• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Angustia  ch 2 developing marketing stratigies and plans
 

Angustia ch 2 developing marketing stratigies and plans

on

  • 718 views

 

Statistics

Views

Total Views
718
Views on SlideShare
712
Embed Views
6

Actions

Likes
0
Downloads
4
Comments
0

1 Embed 6

http://bamangustia.blogspot.com 6

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Angustia  ch 2 developing marketing stratigies and plans Angustia ch 2 developing marketing stratigies and plans Presentation Transcript

    • Top 10 ConceptsDeveloping Marketing Strategies and Plans
      Bernadette C. Angustia
      Ateneo School of Medicine and Public Health
    • Outline:
      Core Compitencies
      Strategic Marketing Plan
      Defining Corporate Mission
      Marketing Definition vs. Product Definition
      Strategic Business Unit (SBU)
    • Outline:
      6. Assessing Growth Opportunities
      7. SWOT
      8. Goal Formulation
      9. Strategic Formulation
      10. Program Implementation
    • Concept 1:Core Competencies make up the essence of business
      Kotler: Nike
      Local: Bench
      Medical: GSK Meds
    • Concept 2: Strategic Marketing lays out the value proposition the firm will offer
      Kotler: Intel microprocessor
      Local: Mr.Quikie
      Med: Unilab
    • Concept 3: Define Corporate Mission
      Kotler: Sony
      -Personal portable sound
      Local: AYALA
      - Pioneering the Future
      Medical: PhilHealth
    • Concept 4:Marketing Def’n of a business is superior to Product Def’n
      Kotler: Xerox
       We help improve office productivity
      Local: Jolibee
       Happiness in every moment
      Medical: Pfizer
       Help people improve their health
    • Concept 5:Establishing Strategic Business Units
      Kotler: General Electric
      Proctor&Gamble
      Sanofi Phils
    • Concept 6:Assess growth opportunities to come up with new strategies.
      Kotler: Starbucks
      Local: CDO ulam burger
      Medical: Viagra
    • Concept 7:SWOT Analysis
      Kotler: Loan Bright
      Local: PLDT
      Medical: Siemen’s
    • Concept 8:Goal Formulation- developing specific goals for the planning period.
      Kotler: Compaq
      Local: Knorr Soup
      Medical: GE Medical
    • Concept 9:Strategic formulation, a game plan for getting there
      Kotler: Belkin corp.
      Local: Kenny Rogers
      Medical: Belo medical
      Group
    • Concept 10:Program Implementation requires a dynamic relationship among stakeholders.
      International: Google
      Local: Rustan’s Starbucks
      Medical: The Medical City
    • Summary:Developing Marketing Strategies and Plans
      Core Compitencies
      Strategic Marketing Plan
      Defining Corporate Mission
      Marketing Definition vs. Product Definition
      Strategic Business Unit (SBU)
    • Summary:Developing Marketing Strategies and Plans
      6. Assessing Growth Opportunities
      7. SWOT
      8. Goal Formulation
      9. Strategic Formulation
      10. Program Implementation
    • My Conclusion:Developing Marketing Strategies and Plans
      Developing Marketing Strategies and plans is not all about what looks good and fun.
      It takes proper attention to detail and a bit of pnash!
    • Top 10 ConceptsDeveloping Marketing Strategies and Plans
      Bernadette C. Angustia
      Ateneo School of Medicine and Public Health