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Angustia  ch 2 developing marketing stratigies and plans
Angustia  ch 2 developing marketing stratigies and plans
Angustia  ch 2 developing marketing stratigies and plans
Angustia  ch 2 developing marketing stratigies and plans
Angustia  ch 2 developing marketing stratigies and plans
Angustia  ch 2 developing marketing stratigies and plans
Angustia  ch 2 developing marketing stratigies and plans
Angustia  ch 2 developing marketing stratigies and plans
Angustia  ch 2 developing marketing stratigies and plans
Angustia  ch 2 developing marketing stratigies and plans
Angustia  ch 2 developing marketing stratigies and plans
Angustia  ch 2 developing marketing stratigies and plans
Angustia  ch 2 developing marketing stratigies and plans
Angustia  ch 2 developing marketing stratigies and plans
Angustia  ch 2 developing marketing stratigies and plans
Angustia  ch 2 developing marketing stratigies and plans
Angustia  ch 2 developing marketing stratigies and plans
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Angustia ch 2 developing marketing stratigies and plans

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  • 1. Top 10 ConceptsDeveloping Marketing Strategies and Plans
    Bernadette C. Angustia
    Ateneo School of Medicine and Public Health
  • 2. Outline:
    Core Compitencies
    Strategic Marketing Plan
    Defining Corporate Mission
    Marketing Definition vs. Product Definition
    Strategic Business Unit (SBU)
  • 3. Outline:
    6. Assessing Growth Opportunities
    7. SWOT
    8. Goal Formulation
    9. Strategic Formulation
    10. Program Implementation
  • 4. Concept 1:Core Competencies make up the essence of business
    Kotler: Nike
    Local: Bench
    Medical: GSK Meds
  • 5. Concept 2: Strategic Marketing lays out the value proposition the firm will offer
    Kotler: Intel microprocessor
    Local: Mr.Quikie
    Med: Unilab
  • 6. Concept 3: Define Corporate Mission
    Kotler: Sony
    -Personal portable sound
    Local: AYALA
    - Pioneering the Future
    Medical: PhilHealth
  • 7. Concept 4:Marketing Def’n of a business is superior to Product Def’n
    Kotler: Xerox
     We help improve office productivity
    Local: Jolibee
     Happiness in every moment
    Medical: Pfizer
     Help people improve their health
  • 8. Concept 5:Establishing Strategic Business Units
    Kotler: General Electric
    Proctor&Gamble
    Sanofi Phils
  • 9. Concept 6:Assess growth opportunities to come up with new strategies.
    Kotler: Starbucks
    Local: CDO ulam burger
    Medical: Viagra
  • 10. Concept 7:SWOT Analysis
    Kotler: Loan Bright
    Local: PLDT
    Medical: Siemen’s
  • 11. Concept 8:Goal Formulation- developing specific goals for the planning period.
    Kotler: Compaq
    Local: Knorr Soup
    Medical: GE Medical
  • 12. Concept 9:Strategic formulation, a game plan for getting there
    Kotler: Belkin corp.
    Local: Kenny Rogers
    Medical: Belo medical
    Group
  • 13. Concept 10:Program Implementation requires a dynamic relationship among stakeholders.
    International: Google
    Local: Rustan’s Starbucks
    Medical: The Medical City
  • 14. Summary:Developing Marketing Strategies and Plans
    Core Compitencies
    Strategic Marketing Plan
    Defining Corporate Mission
    Marketing Definition vs. Product Definition
    Strategic Business Unit (SBU)
  • 15. Summary:Developing Marketing Strategies and Plans
    6. Assessing Growth Opportunities
    7. SWOT
    8. Goal Formulation
    9. Strategic Formulation
    10. Program Implementation
  • 16. My Conclusion:Developing Marketing Strategies and Plans
    Developing Marketing Strategies and plans is not all about what looks good and fun.
    It takes proper attention to detail and a bit of pnash!
  • 17. Top 10 ConceptsDeveloping Marketing Strategies and Plans
    Bernadette C. Angustia
    Ateneo School of Medicine and Public Health

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