Social media & tourism

Social Media in the Tourism Industry B A L LY W H O I N T E R A C T I V E

Average Person + Social Media + Travel How do people make use of social media when planning a trip or traveling?  Sharing advice/promotions for travel  Researching the experience of others  Describing travel plans to friends and family

Strategies for Engaging with Your Audience Need exposure? A few options to consider:  Informative website  Strong social presence  Interaction on review sites  Email newsletters  Coupons and promotions  Photo and Video Sharing

Informative Website Continuously updated with fresh content  A blog is a great way to share information to those looking for details about your business SEO-friendly  Using competitive keywords makes finding you a lot easier--consider creating an SEO strategy Google Adwords  Try placing ads on Google to encourage visitors to your site

Strong Social Presence Great platforms to consider: Twitter & Facebook  Great ways to share promotions, update inquiring minds about improvements, and interact with current and potential customers.

Interaction on Review Sites Make sure to claim your business on review sites  This will allow you to receive notifications when new reviews are submitted so that you can respond quickly  Also allows you to interact with reviewers as your business

Interaction on Review Sites Promote positive guest feedback by telling your patrons where to leave friendly comments  Let them know which review site to leave their comments on, especially if they’ve had a good stay  Thank those who leave positive comments on the review site by responding to them directly

Interaction on Review Sites Turn a negative review into a positive one  Respond by:  Addressing the issue and taking responsibility  Clearing up any misunderstandings without getting defensive  Inviting the reviewer back at a discount and impressing them End goal: inspire them to leave a more favorable review

Email Newsletters Create relevant email newsletters  Ask them to sign up for the newsletter  Offer promotions to retain past customers  Offer promotions to bring in new customers  Promote amenities that differentiate you from your competition

Coupons and Promotions Consider offering incentives  Groupon deals  Living Social deals  Promotions listed on your website encouraging visitors to book their accommodations with you

Photo and Video Sharing In addition to your own professionally done videos and photos, encourage visitors to post theirs as well Feature them on your site, your YouTube account of Flickr

Monitoring What People Say Free ways to monitor what’s being said about your brand:  http://www.socialmention.com/  http://www.blogpulse.com/  http://www.google.com/alerts  http://search.twitter.com

Monitoring Competition Check commonly used review sites for your industry and search for your competition  Learn what they are doing that gives them an advantage  Find out what people like and dislike about them, and use these observations to improve your business

End Results Make your brand easier to find Get feedback that can help improve your business Build trust by making your business more familiar Grow your reputation Reduce traditional marketing costNitsa DeVore

http://ballywhointeractive.com	102
http://www.ballywhosocial.com	11
http://paper.li	10

Social media & tourism

by Ballywho Social on Nov 30, 2011

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 123

Statistics

Social media & tourism Presentation Transcript