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Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
Public Affairs 2009 / 3rd place / HELP: For a life without tobacco
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Public Affairs 2009 / 3rd place / HELP: For a life without tobacco

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Baltic PR Awards 2009 …

Baltic PR Awards 2009
Public Affairs

3rd PLACE WINNER

Agency: PR Studio
Client: European Commission

Check out this presentation video on Youtube: http://tinyurl.com/coa5gx

Published in: Business, Health & Medicine
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Transcript

  • 1. HELP: For a life without tobacco PR activities 2008 Latvia, Lithuania, Estonia 01.04.2009.
  • 2. Introduction to HELP Kaspars Līcītis PR Studio
  • 3. The problem
    • More than 650 , 000 avoidable deaths every year in the EU caused by smoking or passive smoking
    100 , 604 , 000 smokers in the EU (27%), incl. 571 , 000 smokers in Latvia (32,7%) 701 , 000 smokers in Lithuania (27,3%) 343 , 000 smokers in Estonia (33,3%)
  • 4. An initiative of the European Commission
    • The campaign objective
    Adress one of the main causes of avoidable death s in the EU
  • 5. An initiative of the European Commission That is to say : Make sure that   SMOKE- FREE becomes the NEW standard in the 27 Member States.
  • 6. Subjects Target audiences
    • Three issues:
      • Prevention
      • Cessation
      • Passive smoking
    • Specific targets:
      • Young people between 15 and 24
      • Young adults between 25 and 35
    ENTITÉ
  • 7. HELP – integrated Pan-European campaign PR Events WEB TV advertising
  • 8. Implementation of HELP campaign
    • A consortium of agencies Ligaris (Paris), Ligaris Europe (Brussels) and Carat Global Management
    • A network of local PR agencies was in charge of organizing events and PR activities in every member state:
      • In Latvia - PR Studio
      • In Lithuania - Komunikacija ir konsultantai
      • In Estonia – Corpore
    • HELP progress:
      • First step : 2005-200 8
      • Second step : 2009-2010
  • 9. Political context and partnershi ps
    • The necessary inclusion of key tobacco control stakeholders
      • The European Network for Smoking , constituted of 600 anti-smoking NGOs in Europe
      • The European Network of Quitlines
      • Health Ministries of EU Members States
    • Also European Youth Forum is involved in HELP activities
    • An Advisory Board to the HELP campaign, constituted of tobacco control experts, gives guidelines and advice regarding the strategic choices made in the campaign.
  • 10. Public relations and events Campaign HELP: For a life without tobacco
  • 11. HELP COmets tool
    • CO tests – COmets was developed as a specific way to engage audiences in the 27 Member States.
      • Easy to measure in expiratory air.
      • Excellent tool to present tobacco smoke as a dirty non friendly product
    • The COmets results are used as the basis for a European study led by Professor Bertrand Dautzenberg.
  • 12. What is CO?
    • Carbon monoxide (CO) is a poisonous gas and one of the most dangerous constituents of cigarette smoke.
    • It is present in the air breathed in by smokers .
    • Non-smokers can also inhale CO in confined atmospheres where there are smokers.
    • .
  • 13. Different CO mets programs
    • [email_address]
    • HELP Summer tour
    • HELP Winter tour
    • World No Tobacco Day (May, 31)
    • Sports events etc
    About 340 , 000 CO tests have been carried out across the European Union in 2006-2008
  • 14. Shortly about the COmets program results
    • From the survey made by professor Bertrand Dautzenberg: “Over the two years of CO testing of European citizens, the second analysis of the HELP COmets survey shows a decrease in lung pollution by carbon monoxide in non-smokers .
    • This is certainly due to:
      • The progress in tobacco control in Europe
      • National and European initiatives
      • Anti-tobacco campaigns and HELP in all European Member states
  • 15. Media relations
    • Daily routine work to build HELP publicity and promote campaign ’s activities
      • Press releases
      • Press conferences
      • Media interviews
    • Over 6.800 press cuttings collected
  • 16. Also ...
    • ENSP (European Network for Smoking Prevention) activities:
      • 38 national projects by local ENSP organisations
    • HELP@SCHOOL: 5 , 400 educational kits distributed among teachers, including:
      • Latvia - 222
      • Lithuania - 211
      • Estonia - 213
  • 17. PR activities in Latvia Kaspars Līcītis PR Studio
  • 18. CO mets events 2008
    • A t otal of 5 , 460 people tested in 2008 :
      • 35 days of CO-tests
      • 8 major events, including 7 company events
        • Examples: Riga City Festival, Museum Night, Swedbank, BITE, Rīgas Satiksme, Jomas Street Festival, HELP winter tour, HELP&Schools, Latvian Parliament
    • A t otal of over 10,000 people tested in 2006-2008 .
  • 19. Best COmets events 2008
    • Most successful events:
      • 6 schools – 1,800 CO tests
      • Jomas Street Festival – 792 CO tests
      • Rīgas Satiksme – 540 CO tests
      • Musseum Night – 541 CO tests
  • 20. HELP in Latvian Parliament
  • 21. HELP in Latvian Schools
  • 22. PR activities in Estonia 2008 Allar Tankler Corpore (EE)
  • 23. COmets events 2008
    • A t otal of 4 , 200 people tested in 2008 :
      • 18 days of CO-tests
      • 15 major events
        • Examples: SEB Tartu Complex Event, Tallinn Student Days, Tallinn Old Town Days, Beach Youth Centre at Tallinn Stroomi Beach etc.
    • A t otal of over 12 , 000 people tested in 2006-2008 .
  • 24. Best COmets events 2008
    • Most successful events:
      • Elcoteq company event 742 people tested
      • Tallinn Student Spring Days 6 76 people tested
      • SEB Tartu Bicycle Rally 643 people tested
  • 25. Press event
    • Provided an overview of HELP activities and campaign COmets survey results
      • Time: October 23, 2008
      • Location: Ministry of Social Affairs press room
    • Speakers:
      • Emile Clemens, HELP coordinator, Ligaris Europe
      • Kristel Ojala, tobacco expert, National Institute for Health Development
      • Toivo Klaar, head of the European Commission Estonian Representation
    • Media attendance:
      • 11 channels presented and published news items, plus interviews given to additional media
  • 26. PR activities in Lithuania Migle Mackeviciute Komunikacija ir konsultantai (LT)
  • 27. Events in year 2008
    • A total of 4,600 people tested in 2008
      • 24 days of CO-tests
      • 12 major events, including 6 company events
        • Examples: Ministry of Health, Kauno energija, Vilnius Municipality, Winter tour in Ignalina Skiing center etc.
    • A total of over 10,000 people tested in 2006-2008
  • 28. Best events in year 2008
    • Most successful events 2008:
      • Summer tour – 2,016 people tested
      • Be2gether international music festival – 800 people tested
    • Summer tour 2008 - CO events in the most popular resorts of Lithuania for 10 days in a row.
      • Time: July 1-10, Palanga and Nida
      • Media:
        • Balticum TV reportage on evening news
        • 5 journalists visited the tent
        • 15 publications in printed media, 20 publications in the internet, 2 radio stations
  • 29. HELP Summer tour 2008
  • 30. Publicity of HELP Summer tour
  • 31. THANK YOU!
    • HELP: For a life without tobacco Baltic Team:
      • Kaspars Licitis
      • Allar Tankler
      • Migle Mackeviciute

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