Fast Company Brazil


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Fast Company Brazil

  1. 1. DLK- Fast Company Group A consulting company and integrated solution for representation in country, imports, distribution of products, sales, and development of companies and brands in the Brazilian market.
  2. 2. Why Brazil? <ul><li>Largest economy and population in Latin America, offering considerable import and export opportunities. </li></ul><ul><li>World’s fifth largest in population and in area, occupying over half of the South America continent. </li></ul><ul><li>Gateway to Mercosur, sharing common borders with every South American country, except Chile and Ecuador. </li></ul><ul><li>Among the top ten world’s economies and part of BRIC (Brazil, Russia, India and China). Only China and India are expected to grow more than Brazil this year, according to a July forecast by the International Monetary Fund. </li></ul><ul><li>Politically and economically stable democracy. </li></ul><ul><li>Lowest interest rate in more than a decade. </li></ul><ul><li>One of the first countries to recover from the global crisis. In the second quarter of 2009, its economy recuperated strongly with Gross Domestic Product (GDP) expanding at an annual rate of 6%. </li></ul><ul><li>Investment grade rate by Standard & Poor’s. </li></ul>
  3. 3. Brazil in Brief <ul><li>Territory: 8.5 mi square km (3.3 mi square miles) </li></ul><ul><li>Population: 194 million (2009) </li></ul><ul><li>Population Growth Rate: 1.41% (2006) </li></ul><ul><li>Official Language: Portuguese </li></ul><ul><li>Local Currency: Real </li></ul><ul><li>GDP: US$ 1.57 trillion (2008) </li></ul><ul><li>GDP Growth Rate: 5.1% (2008) </li></ul><ul><li>Inflation: 5.9% (2008) </li></ul>
  4. 4. Consumer Market <ul><li>Brazil is the world’s eighth largest consumer market, behind the United States, China, India, Japan, Germany, U.K. and France. In 2030, it is expected to occupy the fifth position in the rank, with a projected GDP of US$ 2.4 trillion. </li></ul><ul><li>More Brazilians will join the middle class. As a result, consumption will grow 135% between 2007 and 2030. </li></ul>The study was carried out by Brazilian think tank Getúlio Vargas Foundation and consulting company Ernst & Young.
  5. 5. <ul><li>According to Euromonitor International, better employment and consumer incomes, in association with macroeconomic growth, have raised household purchasing power and fomented renewed growth in retail sales in Brazil. Encouraged by improved access to credit, consumers are spending more on durable goods and household items other than groceries. The non-grocery sector accounted for 63.3% of the total retail sector in value terms in 2006. </li></ul>
  6. 6. Electronics <ul><ul><li>Brazil is the third most attractive consumer electronics market from investment point of view among the E7 countries (China, India, Brazil, Russia, Indonesia, Mexico and Turkey). </li></ul></ul><ul><ul><li>According to the RNCOS report Consumer Electronics Market In Brazil (2007-2011) , there is a large room for growth in sales of washing machines, freezers, and personal computers in the medium-term. Refrigerators will have the highest sales followed by washing machines in the forecasted period. </li></ul></ul><ul><ul><li>The Brazilian HDTV system will be interactive by 2010, boosting the market for digital TV. </li></ul></ul>
  7. 7. <ul><ul><li>Fourth largest cellular phone market with 154 millions subscriptions as of March 2009. </li></ul></ul><ul><ul><li>Fifth biggest Internet market in the world, after the United States, China, Japan and Britain. The number of Internet users reached 44.5 million in March 2009. </li></ul></ul><ul><ul><li>Fifth largest market for PCs, but expected to be the third in 2010, behind the U.S. and China. Japan and U.K. are now third and fourth. </li></ul></ul>Technology
  8. 8. DLK- Fast Company Group <ul><li>The DLK-Fast Company Group is a provider of products, consulting services and solutions to the Brazilian Electronics, Technology, Semiconductor, Health, Sports and Fitness markets. Headquartered in São Paulo City, it serves as a partner for design houses, manufacturers and large retail chains in Brazil. </li></ul><ul><li>The Group does not only function as a consulting company offering support to foreign organizations willing to enter the Brazilian market but also as boutique distributor for selected product lines and channel keeping a close relationship with thech market and consumer. Ultimately, it concentrates on bringing the right solution for each business venture and/or product. </li></ul>
  9. 9. <ul><li>Established in the beginning of 2009, the corporation has already become a recognized and reputable player in the market with an important client base. The secret is due to over 25 years of combined industry experience brought by the executives, besides the long-term relationships developed with suppliers, local manufacturers and retail channels from several industries. </li></ul><ul><li>Acting as a consultant company and as a boutique distributor, the DLK-Fast Company Group renders specialized consulting services and expertise to each stage of a product's life cycle, developing the brand from concept to market. With the ability of being creative and responsive to business demands, it works together with its customers and suppliers to secure their business success. </li></ul>
  10. 10. Consulting <ul><li>The DLK-Fast Company Group offers all its support to foreign corporations interested in operating in Brazil. </li></ul><ul><li>We elect the best business model, analyze the market potential, determine the goals, select and train professionals, and perform any other necessary task to launch or represent the enterprise in Brazil. The process is based on a schedule defined in conjunction with the client. </li></ul><ul><li>The multinational will have a proper structure, created in accordance with the Brazilian laws and managed by professionals with vast experience in the command of organizations of different industries and sizes. </li></ul>
  11. 11. <ul><li>Ability to access the Brazilian market; </li></ul><ul><li>Speed to market; </li></ul><ul><li>Efficiency and cost-effectiveness; </li></ul><ul><li>Improved ROI. </li></ul>Sales Outsourcing As part of our solutions, we provide sales outsourcing services to companies interested in reaching the Brazilian market. We represent the brand, being responsible for the marketing strategies, and provide accountability to all of the sales results and activities. Our clients can concentrate in developing their business core qualities, while gain advantages, such as:
  12. 12. <ul><li>Over 25 years of combine experience in the Brazilian Electronics, Technology, Semiconductor Markets </li></ul><ul><li>Support to any company interested in entering the Brazilian market. </li></ul><ul><li>Wide array of services from viability studies and market research to institutional representation and sales outsourcing. </li></ul><ul><li>Integrated solutions, ranging from distribution to consulting services. </li></ul><ul><li>Can act as a local Rep and a Boutique distributor with fewer lines and more attentive to its clients. </li></ul>Unique Characteristics
  13. 13. José Antônio Scodiero CEO, Fast Company Brazil With over 25 years of experience in the Technology, Personal Computing, Semiconductors and Electronics sectors, José Antônio Scodiero turned his drive and creative flair towards the developing of his own company in the beginning of 2009. Fast Company Brazil was born focused on helping foreign organizations either install their subsidiaries or start a trading relationship with the country. Throughout his career, Mr. Scodiero has been a leader in several corporations, such as IBM, Apple, Telxon/Unimicro, Oki Data and most recently AMD, where assumed the role of Latin America Vice-President. With a keen eye for results, he has created three startups and managed successful turnarounds in Brazil. The executive has countless experience in strategic planning, execution and operation of multinationals, besides a notable knowledge of the distribution channels, retail chains and Value Add Resellers in the Brazilian PC market. He also brings to the business his vast relationships with the executives of large companies and Brazilian, Argentine and Mexican government employees. Mr. Scodiero holds a bachelor's degree in Electric Engineering and a graduate degree in Business Administration from Armando Álvares Penteado Foundation. He has recently obtained a certificate of Corporate Governance and become a board member of the Brazilian Institute of Corporate Governance (IBGC).
  14. 14. <ul><li>Fast Company Brazil </li></ul><ul><li>Email: [email_address] </li></ul><ul><li> </li></ul>Rua Samuel Morse, 74, cj. 42, Brooklin, São Paulo, SP, Brasil 04576-060 Tel: 55 11 5502-6792/6793 Fax: 55 11 5502-6789