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Augmented Reality: A commercial point of view

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Augmented Reality, …

Augmented Reality,
A commercial point of view.
A lecture given at the EPFL+ECAL Lab
University in Lausanne, Switzerland

Published in: Technology

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  • 1. 2010
    EPFL+ECAL Lab.
    Augmented reality
    A commercial point of view
  • 2.
  • 3. The power of Augmented Reality:
    Buzz
    That takes off …
  • 4. Who is Space3D Solutions?
    • Created in 2007.
    • 5. Staff: 8
    • 6. Strong knowledge in 3D modelling
    • 7. Specialist in Holography and AR
    • 8. Mission: 3D communication
    • 9. A passion: Augmented Reality
  • Strategic partnerships
    For the development of augmented reality:
    • EPFL: Ecole Polytechnique Fédérale de Lausanne
    Joint developments in AR technology
    • EPFL+ECAL Lab::
    Studies in setup and design for AR
  • 10. Products:
    • Holographic displays
    • 11. Touch screens
    • 12. 3D screens
    • 13. Special projections
    • 14. Augmented reality…
  • 15.
  • 16. Products:
    • 3D screens
    Hard to show a picture in 2D
  • 17. Augmented Reality:
    Is an art..
    Mixing animations and information's
    Most of the time in 3D…
    … on a video stream on 2D screens
    … Mostly in real time
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. An interesting evolution:
    The mix with social networks:
    Twitter
    FaceBook
    Microbloging
    SquareBook
    Linkedin…
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Or :
    Midvale School
    for the gifted
    AR Developers.
  • 29.
  • 30.
  • 31.
  • 32. Web 1.0
    1995 – 2005
    • Beginning of Web
    • 33. Images and text based
    • 34. Web of documents
    • 35. Written as a text
    • 36. On a Desktop computer
    • 37. Internet is antisocial?
  • Web 2.0
    2000 – 2010
    • The net is a diffusion media
    • 38. Users content
    • 39. Webservices,
    • 40. Open Architecture
    • 41. Semantic Web
    • 42. Beginning of mobility
    • 43. Internet is the business of all
  • Web 3.0
    2005 –
    • The web becomes media
    • 44. The web is a platform
    • 45. People a part of the web
    • 46. Integration of augmented reality
    • 47. The web is ubiquitous
    • 48. The web becomes intelligent
  • Augmented Reality is also an
    impressive method for mixing
    the Web with the real world.
    Augmented reality will become
    The platform linking the real world
    with computer generated data.
  • 49. Augmented Marketing
  • 50. Augmented Packaging
  • 51. Augmented Packaging
    • More explanations
    • 52. Enriched multimedia content
    • 53. Interactivity
    • 54. Progressive user manual
    • 55. But also access to social web
    • 56. Comments from users
    • 57. Comments form pressure groups
  • Augmented Presentations
  • 58. Augmented Presentations
    • Adds a new dimension to shows
    • 59. Shows visual information's
    • 60. Interaction with very large objects
  • Augmented Publicity
  • 61. Augmented Publicity
    • Interaction with the consumer
    • 62. More powerful communication
    • 63. Adds new media
    • 64. Adds social content
  • Augmented Press
  • 65. Augmented Press
    • Could save the Press industry
    • 66. Newspapers with AR links
    • 67. Enriched AR Books
    • 68. A movie is worth 1’000’000 words
    • 69. Adds 3D pictures to text
  • Augmented Visualisation
  • 70. Augmented Visualisation
    • Learning with AR
    • 71. Simplifying complex notions
    • 72. Facilitates education
    • 73. Learning while following
  • Augmented Expositions
  • 74. Augmented Expositions
    • Adds Interactivity
    • 75. Live the story
    • 76. Revive the past
    • 77. Augmented Pedagogy
    • 78. Complete Immersion
  • Augmented Distribution
  • 79. Augmented Distribution
    • Follow the consumer
    • 80. Facilitates the buying process
    • 81. What do my friends think
    • 82. Social content
  • Augmented Tourism
  • 83. Augmented Tourism
    • Adds Info to landscapes
    • 84. Gives directions
    • 85. Adds a layer to reality
    • 86. Nearby cafés
  • Augmented repair
  • 87. Augmented repair
    • Following a repair with AR
    • 88. Follow detailed instructions
    • 89. Web based AR help
  • Augmented Apparel
  • 90. Augmented Apparel
    • For Clothes, Watches or Glasses
    • 91. Augmented Make-up
    • 92. Can use social context
    • 93. Easier to make a decision
  • Augmented Games
  • 94. Augmented Games
    • More choices
    • 95. Better interactivity
    • 96. Allows total Immersion
    • 97. A new territory to explore
  • Sex and Casinos
    • Will be the first to capitalize
    • 98. Better interactivity
    • 99. Allows total Immersion
    • 100. Will be more addictive
  • The keys
    To Success
    With
    Augmented
    Reality
  • 101. Utility:
    The most
    Important concept
    For Augmented Reality
  • 102. Very Important
    Integrate
    Social Networks
    Buzz, Buzz…
    Facebook…
    Tweeter…
  • 103. Take your time:
    Long term
    gain
    Vs
    Short term glory
  • 104. Credits!
    Most pictures in this presentations
    Come from applications developed
    By the major AR providers:
    Total Immersion, Metaïo, ARToolKit,
    Layar, SPRX, Zugara,
    And algorithms from the EPFL
  • 105. Thank You!
    John Miles
    CEO, Space3d Solutions
    jm@space3d.ch
    www.space3dsolutions/blog
    Tweeter: balubab