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  • 1. Bamboo House India Creating Green Livelihoods www.bamboohouseindia.org Our Startup Journey
  • 2. “Social Enterprise” utilizing bamboo as an economic driver for providing sustainable livelihood opportunities through businessopportunities through business models designed to work at the base of the economic pyramid and promote bamboo as an eco- friendly substitute to wood, steel, iron & plastic.
  • 3. Founders Aruna Post Graduate in Science (Nagpur University – Batch 2002) www.bamboohouseindia.org Founders Prashant Post Graduate in Management (Osmania University – Batch 2000)
  • 4. www.bamboohouseindia.org How We Got The Idea
  • 5. On a sunny evening we were shopping around to buy a sofa set for our home but noticed that market was www.bamboohouseindia.org but noticed that market was inundated with routine wood, steel, iron and plastic furniture.
  • 6. We searched around and noticed that overseas markets offered numerous bamboo productbamboo product opportunities but Indian markets offered no simple solution.
  • 7. Our search for bamboo furniture landed us up in a small village called “Katlamara” in the state of Tripura on the India – Bangladesh International border to buy bambooInternational border to buy bamboo furniture, SOUNDS CRAZY, BUT TRUE. courtesy “Aruna” ☺
  • 8. Aruna @ Indo-Bangladesh Border
  • 9. BSF “SIDHAI” - Check Post Last Indian Border Check Post
  • 10. Crossing the border was not all that easy
  • 11. “No – Mans Land” Road often used by Militants to cross in & out
  • 12. “Katlamara” a sleepy little village, one of the many bamboo & skill rich locations of our country. Village “Katlamara” is politicallyVillage “Katlamara” is politically India but geographically Bangladesh, (During Independence, King of Katlamara decided to merge with India)
  • 13. At “Katlamara” bamboo trained & dependent communities had livelihood issues due tolivelihood issues due to multiple Problems plaguing the Indian bamboo sector.
  • 14. We decided to understand “Indian bamboo sector” and went for “study tour” as we sensed Triple bottom-line impactsensed Triple bottom-line impact bamboo could create, but had no specific Entrepreneurial motive, since we had no idea what bamboo was all about.
  • 15. Family and friends were surprised at our decision, we were less than a year in our marriage, And left our respective career's. I was in my establishedI was in my established imports business And Aruna dropped her plans of pursuing her Ph.d
  • 16. We knew it was a big risk……. ……but were prepared. I handled half of country's forest And Aruna handled the other half.
  • 17. ...and finally in May 2008 our study tour led to the evolution of our Social Enterprise “Bamboo House India”
  • 18. We established our enterprise, to address the following issues. 1. Create business model for the bamboo sector. 2. Strive for removal of forest restrictions on bamboo. 3. Provide livelihood opportunities to marginalised communities in the bamboo sector.communities in the bamboo sector. 4. Develop market linkages for bamboo products. 5. Design & develop bamboo based housing, urban and low cost rural housing. 6. Commercial and wasteland bamboo plantations. 7. Chain of bamboo showrooms across the country. 8. Bamboo as substitute for wood, steel, iron & plastic. 9. Promote social entrepreneurship.
  • 19. We decided to fund/ support our social venture through borrowings from friends and family apart from very littlefamily apart from very little personal savings we had as we knew that no bank/ financial institution would come forward to support us initially.
  • 20. www.bamboohouseindia.org Why Bamboo
  • 21. Bamboo is a grass. It is a hardy plant that is found on almost all continents and can be grown in many diverse climates and conditions. Bamboo grows quickly and spreads across areas, which is why it is often thought of as a weed. www.bamboohouseindia.org When bamboo is cut, it sends up new shoots to replace those that have been removed and those shoots can mature in just five years. Compared to other hardwood species, which take at least 50 years, bamboo is extremely renewable and can be harvested in 3-5 year cycles.
  • 22. • Bamboo Can help more than 5 million of our population cross the poverty • Bamboo minimizes CO2 gases and Environmental • Indian Bamboo Market is estimated at Rs.26,000 Crores by the year 2015 www.bamboohouseindia.org cross the poverty line Social CO2 gases and generates up to 35% more oxygen then equivalent stand of trees. by the year 2015 Financial Bamboo forTriple Bottom-line Results
  • 23. www.bamboohouseindia.org Bamboo Market Potential - Planning Commission 2003
  • 24. Bamboo Furniture - 3625 Crores by 2015 www.bamboohouseindia.org Bamboo Furniture - 3625 Crores by 2015
  • 25. Bamboo Shoots - 300 Crores by 2015 www.bamboohouseindia.org Bamboo Shoots - 300 Crores by 2015
  • 26. Bamboo Flooring - 1950 Crores by 2015 www.bamboohouseindia.org Bamboo Flooring - 1950 Crores by 2015
  • 27. www.bamboohouseindia.org Bamboo Pulp – 2088 Crores by 2015
  • 28. Bamboo Housing – 1,163 Crores by 2015 www.bamboohouseindia.org Bamboo Housing – 1,163 Crores by 2015
  • 29. Bamboo Scaffolding – 861 Crores by 2015 www.bamboohouseindia.org Bamboo Scaffolding – 861 Crores by 2015
  • 30. Bamboo Mat boards – 3908 Crores by 2015 www.bamboohouseindia.org
  • 31. Miscellaneous Industry - 600 Crores by 2015 www.bamboohouseindia.org Miscellaneous Industry - 600 Crores by 2015
  • 32. Incense Sticks – 1000 Crores by 2015 www.bamboohouseindia.org Incense Sticks – 1000 Crores by 2015
  • 33. Bamboo Plyboard for use in Trucks & Railways – 3408 Crores by 2015 www.bamboohouseindia.org Trucks & Railways – 3408 Crores by 2015
  • 34. www.bamboohouseindia.org Bamboo for Roads – 274 Crores by 2015
  • 35. Bamboo as Wood Substitute – 274 Crores www.bamboohouseindia.org Bamboo as Wood Substitute – 274 Crores by 2015
  • 36. www.bamboohouseindia.org Challenges
  • 37. Bamboo is under Regulatory constraints as per the Forest Act 1927 Harvesting & Transportation of bamboo is not permitted under the Act. Bamboo traps both air & moisture, making it difficult raw material to work with. No benchmark to follow. Raw materialAvailable through forest auction is not suitable for commercial applications Every state has its own laws on bamboo for forests being in the concurrent list of the constitution.
  • 38. No business model exists today Most of the tribal forest areas are naxal hit. Lack of communication and transportation facilities at the production level. Learning the concept & mapping Raw Material species & Resource base. Logistics, supply chain, distribution, operations & Business modeling. Scaling & Building Volumes
  • 39. The Issue - Indian Forest Act - 1927
  • 40. India is well endowed with resources of bamboo, the second largest in the world. Bamboo grows on millions of hectares of forest as well as on private lands. There are almost 130 species in India.
  • 41. Technically speaking Bamboo is a grass but provisions of Indian Forest Act, 1927 Section 2 (7)Forest Act, 1927 Section 2 (7) defines bamboo as a “tree” .
  • 42. Bamboo were primarily found in forests and therefore got categorized under forest produce. Consequently, forest laws regulated its harvest, trade & transportation.
  • 43. Both center and state have enacted laws on forests as forests are listed in the concurrent list of the constitution and automaticallyconstitution and automatically bamboo falls under concurrent list of the constitution.
  • 44. 1) Indian Forest Act 1927, 2) The Forest Conservation Act 1980, 3) The Scheduled Tribes and other Traditional Forest Dwellers (Recognition of Forest Rights) Act 2006.2006. The above three acts govern forest & forest produce and bamboo falls within the purview of all the three acts.
  • 45. Indian Forest Act 1927 is the single largest & most important piece of legislation on forests. This act has only minorThis act has only minor differences with the 1878 Forest Act with the philosophy remaining the same.
  • 46. Objective of “Forest Conservation Act 1980” was to empower the centralwas to empower the central government in directly managing country's forest's
  • 47. Forest’s were transferred to the concurrent list of the constitution by the 42nd Amendment Act of 1976 and “Ministry of Environment & Forests” was set up in 1980 and central government could intervene.
  • 48. Traditional Forest Dwellers (Recognition of Forest Rights) Act 2006, gives forest dwellers access to minor forest produce,access to minor forest produce, including rights to sell, and a stake in the preservation of open spaces.
  • 49. Forest Act 1927 section 26, prohibits harvesting of bambooprohibits harvesting of bamboo in reserved forest except by forest department.
  • 50. Harvesting of bamboo from protected forest is done with written permission of the forestwritten permission of the forest department as per the guidelines.
  • 51. Forest Act 1927, section 41 & 42 of chapter VII under clause (1) of section 41, spells about transit rules of bamboo (foresttransit rules of bamboo (forest produce), where control of forest produce (bamboo) is vested with the state government.
  • 52. Harvesting of bamboo from private lands, requires “CERTIFICATE OF ORIGIN” and transport of bamboo from forest land as well as privateforest land as well as private land requires “TRANSIT PERMIT” from the forest department.
  • 53. Most of the states in the country have their respective laws onhave their respective laws on bamboo, as prior to 1976 forest was a state subject.
  • 54. Section 27 of Indian Forest Act prohibits removal of bamboo (forest produce) from reserved forest, except by the forestforest, except by the forest department and forest department have rights to arrest without warrant.
  • 55. In the states mentioned below, bamboo grown in private plantations is not a forest produce and therefore the requirements of harvesting permission or permit of transporting bamboo is not required. Assam, Meghalaya, Manipur, Mizoram, Nagaland, Tripura, Arunachal Pradesh, West Bengal, Kerala, Tamil Nadu, Karnataka, Gujrat, Maharashtra, Bihar & Jharkhand, Madhya Pradesh, Chattisgarh, Uttar Pradesh & Uttaranchal
  • 56. Laws on bamboo in Andhra Pradesh & Sikkim are slightlyPradesh & Sikkim are slightly different compared to rest of the country.
  • 57. Bamboo in Andhra Pradesh falls under the following acts • Indian Forest Act 1927 • Forest Conservation Act 1980 • Traditional Forest Dwellers (Recognition of Forest Rights) Act 2006 • A P Forest Act, 1967• A P Forest Act, 1967 • A P Minor Forest Produce Act, 1971 • A P Forest Produce ( fixation of selling prices) Rules, 1989 • A P Forest Produce ( fixation of selling prices) Rules, 1991
  • 58. We had to create a model within the constraints of the Forest Act apart from the fact that raw material was available only in forest areas which made things more difficult and most of the locations were disconnected from rail, road and telecom network coupled with linguistics andtelecom network coupled with linguistics and cultural barriers of the communities with world’s most difficult raw material to work with, coupled with very fact that we had very limited funds.
  • 59. We had gained reasonable domain knowledge in bamboo and our work was noticed by all the institutes andwas noticed by all the institutes and agencies working in bamboo sector across the country and they all agreed to support our initiative.
  • 60. Confederation of Indian Industry (CII) AP Technology Development Center (APTDC) National Mission on Bamboo Applications (NMBA) Today BHI is Supported in it’s Initiative by : Partners Indian Institute of Technology (Delhi) Andhra Pradesh Forest Department (APFD) (NMBA)
  • 61. Our Work – What We do With Bamboo
  • 62. Under National Agricultural Innovation Project (NAIP) Project Partners IIT (D) – CII - APTDC Structural Tests on Bamboo Species To Build bamboo based structures , we need to generate data on load bearing properties of bamboo species, we have taken up this work along with IIT-Delhi.
  • 63. Bamboo Furniture Production We procure raw material from across the country and make the FURNITURE ITEMS at our workshop,
  • 64. Bamboo Interiors Bamboo Interiors is a very big market, and we are able to provide employment to our community members through this channel.
  • 65. Project Partners MoRD - CII - APTDC Wasteland Development through Bamboo Plantations We have experimented this in THERMAL ASH POND and succeeded, we are trying to spread across the country,, greening wastelands with bamboo.
  • 66. Project Partners MoRD – IIT(D) CII - APTDC Commercial Bamboo Plantations Industry cannot depend on forest bamboo, we need bamboo from private farms to scale up the sector, we have done around 100 acres in 2 years.
  • 67. Project Partners NMBA – CII – APTDC – IIT(D) Bamboo Urban Housing We gained immense expertise in this segment, we today can build 3 floors bamboo structure with more than 35 years structural guarantee. This is turning out to be big market.
  • 68. Project Partners IIIT (D) – IIIT (Hyd) - CII - APTDC Bamboo Low Cost Rural Housing We plan to teach techniques of low cost bamboo housing across the country.
  • 69. Project Partners APFD - CII - APTDC Community Training in Bamboo Value Addition Teaching all at the village / Forest Level
  • 70. Project Partners IIT (D) - CII - APTDC Bamboo Housing Structures Training
  • 71. Project Partners NMBA -CII – APTDC - APFD Market Linkages to Bamboo Artisans Through Fairs & Exhibitions
  • 72. Project Partners APFD -CII - APTDC Community based Eco Tourism
  • 73. Support our Initiative Received (“else we wouldn’t have come this far”)
  • 74. Had it not been for the media support, we wouldn’t have travelled this far in our bamboo journey, nearly 15 of country's leading news channels and 40 newspapers and magazines including BBC helped us in taking our work ahead, as we were verytaking our work ahead, as we were very clear from the beginning that community model should be media supported and market driven only then livelihoods can be sustained at the base level. Few of the media clippings are as follows………..
  • 75. 2009 – CNBC Young Turks
  • 76. 2010 – UTV
  • 77. 2009 – Green By Design
  • 78. 2009 – Independence Day Issue
  • 79. Franchising World - 2011
  • 80. The HINDU - 2011
  • 81. Entrepreneur - 2010
  • 82. DARE- 2011
  • 83. Indian Express- 2012
  • 84. Post Noon- 2012
  • 85. Hindustan Times- 2010
  • 86. Management Next- 2011
  • 87. The Week- 2009
  • 88. Money Today - 2011
  • 89. Planet Earth - 2011
  • 90. ABN Andhra Jyothi - 2012
  • 91. A Film was made with our partner agency “CCS” for removal of forest restrictions on bamboo and presented to select MP’s in Parliament and we ran a parallelParliament and we ran a parallel online signature campaign (through our website), and we are glad to inform……..
  • 92. Govt’s Move for Removal of Forest Restrictions on “bamboo”
  • 94. 2012 – Dec We had received further support and recognition for our work, “World Bank” Report published“World Bank” Report published work done by Bamboo House India (BHI) on the bamboo housing front. “National Agricultural Innovation Project – NAIP”
  • 95. CII Summit - 2010 for Community Enterprise Model
  • 96. ZEE TV –Social Business of the year 2011
  • 97. “Young Woman Entrepreneur of The Year – 2012 from Chief Minister of Andhra Pradesh
  • 98. 2013 – March-April Our Bamboo Initiative received further support, “Government of United States” invited BHI for “International Visitor Leadership Programme (IVLP)” A 4 week programme of the US State Department. The programme provided an opportunity to interactThe programme provided an opportunity to interact with President’s Social Innovation Team at the White House where our bamboo model was much appreciated since we tried to break from the routine handicrafts segment for which bamboo is traditionally known for in India. Aruna represented the Organization. (March 8th – April 8th 2013)
  • 99. “Social Innovation Project for India” US State Dept – IVLP 2013 Aruna @ The White House – 2013 March
  • 100. Case Studies on our socio business model : by 1 • University of Kellogg 2 • Harvard Research Group 3 • Clark University 4 • ICFAI Business School 5 • Cornell University 6 • Indian School of Business (ISB) – 2010/11/12/13
  • 101. Our New Initiatives – Bamboo Bicycle
  • 102. Our New Initiatives – Recycled Tyre Furniture
  • 103. We will persist in our endeavor to create sustainable livelihood models and edge to make larger involvement at the grass root level, as we forever understood that our country cannot grow and develop if ourcountry cannot grow and develop if our villages don't and bamboo we accept as true can serve the rationale of growth engine for the country and we hope to see you along the way..
  • 104. Thank You www.bamboohouseindia.org