Online Profiling
      Reputation Management
                 Brand “YOU”
                        Volker Ballueder



18th...
   32 years old, married, 1 son
         MBA & BEng (Hons)
         Online since 1996
         cb consulting
         ...
The world has changed....



   VIDEO

   http://www.youtube.com/watch?v=cL9Wu2kWwSY
What has changed in Marketing?
   Digital / Online Marketing
   Creating information online
   Information overflow / c...
Push vs. Pull Marketing
   Push is dead:
    ◦ Direct Mail
    ◦ Tradeshows
    ◦ Billboards

   Pull is here:
    ◦   S...
Pull Marketing – Inbound
DO YOU HAVE....
   E-mail Address
   Mobile phone
   Smart phone with Internet access
   Face...
Begin with the end in mind!
   Where do you want to go?
   What do you want to achieve?

   What is it people need to k...
Information is found....
Put yourself in the focus –
 Get found (pull) for what you want to
 be found for (content / own b...
Don’t be found for....
 Use the power of the internet to put
  yourself in a position to be hired!
 If recruiters “googl...
Pull Marketing – “YOU” BRAND
 Put yourself in the centre of attention
 Rather than sending out CVs – get found
  for som...
Obama
•   Facebook: 5,800,000+ supporters
•   Twitter: 450,000+ followers
•   LinkedIn: 13,000+ views



The world of adve...
 Own Bookmarks
 Real Time Search
 Private website
 My blog
 Twitter
 LinkedIn
 My old blog
 cb consulting
 Amazon...
“Volker Ballueder” - Image
Market yourself in a positive way
   Recruiters will “google” you
   Google-Results = first impression
   Monitor yours...
LinkedIn
   Hunt for job: get recommendations
    ◦ Lecturers
    ◦ Good friends
    ◦ Part-time jobs’ managers

   Enga...
 Sell yourself:
You are the
product/brand!

 Don’t be shy
but don’t be
OTT

 This is your
“marketing
leaflet”
Twitter
   Search for topics
    ◦ #kings #london
    ◦ #inboundmarketing
    ◦ #jobs #marketingjobs
 Engage with People...
Thank you!
   www.volkerballueder.com
   @ballueder |www.twitter.com/ballueder
   www.linkedin.com/in/ballueder
   www...
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Online Reputation Management Cb Consulting Volker Ballueder

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This presentation gives you some hints about marketing and branding yourself online. Online Reputation Management becomes more important, as recruiters are looking and searching online for candidate profiles.

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Online Reputation Management Cb Consulting Volker Ballueder

  1. 1. Online Profiling Reputation Management Brand “YOU” Volker Ballueder 18th March 2010 King’s College London
  2. 2.  32 years old, married, 1 son  MBA & BEng (Hons)  Online since 1996  cb consulting ◦ Coach & NLP Master Practitioner ◦ Personal Development ◦ Buddhism & Management  Online / Digital Marketing ◦ Search Marketing ◦ Social Media ◦ Digital Strategy ◦ Display Advertising www.linkedin.com/in/ballueder
  3. 3. The world has changed.... VIDEO http://www.youtube.com/watch?v=cL9Wu2kWwSY
  4. 4. What has changed in Marketing?  Digital / Online Marketing  Creating information online  Information overflow / creation  Everyone has “some” profile online  Everyone has access  Young industry  Jeans vs. Suit  Direct Approach vs. Reservation  Competence vs. Experience Changed for the better?
  5. 5. Push vs. Pull Marketing  Push is dead: ◦ Direct Mail ◦ Tradeshows ◦ Billboards  Pull is here: ◦ Search Marketing ◦ Being found ◦ Profiling / Branding ◦ People looking for information ◦ O-N-L-I-N-E! ◦ Creating content that is visible
  6. 6. Pull Marketing – Inbound DO YOU HAVE....  E-mail Address  Mobile phone  Smart phone with Internet access  Facebook Account  Twitter Account  LinkedIn Account  Slideshare Account  Own Website  Google Account – Wave/Buzz  Searched own name  Google Alert for your own name?
  7. 7. Begin with the end in mind!  Where do you want to go?  What do you want to achieve?  What is it people need to know from you?  What information do you need to provide?  For which information do you want to be found?  Which content do you need to put online?  Which profile do you need to show?
  8. 8. Information is found.... Put yourself in the focus – Get found (pull) for what you want to be found for (content / own brand). Try to eliminate content that is about you, but not from you, and puts you in the wrong context!
  9. 9. Don’t be found for....  Use the power of the internet to put yourself in a position to be hired!  If recruiters “google” you don’t show them:
  10. 10. Pull Marketing – “YOU” BRAND  Put yourself in the centre of attention  Rather than sending out CVs – get found for something you represent  People are looking for “things” ◦ You can be what they are looking for  Be proactive  Networking – connecting  Join meet-ups of the industry
  11. 11. Obama • Facebook: 5,800,000+ supporters • Twitter: 450,000+ followers • LinkedIn: 13,000+ views The world of advertising has changed, the way consumers make choices are different today than they were a few years ago. It is less about reach but about engagement.
  12. 12.  Own Bookmarks  Real Time Search  Private website  My blog  Twitter  LinkedIn  My old blog  cb consulting  Amazon ..... SOCIAL MEDIA RESULTS!
  13. 13. “Volker Ballueder” - Image
  14. 14. Market yourself in a positive way  Recruiters will “google” you  Google-Results = first impression  Monitor yourself through “Google Alerts”  Keep your online profile up to date  Keep your private content protected  Build relevant content  It is a curse and a chance to be found by recruiters  Engage with people on LinkedIn & Twitter
  15. 15. LinkedIn  Hunt for job: get recommendations ◦ Lecturers ◦ Good friends ◦ Part-time jobs’ managers  Engage with ◦ With groups / answer questions ◦ Recruiters ◦ Approach people  Network = Reach
  16. 16.  Sell yourself: You are the product/brand!  Don’t be shy but don’t be OTT  This is your “marketing leaflet”
  17. 17. Twitter  Search for topics ◦ #kings #london ◦ #inboundmarketing ◦ #jobs #marketingjobs  Engage with People (www.wefollow.com)  Follow & Connect  Don’t be shy to engage  Remember: whatever you say is visible to everyone
  18. 18. Thank you!  www.volkerballueder.com  @ballueder |www.twitter.com/ballueder  www.linkedin.com/in/ballueder  www.cb-consulting.com  www.balamadana.com  www.coachingfutures.com  www.mexad.com  www.slideshare.net/ballueder  www.xing.com/profile/volker_ballueder

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