Baljeet\'s Assignment (EDGE903)


Published on

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Baljeet\'s Assignment (EDGE903)

  1. 1. Elements of Visual Design Student number:3071832 Name: Baljeet Kaur
  2. 2. What is Visual Design <ul><li>According to the Glossary of Desktop Publishing Terms, “Visual Design refers to the application of proper methods to produce a product that is both artistic and functional. This technique is very important in order to communicate the message effectively.” </li></ul><ul><li>“ Design is a key element of any successful product. Good designers and their designs put technology into the hands of the user, making the product’s focus comprehensible and tangible through design.” (Dong and Agogino, 2001, p.314) </li></ul>
  3. 5. Elements of Visual Design Volume or Form Colour Line Shape Value or Tone Texture Elements of Visual design
  4. 6. Role of these elements in Painting
  5. 7. Colour <ul><li>Colour refers to, “Specific hues and has 3 properties, Chroma, Intensity and Value.” (Elements and Principles of Design, n.d)  </li></ul><ul><li>“ Colours are all around us. They are used in our everyday lives to alert us against danger, to give us signals and directions, to lead us in recognizing certain product characteristics and more.” (Painting Brand with Colours, 2008) </li></ul>
  6. 8. Look at this painting <ul><li>What do the colours suggest to you? </li></ul>
  7. 9. Line <ul><li>“ A line represents a ‘path’ between two points. A line can be straight, curved, vertical, horizontal, diagonal, or zigzag.” (Berden, 2004, p.1) </li></ul><ul><li>“ Line can be considered in two ways. The linear marks made with a pen or brush or the edge created when two shapes meet.” (Lovett, n.d) </li></ul>
  8. 10. Shape <ul><li>“ Shape is an area that is contained within an implied line, or is identified because of colour or value changes. Shapes are 2-D, and can be geometric or free-form.” (Holland, 2002) </li></ul>
  9. 11. Texture <ul><li>“ Texture is the surface quality of a shape - rough, smooth, soft hard glossy etc. Texture can be physical (tactile) or visual.” (Lovett, n.d) </li></ul><ul><li>“ The most exciting aspect of texture is that, when used carefully, it adds to the meaning and depth of an artwork. (Using Texture in Painting, n.d) </li></ul>
  10. 12. Value or Tone <ul><li>“ Value is the lightness or darkness of a colour. Value is also called Tone” (Lovett, n.d) </li></ul>
  11. 13. Volume or Form <ul><li>“ Form is a 3-dimensional object having volume and thickness. It is the illusion of a 3-D effect that can be implied with the use of light and shading techniques.  Form can be viewed from many angles” (Elements and Principles of Design, n.d) </li></ul>
  12. 15. Reference List <ul><li>Barden, R., 2004, Composition & the Elements of Visual Design, Retrieved October, 27, 2008, from </li></ul><ul><li>Dong, A., & Agogino, A.M., 2001, Design Principles for the Information Architecture of a SMET Education Digital Library, 314- 321, Retrieved October, 26, 2008, from ACM Portal Databases. </li></ul><ul><li>Elements and Principles of Design, Retrieved October, 28, 2008, from </li></ul><ul><li>Glossary of Desktop Publishing Terms, Retrieved October, 26, 2008, from </li></ul><ul><li>Holland, C., 2002, An Examination of the Elements and Principles of the Visual Design of Web Interfaces in the context of Improving Accessibility for Older Adult Users. In G. Richards (Ed.), Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2002, pp. 1620-1627, Chesapeake, VA: AACE. Lovett, J., Design & Colour, Retrieved October, 27, 2008, from </li></ul><ul><li>Printing Brand with Colour, 2008, Retrieved October, 27, 2008, from </li></ul><ul><li>Painting, Britannica Encyclopaedia, Retrieved October, 28, 2008, </li></ul><ul><li>Using Texture in Painting, Essortment, Retrieved October, 28, 2008, from </li></ul>
  13. 16. Image References <ul><li>Slide 2, </li></ul><ul><li>Slide 3, </li></ul><ul><li>Slide 4, </li></ul><ul><li>Slide 4, </li></ul><ul><li>Slide 6, </li></ul><ul><li>Slide 7, http:// =204-Painting-brands-with-color </li></ul><ul><li>Slide 8, </li></ul><ul><li>Slide 9, </li></ul><ul><li>Slide 10, </li></ul><ul><li>Slide 10, </li></ul><ul><li>Slide 11, </li></ul><ul><li>Slide 11, </li></ul><ul><li>Slide 13, </li></ul><ul><li>Slide 13, </li></ul><ul><li>Slide 14, </li></ul><ul><li>Slide 14, http:// </li></ul><ul><li>Slide 14, , </li></ul><ul><li>Slide 14, </li></ul><ul><li>Slide 14, http:// </li></ul>