Tautas parlaments Lai sadzird Tavu balsi Peoples Parliament – a Digital Communication Project for the 18-25 on EU Issues

A Country of Eurosceptics “ Less than one in three (29%) people in Latvia believe that Latvia’s membership of the European Union is a good thing” Eurobarometer Spring 2008

“ Less than one in three (29%) people in Latvia believe that Latvia’s membership of the European Union is a good thing”

Eurobarometer Spring 2008

A lack of accessible and down-to-earth information about the EU. Minimal public discussion on EU policies and what role they play in our everyday lives. Belief that most of what is going wrong in the country is due to EU membership. Why?

A lack of accessible and down-to-earth information about the EU.

Minimal public discussion on EU policies and what role they play in our everyday lives.

Belief that most of what is going wrong in the country is due to EU membership.

Also... 175 000 first time Latvian voters between 18-23 years old will be casting their votes in the EP elections in June 2009 . Central statistics agency

175 000 first time Latvian voters between 18-23 years old will be casting their votes in the EP elections in June 2009 .

Central statistics agency

Establish a platform that offers accessible information on EU issues. Use this platform and other media options at our disposal to create a public discussion forum on current EU issues . Address and involve primarily publicly active youths and first time EP voters. Promote responsibility through participation. Mission

Establish a platform that offers accessible information on EU issues.

Use this platform and other media options at our disposal to create a public discussion forum on current EU issues .

Address and involve primarily publicly active youths and first time EP voters.

Promote responsibility through participation.

And so...

Regularly and relevantly address the 50 000 you th viewers (15-30) of the TV programme Viss notiek . Encourage them to gain more information about the EU and the EP Give them a platform where to make their voice heard on current issues. Actively involve an audience of at least 5000 youths in the 18-25 age group over a 10 month period on the website. Goals

Regularly and relevantly address the 50 000 you th viewers (15-30) of the TV programme Viss notiek .

Encourage them to gain more information about the EU and the EP

Give them a platform where to make their voice heard on current issues.

Actively involve an audience of at least 5000 youths in the 18-25 age group over a 10 month period on the website.

Use Web 2.0 principle and available TV and internet media to both address and involve our target audience. Clearly link participation and content creation in both TV and internet. Effectively cross promote the TV programme Viss notiek , the website vissnotiek.lv and the Peoples Parliament website tauta.vissnotiek.lv Strategy

Use Web 2.0 principle and available TV and internet media to both address and involve our target audience.

Clearly link participation and content creation in both TV and internet.

Effectively cross promote the TV programme Viss notiek , the website vissnotiek.lv and the Peoples Parliament website tauta.vissnotiek.lv

http:// tauta.vissnotiek.lv / Results

http:// tauta.vissnotiek.lv /

6,779 Absolute Unique Visitors 380 registered and active users 43,479 Pageviews Avg. 2.89 Pages/Visit Avg. Time on Site 00:03:12 47.13% New Visits Results

6,779 Absolute Unique Visitors

380 registered and active users

43,479 Pageviews

Avg. 2.89 Pages/Visit

Avg. Time on Site 00:03:12

47.13% New Visits

Top 3 viewed weekly articles: 1. About the World financial crisis 693 2. About Human Aid to third world countries 613 3. About the link between a nation’s health and it’s GDP 480 Results

Top 3 viewed weekly articles:

1. About the World financial crisis 693

2. About Human Aid to third world countries 613

3. About the link between a nation’s health and it’s GDP 480

Cross promotion

Public relations agency PR Stils Independent TV production company HansaMedia Co-operation P artners

Public relations agency PR Stils

Independent TV production company HansaMedia

36 , Lāčplēša Str., Riga, LV 1011, Latvia Phone : +371 7282472, F a x : +371 7281973 E-mail: [email_address] www.pr-stils.lv