and car dealers can take advantage of it to build connections, gain influence and attract new employees. This updated ...

Linkedin is one of the most powerful social networking sites on the web, and car dealers can take advantage of it to build connections, gain influence and attract new employees. This updated presentation is the definitive guide to linkedin for car dealers, and shows how automotive professionals can benefit most from the social media juggernaut.

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    LinkedIn for Car Dealerships: 2013 Edition LinkedIn for Car Dealerships: 2013 Edition Presentation Transcript

    • A Little About Me… •  •  •  •  •  Owner of Bamboo Interactive Former marketing manager at PCG Digital Marketing Owner of top 100 SMB marketing blog GetBusyMedia.com Keynote speaker on LinkedIn for ASM, NJDOL, and others Complete LinkedIn junkie!
    • What Is LinkedIn? LinkedIn is a social networking site that connects 200+ million professionals around the globe.
    • Why LinkedIn? §  §  §  §  Over 90 million North American users People go there to do business Most members are employed Twice as likely to make $100k or more
    • More likely to buy LinkedIn says its members are twice as likely to be in-market car buyers, with 35% planning to buy in the next 12 months compared to 15% for the general population.
    • Affluent purchasers 42% of LinkedIn members spent more than $30,000 on their last vehicle.
    • Areas of Opportunity §  §  §  §  Personal CRM + Prospecting Reputation Management Search Engine Optimization Talent Acquisition
    • An up to date online rolodex
    • Build trust & credibility
    • Rank in search engines #3 for one of the most generic names of all time.
    • Find talented employees
    • Part One BUILDING YOUR PROFILE
    • Complete your profile! The #1 mistake I see on LinkedIn is an incomplete profile. Let’s review some of the most important elements…
    • First impressions matter
    • A professional headshot. Show yourself! Nothing screams “I don’t care” more than a profile without a photo. (Especially if you have a popular name!)
    • Add a descriptive headline.
    • Make contacting you easy Don’t forget to customize your URL!
    • Blend overview + personality
    • Upload supporting documents This is a great place to place brochures, sales info, fleet pricing, and other marketing collateral.
    • Share your experience
    • Tips to get started: 1.  2.  3.  4.  5.  Upload your photo Complete your summary Add main contact information Describe 2-3 current + past jobs Upload 1-2 marketing PDFs
    • Part Two GROWING YOUR NETWORK
    • If you build it, they will come The key to LinkedIn is building a strong following of personal, professional and community connections. There are several simple ways to get started.
    • Invite your email contacts
    • Connect your networks
    • Collect Business Cards Ask customers and prospects for their business cards ( and use CardMunch to sync them with LinkedIn). This will help you stay in touch and make new connections.
    • Find new people in your network
    • A word of caution… More connections isn’t always better. Always make sure you have a reason to connect. If you try connecting with too many strangers, your account could get black listed!
    • Part Three ENGAGE + NURTURE
    • Listen & react
    • Set specific follow-up actions
    • Share useful, relevant content
    • Part Four 5 WAYS TO GET THE MOST OUT OF LINKEDIN
    • 1. Schedule 10-15 minutes daily §  §  §  §  §  §  Post an update Engage with 1-2 connections Add new connections from biz cards Tweak one thing on your profile Schedule follow ups Get back to work!
    • 2. Pay it forward §  Does one of your connections need help? Make an introduction!
    • 3. Ask for recommendations Customers Colleagues Vendors
    • 4. Drive traffic with local groups Add useful content to groups to drive website traffic and start conversations
    • 5. Be a real person! The worst mistake on social media is treating it differently than you would treat people in real life. Be yourself, be real and have fun! Those who follow these rules see the most success.
    • Questions?