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Social media 2011-version2.0
 

Social media 2011-version2.0

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Social media 2011-version2.0

Social media 2011-version2.0

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Social media 2011-version2.0 Social media 2011-version2.0 Presentation Transcript

  • Social media tools for researchers
  • Learning objectives• Provide an overview of communication, collaboration and multimedia tools• Discuss how these tool can benefit researchers• Practice using the SM tools
  • What tools are available?
  • Communication– Blogs: • WordPress, Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, Xanga– Micro-blogging: • Twitter, Jaiku, Plurk, Posterous, Tumblr, Qaiku, Yammer– Presentation sharing: • SlideShare , scribd, Skype– Networking: • LinkedIn , Facebook, Hi5, MySpace, Orkut, Tagged, XING– Location-based social networks: • Foursquare, Gowalla, Facebook , The Hotlist
  • Collaboration– Wikis: • Google sites, PBworks, Wetpaint, Wikia, Wikimedia– Social bookmarking: • CiteULike, Delicious, Diigo, Google Reader, StumbleUpon, folkd– Social news: • Reddit , Digg, Mixx, NowPublic, Newsvine,– Content Management Systems: • Wordpress– Document Managing and Editing Tools: • Google Docs, Syncplicity, Docs.com, Dropbox
  • Multimedia– Photography and art sharing: • Flickr, Picasa , deviantArt, Photobucket, SmugMug, Zooomr– Video sharing: • YouTube Vimeo, sevenload, Viddler, Dailymotion, Metacafe, Nico , Openfilm
  • What is the point of this Social Media?
  • Profiles are importantWhat researchers said:• Collaboration: finding colleagues and peers to work with• Promoting ‘you’: a way of showing what you can do• Dissemination: either of information or ‘products’, where products could be ‘papers’ or ‘software’• Networking /Community Building: all online communities require you to have an online ‘persona’• Contact: a way of people finding you, perhaps after seeing a presentation or reading a paper – often they will ‘Google you’• Saving time-having an online presence is something you can send people to if they want to know more about your work etc, rather than you writing individual emails• The Web is an established medium: “if you’re not on the web, you don’t exist”
  • Let’s start• We will look at various tools• Discuss each• Do some examples• And talk about pros and cons
  • What is a blog?
  • containing yourA “web log” published For private or commentary, public ideas, thoughts, consumption
  • Why would I use myprecious time onblogging, when I have papers&grant proposals to write?
  • Answer blogging & attracting can directly papers grant lead to: money
  • Wider Potential
  • Who are your stakeholders
  • CommunicationBlogs- Blogger, WordPress• http://multimediatrainingvideos.com/blogger
  • Let’s Blog!Go to www.wordpress.com
  • Researchers who blog• http://knowmansland.com/learnin gpath/ Cristina Costa PhD• http://phdblog.net/ Andy Coverdale PhD• http://twentysevenandaphd.word press.com/about/ 29 and a PhD postdoc
  • Blog Tasks• Go read one of the blogs mentioned• Comment on a post• Write a blog post on your own blog• Go to someone’s blog in the class and comment on their post.
  • Blogs• See appendices for further information
  • TWITTERhttp://multimediatrainingvideos.com/twitter/
  • How can Twitter helpwith your research?
  • What’s in it for me?• Create a research network• Get the latest research updates• Do public engagement in your research• Exchange information on research conferences, seminars etc.• Share your PhD experience on #phdchat (every Wed, 7.30 GMT)
  • Micro-blogging with Twitter
  • Twitter• Friends• Hashtags• View tweets, reply, message• Re tweets• Trends• Search• Followers & Following
  • Researchers who tweet• http://twitter.com/#!/JeffreyKeefer PhD• http://twitter.com/#!/JaneDavis13 PhD• http://twitter.com/#!/leroyh PhD• http://twitter.com/#!/MartynRittman Postdoc• http://twitter.com/#!/elric_vh PhD
  • Twitter Tasks• Go read one of the twitter feeds mentioned• Comment on / reply to a tweet or re-tweet• Write a tweet on your own twitter feed use a hashtag #socialmedia• Go to someone’s feed in the class and reply, retweet and or follow them.
  • Twitter• See appendices for further information
  • SlideShare
  • Slideshare for Researchers• SlideShare is the world’s largest professional sharing community• Host, share & embed your presentations• You can also synchronise an MP3 audio file (podcast) with the slideset to create a slidecast - a more powerful way of distributing presentations/tutorials. Slideshare is also a tremendous resource site of presentations.
  • Upload your..– Presentations– Case Studies– White Papers– Then Promote your work (on SlideShare and other social media networks)
  • What can you do?– Share Presentations– Find a lot of interesting presentations– Create slidecasts– Find and make professional contacts– Join groups– View talks– Add slideshare to websites & blogs– Share on twitter, delicious, facebook, Reddit, Digg etc
  • Help your content go viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite
  • Use your LinkedIn profile• Use SlideShare App to showcase your content on your LinkedIn profile• Find content from your LinkedIn network• Favorite presentations
  • Connect with Influencers• Engage with the SlideShare community – Favorite and comment on other’s content – Subscribe to other people. They may subscribe to you, driving views• If your content gets a lot of views & favorites it could be featured on the homepage
  • Quick tips for getting popular• Use a catchy title• Use a striking first slide• Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook)• Reply to comments• Thank anyone who favorites• Encourage people to follow you on SlideShare
  • Check exposure:48 views in 24 minutes!!
  • 71 views in 24 hours
  • Researchers on slidehare• http://www.slideshare.net/Downes Stephen Downes Researcher• http://www.slideshare.net/cristinacost Cristina Costa, PhD student
  • Slideshare Tasks• Go read one of the slideshare accounts mentioned• Comment on a post- maybe include it on your blog or twitter feed• Go to someone’s slideshare a/c in the class and comment or promote it.
  • Slideshare• See appendices for further information
  • LinkedInLinkedIn
  • LinkedIn• With more than 100 million members in more than 200 countries, LinkedIn is a professional social network worth using, understanding and optimizing.
  • Why use LinkedIn• to build relationships• make new contacts• and promote your expertise
  • Create a Compelling Profile• Goal: Make it clear what you’ve done in your career — and what you want to do.• Defining Yourself - More than anything else in your profile, these words are how people find and define you.• What You’ve Done, and What You Want to Do
  • Linkedin ApplicationsEnrich your profile, share and collaborate with your network• Blog link• E-Bookshelf• Google Presentation• SlideShare Presentations• Tweets• Wordpress• Events• My travel
  • Researchers on LinkedIn• http://www.linkedin.com/profile/view?id=5466095 Kapilan Radhakrishnan Lecturer• http://www.linkedin.com/profile/view?id=5262126 1& Eileen McBride Scientist• http://www.linkedin.com/profile/view?id=2604503 &locale=en_US&trk=tyah Blanca Sengerova Postdoc
  • Groups for researchersGroups:• PhD careers outside academia http://www.linkedin.com/groups?mostPopular=&gid=184434 2&trk=myg_ugrp_ovr• Science + human rights http://www.linkedin.com/groups/Science-Human-Rights- 3809145?trk=myg_ugrp_ovr• UK Research staff association http://www.linkedin.com/groups/UKRSA- 3070260?trk=myg_ugrp_ovr
  • LinkedinTasks• Go read one of the LinkedIn groups mentioned• Check one of the profiles mentioned• What do you like about them? What can be improved?• Check whether any of your colleagues are on LinkedIn
  • LinkedIn• See appendices for further information
  • Skype
  • SkypeWhat is itWhat you needRegisteringUsing itSharing a screen
  • SKYPEWhat is it?Skype is a software applicationthat allows users to make voicecalls over the Internet. Calls toother users within the Skypeservice are free, while calls toboth traditional landlinetelephones and mobile phonescan be made for a fee using adebit-based user account system.
  • Skype- features
  • Skype- what you needA PC or Mac computer.An internet connection – broadband is best.Speakers and a microphone – built-in orseparate.A webcam to make video calls.
  • Skype- go through the interface
  • Skype tasks• Open up skype and find someone else in the class• Give them a call• If you have a mic and camera you can talk- otherwise you can send an instant message (IM).• Try share your screen and send each other files
  • Skype• See appendices for further information
  • Google sites
  • Google sites• http://www.youtube. com/watch?v=tkTGrO cFiz0&
  • Google sites• Easy to create a site for collaboration.• Public or private site• Loads of templates• Site structures• Widgets
  • What’s in it for me?• Create a research website• Include the latest research updates• Do public engagement in your research• Exchange information on your site on research conferences, seminars etc.• Share your PhD experience online
  • Google sites- get started
  • Google sites
  • Google sites
  • Google sites
  • Google sites
  • Google site tasks• Log into google sites• Set up a site: choose template and theme• Invite someone in the class to be a collaborator.• If you are a collaborator, edit a page or create a new one.
  • Google sites• See appendices for further information
  • CiteUlike
  • CiteUike• What is CiteULike?• store, organise and share the scholarly papers you are reading.• CiteULike automatically extracts the citation details, so theres no need to type them in yourself.• It all works from within your web browser so theres no need to install any software.• your library is stored on the server, so you can access it from any computer with an Internet connection.
  • CiteUike- what can you do?• Organise your papers• Import BibTeX files containing your references• Build a bibliography, export as BibTeX or RIS format• Access many many dozens of sources of papers• Quick tour• http://www.youtube.com/watch?v=LkNeEUV4sPs
  • CiteUlike tasks• Log into citeulike• Search for a paper and add it to your account• Search for and join a group.
  • CiteUlike• See appendices for further information
  • Youtube
  • Research examplesPhD Research in the US:http://www.youtube.com/watch?v=EQ8E1bURg70PhD Research at Strathclyde:http://www.youtube.com/results?search_query=PhD+Research+at+strathclyde&aq=f
  • YoutubeYouTube’s can be used as a highly effectivepromotional tool.You can use it to show off your expertise, shareknowledge, promote your research and connectwith colleagues and others.
  • Youtube• Upload recordings of presentations (demonstrate authority and public speaking skills.)• Share slides from presentations that weren’t recorded.• Create short videos of valuable information to show off your expertise.• Conduct an interview with an expert.• Turn your podcasts into videos, to expand your reach.• Engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your research areas / industry.• Record an important meeting to share with colleagues.
  • Youtube tasks• Search for a video related to your research.• Comment on it and or rate it• Share the video via twitter• Embed the video on your blog or google site
  • Youtube• See appendices for further information
  • Learning objectives• Provide an overview of communication, collaboration and multimedia tools• Discuss how these tool can benefit researchers• Practice using the SM tools
  • QUESTIONS?
  • Appendices
  • Communication• Blogs: Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga• Microblogging: FMyLife, Foursquare, Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Yammer, Google Buzz• Location-based social networks: Foursquare, Gowalla, Facebook places, The Hotlist• Social networking: ASmallWorld,Cyworld, Facebook, Hi5, LinkedIn, MySpace, Orkut, Tagged, XING• Events: Eventful, The Hotlist, Meetup.com, Upcoming• Information Aggregators: Netvibes, Twine (website)• Online Advocacy and Fundraising: Causes, KickstarterCollaboration/authority building• Wikis: PBworks, Wetpaint, Wikia, Wikimedia• Social bookmarking (or social tagging):[16] CiteULike, Delicious, Diigo, Google Reader, StumbleUpon, folkd• Social news: Digg, Mixx, NowPublic, Reddit, Newsvine, MyWeboo• Social navigation: Trapster, Waze [17]• Content Management Systems: Wordpress• Document Managing and Editing Tools: Google Docs, Syncplicity, Docs.com, DropboxMultimedia• Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr, BetweenCreation• Video sharing: sevenload, Viddler, Vimeo, YouTube, Dailymotion, Metacafe, Nico Nico Douga, Openfilm, TubeMogul• Livecasting: Justin.tv, Livestream, OpenCU, Skype, Stickam, Ustream• Music and audio sharing: ccMixter, Pandora Radio, Last.fm, MySpace Music, ReverbNation.com, ShareTheMusic, The Hype Machine• Presentation sharing: scribd, SlideShare Reviews and opinions• Product reviews: epinions.com, MouthShut.com• Business reviews: Customer Lobby, Yelp, Inc.• Community Q&A: Askville, EHow, Stack Exchange, WikiAnswers, Yahoo! Answers
  • Blogs
  • Why blog?• Ever felt isolated?• Wanted to reach an audience?• Ever needed £ for research?• Wanted to improve communication skills?• Wanted more dialogue & learning?
  • Raise your personal profile• Start a blog based around your personal brand• Comment on blogs which are focused on your personal brand• Volunteer to be a guest speaker at networking groups and conferences• Participate in on-line forums and answer questions based around your specialism• Write articles for in-house publications, external magazines (print and on- line), newsletters, guest blogs• Tweet about your area of specialism• Start a linkedin group which enables you to showcase your expertise• Answer linkedin questions which showcase your subject of interest• Record youtube videos on subjects based around your personal brand• Start a special interest group within your professional association• Do what you say you are going to do
  • Raise your personal profile• Tweet about your area of specialism• Circulate articles (linked to your personal brand) to your network• Start a linkedin group which enables you to showcase your expertise• Answer linkedin questions which showcase your subject of interest• Record youtube videos on subjects based around your personal brand• Start a special interest group within your professional association• Do what you say you are going to do• Submit articles to ezines.com and other on-line article sites• Write an e-book or book• Include links on your e-mail and forum signatures to your on-line articles and blogs
  • Raise your personal profile• Have business cards or mini moo cards printed up with links to your on- line presence• Includes presentations, videos, pdfs on your LinkedIn profile• Start writing a column for an internal or external print or an on-line magazine• Run training sessions and workshops on topics connected to your personal brand• Be authentic and true to your values and passions• Opt for assignments and work which will showcase your strengths• Volunteer for high profile assignments• Find a mentor who is seen to be strong in the area which you want to become famous for
  • Raise your personal profile• Interview well known experts in your field for your blog• Register the domain name for your personal name, and use it as your on- line CV• Get on an assignment which is being lead by a known expert within your firm• Ask for testimonials and endorsements from experts within your field• Ask for 360 feedback from influential partners within your firm• Spend time helping more junior members in the firm build their career• Offer to become a mentor• Look the part• Be confident in what you can offer others
  • Raise your personal profile• Start a blog based around your personal brand• Comment on blogs which are focused on your personal brand• Set up a google alert for keywords of interest to you, so you can read & comment on subjects of interest to you• Volunteer to deliver presentations both in-house and externally• Volunteer to be a guest speaker at networking groups and conferences• Participate in on-line forums and answer questions based around your specialism• Ask people how they view you & what they think you are good (or bad at)• Write articles for in-house publications, external magazines (print and on- line), newsletters, guest blogs
  • Things to note1. Questionable Work, you search for someone and find that there work is of ‘poor quality’, as represented online.2. Withdrawn research papers3. Poor Style, the work that is online is badly written / represented4. Outside Interests, inappropriate interests may be a career inhibitor, however, it is good to have some evidence of outside interest.5. Plagiarism, if something is on your site and is not referenced appropriately or due credit given you may attract an accusation of plagiarism6. Inconsistency of work (sudden shift in research area for no apparent reason)7. Too consistent!8. Citing David Icke (as an illustration of, perhaps, an inappropriate reference)9. All blogs and no papers (or perhaps vice versa in the current information age)10. Bad spelling (for which there was a general mumbling of agreement from the academic contingent)
  • Wordpress
  • Sign up
  • Register
  • Activate
  • Activate
  • Ready now
  • Log in
  • Dashboard
  • Themes
  • Preview
  • Media library
  • Upload
  • Edit page
  • Preview
  • Add media to page
  • added
  • Preview
  • Or add video
  • Pages
  • users
  • Tools
  • Import
  • Settings
  • Upgrades
  • widgets
  • menus
  • Twitter
  • register
  • Go through the menus and interface
  • Add your interests, friends etc
  • #hashtags
  • url shortner
  • View own tweets
  • @reply
  • @mentions
  • RT retweets
  • Trends
  • Trends
  • Twitter vocabulary• Following. These are the people whose tweets you’ve selected to read; their tweets appear in your “feed” or “stream.”• Follower. This is someone who is reading your tweets.• The @ symbol. Put this before any other Twitterer’s username to refer to them.• Rt, RT or rtwt. These stand for “retweet.” If you read someone else’s tweet that you think people following you should also read, put this before copying and pasting the whole thing, including the original tweeter’s username.• The # symbol. Words that follow # in Twitter are called “hash tags.” It’s a way of assigning a keyword to a tweet so that so that others can follow the topic.• URLs that look like is.gd, tinyurl.com, bit.ly, etc. These are URL shortening services that take very long links and squish them down to fewer characters. Why? Because on Twitter, you only have 140 characters to get your thought out, and this leaves more room for your words.• Direct messaging. This is a way of sending a message to someone so that only they can see it– like sending a txt message.
  • Twitter ToolsTwitter options:• Reply - @sylwiapresley – publicly available response to users• Direct Message - DM @sylwiapresley – private message• Re-tweet - RT @sylwiapresley - interesting tweet forwarded to one’s followers• Hashtags - #gaza – a topic of conversation, found via Twitter search
  • Twitter Toolsa Twitter user can:• follow and unfollow other users;• block users, who decided to follow me;• restrict privacy settings on my tweets.
  • Following users
  • View users tweets
  • • Search Twitter tools – Search.Twitter – complete an advanced search on keywords, within specific dates and handles – Twazzup – a great alternative to the official search – Twitterholic – Keep track of the top 100 Twitter users. Updates in real-time – Twitscoop – Find out what is hot on Twitter right now. Live monitoring of the hottest search terms on Twitter• Twitter clients – TweetDeck – A desktop app that helps you organize your followers into specific categories – Twirl – A decent alternative to TweetDeck• URL Shorteners – TinyURL – The original URL shortener service – Bit.ly – A new URL shortener which includes analytics on its backend• Photography – TwitPic – Post pictures to Twitter via your phone, email or the site
  • • Polls Twitter tools – TwitPoll – Poll your users on a variety of topics• Stats – TweetStats - Takes your Twittering for the last week, including posts, replies and timeline, and turns them into a lovely graph – TwitterGrader – Measures the power and authority of a Twitter user by calculating the number of followers, power of network followers, pace of updates and completeness of profile – Twitalyzer – Twitalyzer is a tool to evaluate the activity of any brand in Twitter and report on relative strength, signal-to-noise ratio, favour, passion, clout, and other useful measures of success in social media• Other – Twittervision - A map of the world, which not only displays tweets, but shows you where they’re coming from – Muck Rack – A list of journalists that are on Twitter – TweetMinister – A list of UK politicians that are on Twitter
  • Slideshare
  • Account settings
  • Edit uploads
  • Edit uploads
  • Create slidecast
  • Upload youtube
  • Upload from google docs
  • Upload from desktop/firefox
  • Account types
  • Latest uploads
  • Latest uploads
  • LinkedIn
  • Register
  • Register
  • Making the most of your Linkedin Profile1. Check privacy settings – spend time to check you are happy with them2. LinkedIn changes layouts, processes and features quite regularly so worth checking various parts of your account profile say every 3 months3. Ensure photo is a professional/work picture – don’t leave blank4. Ensure work email address is clearly listed and add as many email addresses as you like5. When Editing Profile – change your Web Address so you write in the name of your research web address rather than “My company website” - Select Other in the Drop down and then type in your web address as well as the URL in the next box6. Change the priority of the view of your site when viewing your profile you can move around the order of items by hovering over the cross and dragging the item into a different order.
  • Making the most of your Linkedin Profile1. Register your business (if you have one)– a newer feature so check if your businesses are registered – you can now add research expertise2. Remember to ask for some more recommendations/testimonials3. Set up your blog account and keep blogging !4. Check Twitter settings – perhaps have more than one Twitter account and link to a key Twitter account that you put on important professional /research updates otherwise you risk upsetting your connections with filling their wall with nonsense5. Check who has viewed your profile as a potential source of researcher networking6. When finding people, use the Advanced Search7. When inviting someone to connect who you do not know – use the Other option and add in their email address which you should be able to get from Google.8. Check out the Apps – you could make more use of these and it can give your profile more credibility
  • Making the most of your Linkedin Profile1. Register your business (if you have one)– a newer feature so check if your businesses are registered – you can now add research expertise2. Remember to ask for some more recommendations/testimonials3. Set up your blog account and keep blogging !4. Check Twitter settings – perhaps have more than one Twitter account and link to a key Twitter account that you put on important professional /research updates otherwise you risk upsetting your connections with filling their wall with nonsense5. Check who has viewed your profile as a potential source of researcher networking6. When finding people, use the Advanced Search7. When inviting someone to connect who you do not know – use the Other option and add in their email address which you should be able to get from Google.8. Check out the Apps – you could make more use of these and it can give your profile more credibility
  • Making the most of your Linkedin Profile1. Upload a professional image. First impressions matter. No professional photo? No credibility.2. Create a compelling headline. You only have 120 characters : Use brief, descriptive, compelling keywords so the right professionals on LinkedIn can discover you. Focus on terms that your target markets are more likely to search for. What language do they use? Make your headline text compelling, but use words that resonate with your discipline.3. List your current position and at least two past positions. Describe each of your roles in depth, and again use those keywords that will resonate with your discipline/research area. It is also okay to list two or three positions that describe your current role.4. Add your education information5. Add your website links6. Add your twitter link. You will use twitter to highlight your topical content and drive them through to your blog or your linkedin account.
  • Making the most of your Linkedin Profile7.Use keywords within your profile summary section Use this to expand upon who you are, and what your areas of expertise are The “specialties” section of the summary is a great place to list your areas ofexpertise using descriptive keywords.8. Leverage your existing natural network Add new connections can help raise your visibility.9. Focus on timely and relevant status updates Update a few times a day, if you can.10. Join and participate in groupsYou can become a known and visible expert doing this; and in conjunction withoptimising your profile then you are effectively SEO’ing your linkedin profile forspecific keywords.
  • Skype
  • Skype- accounts
  • Skype- sign in or create an account
  • Skype- sharing your screen• Why Share Your Screen?• Using Skype, your team can collaborateon a document remotely while on a conference call.• One person edits the document and everyone else on the call sees the changes as they makes them.• To start sharing your screen:• Make a voice call or video call to the person that you want to share your screen with.• Click Share on the call toolbar at the bottom of the calling pane:• Select Show entire screen to show whatever you have on your screen.• When you want to stop sharing your screen, click Stop sharing.• http://www.youtube.com/watch?v=jYXrsSRSCl8
  • Skype- sharing your screen• Why Share Your Screen?• Using Skype, your team can collaborateon a document remotely while on a conference call.• One person edits the document and everyone else on the call sees the changes as they makes them.• To start sharing your screen:• Make a voice call or video call to the person that you want to share your screen with.• Click Share on the call toolbar at the bottom of the calling pane:• Select Show entire screen to show whatever you have on your screen.• When you want to stop sharing your screen, click Stop sharing.• http://www.youtube.com/watch?v=jYXrsSRSCl8
  • You can send files
  • Google sites
  • Google sites• Single-click page creation Creating a new page for your Google Site just takes the click of a button.• No HTML required Creating a Google Site is as easy as editing a document• Make it your own - customization options look and feel• Get started with templates - easier and quicker to get started• Upload files and attachments - Use the file cabinet to upload files up to 10MB in size. Each Google Apps account receives at least 10GB of storage in Google Sites.• Embed rich content - insert videos, docs, spreadsheets, presentations, photo slide shows, and calendars directly onto your Google Sites pages.• Work together and share - designate owners, viewers and collaborators (meaning they can edit pages) for your site. And you can make your Google Sites available to just a few people, your entire organization, or the world.• Search with Google
  • Citeulike
  • CiteUike- register