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Estonian spa association launch on moscow market jury handout

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  • 1. Estonian SPA association launch on Moscow market Aleksandra Moorast Corpore Public Relations Tallinn, Estonia 14.05.2010
  • 2.  
  • 3.
    • NGO Estonian SPA Association consolidating 17 leading Estonian health centers, sanatoriums and spa hotels launched a major PR campaign on Moscow market in September 2009.
    14.5.10
  • 4. 27.3.07
  • 5.
    • We wished to give our campaign a human face and selected Estonian singer-superstar Anne Veski, who is well-known and dearly beloved in Russia and throughout former USSR, as our spokesperson and official face of the campaign.
    14.5.10
  • 6. 27.3.07
  • 7.
    • The project began with Estonian SPA culture presentation events at the Estonian embassy in Moscow.
    • Thematic campaign in Moscow media consisted of intensive daily media relations, both general and one-on-one
    14.5.10
  • 8.  
  • 9.
    • With insignificant marketing budget and without buying a single advertisement space we have managed to create a powerful word-of-mouth communication network.
    • 200 new media contacts, over 100 original publications in the online and traditional media incl travel, culture, lifestyle, health, sport, beauty, women and mainstream news outlets.
    14.5.10
  • 10. 27.3.07
  • 11.
    • A 430% increase in traffic on Estonian Spa Association website from Russia, ↑63% for the RU underpage
    • Direct communication and quality contacts with 150 new business partners in travel sector plus 200 media outlets
    14.5.10
  • 12. 27.3.07
  • 13.
    • In the IV quarter of 2009 the number of Russian tourists in Estonian SPA Association member hotels doubled compared to the relevant period in 2008 (2760 tourists from Russia (7107 beds) in the IV quarter of 2009, 1148 (3968) – in the IV quarter of 2008. Source – official statistics, Estonian SPA Association).
    14.5.10
  • 14. Kampaaniaveeb
    • Terviklik ülevaade Eesti spaadest
    • Atraktiivsed, ainult Vene turule suunatud hooajalised kampaaniapakkumised
    • Ülevaade transpordivõimalustest
    • Promomäng veebi külastajatele + andmebaasi kogumine
    • Imagofilm veebis

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