International Communication: Educational juice campaign "Eat the Juice", SIA Repute, LV

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Baltic PR Awards 2010
Since 2005 Baltic PR Awards is an annual contest to promote professionalism, effectiveness and high ethical standards within the public relations industry in the Baltic countries, as well as share knowledge and experience among both in-house and consultancy PR professionals.

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International Communication: Educational juice campaign "Eat the Juice", SIA Repute, LV

  1. 1. Inese Ozoliņa
  2. 2. HISTORY OF MR JUICE
  3. 3. Please meet scientist s - Dr.Hans & Dr.Klaus ! What comes to your mind first when you hear the word: JUICE ?
  4. 4. Vitamin C! Right, but...
  5. 5. ... But – did you know that JUICE = FOOD?
  6. 7. * E.g. o ne glass (200g) tomato juice contains as many potassium (K) as 200g rye-bread!
  7. 8. Juice Experts Council <ul><li>Latvia </li></ul><ul><li>Lithuania </li></ul><ul><li>Estonia </li></ul>
  8. 9. Little Experimenters
  9. 10. Little Experimenters
  10. 11. Schools’ lectures
  11. 12. Interactive webpages
  12. 13. Interactive movies
  13. 14. Juices to The Parliament S pecial Events
  14. 15. Special Events Representatives of Juice Experts Council : Inga Puce and Inga Smate Kristine Garklava and Zanete Skarule Celebrities Juice Cocktails Party
  15. 16. Special Events Participating in Blood D onor Days
  16. 17. <ul><li>Postcampaign research: </li></ul><ul><li>70% respondents in Latvia and Estonia, and 67% respondents in Lithuania were sure that juices in packs contain mineral substances. </li></ul><ul><li>13% Latvians, 20% Lithuanians and 13% Estonians agreed that they have to start drink more juices, including juices in packs. </li></ul><ul><li>Media coverage: </li></ul><ul><li>More than 150 publications per each country, among them 30–40 TV, radio and national press. Aprox.30 – in regional media. </li></ul><ul><li>Experiments: </li></ul><ul><li>More than 1000 schools took part in the Experiments. About 150 results were published in web. </li></ul>Results

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