This presentation gives you some hints about marketing and branding yourself online. Online Reputation Management becomes more important, as recruiters are looking and searching online for candidate profiles.
18th March 2010
King’s College London
32 years old, married, 1 son
MBA & BEng (Hons)
Online since 1996
◦ Coach & NLP Master Practitioner
◦ Personal Development
◦ Buddhism & Management
Online / Digital Marketing
◦ Search Marketing
◦ Social Media
◦ Digital Strategy
◦ Display Advertising
The world has changed....
What has changed in Marketing?
Digital / Online Marketing
Creating information online
Information overflow / creation
Everyone has “some” profile online
Everyone has access
Jeans vs. Suit
Direct Approach vs. Reservation
Competence vs. Experience
Changed for the better?
Push vs. Pull Marketing
Push is dead:
◦ Direct Mail
Pull is here:
◦ Search Marketing
◦ Being found
◦ Profiling / Branding
◦ People looking for information
◦ Creating content that is visible
Pull Marketing – Inbound
DO YOU HAVE....
Smart phone with Internet access
Google Account – Wave/Buzz
Searched own name
Google Alert for your own name?
Begin with the end in mind!
Where do you want to go?
What do you want to achieve?
What is it people need to know from you?
What information do you need to provide?
For which information do you want to be
Which content do you need to put online?
Which profile do you need to show?
Information is found....
Put yourself in the focus –
Get found (pull) for what you want to
be found for (content / own brand).
Try to eliminate content that is about
you, but not from you, and puts you
in the wrong context!
Don’t be found for....
Use the power of the internet to put
yourself in a position to be hired!
If recruiters “google” you don’t show
Pull Marketing – “YOU” BRAND
Put yourself in the centre of attention
Rather than sending out CVs – get found
for something you represent
People are looking for “things”
◦ You can be what they are looking for
Networking – connecting
Join meet-ups of the industry
• Facebook: 5,800,000+ supporters
• Twitter: 450,000+ followers
• LinkedIn: 13,000+ views
The world of advertising has changed, the way
consumers make choices are different today
than they were a few years ago.
It is less about reach but about
Real Time Search
My old blog
Market yourself in a positive way
Recruiters will “google” you
Google-Results = first impression
Monitor yourself through “Google Alerts”
Keep your online profile up to date
Keep your private content protected
Build relevant content
It is a curse and a chance to be found by
Engage with people on LinkedIn & Twitter
Hunt for job: get recommendations
◦ Good friends
◦ Part-time jobs’ managers
◦ With groups / answer questions
◦ Approach people
Network = Reach
You are the
Don’t be shy
but don’t be
This is your
Search for topics
◦ #kings #london
◦ #jobs #marketingjobs
Engage with People (www.wefollow.com)
Follow & Connect
Don’t be shy to engage
Remember: whatever you say is visible to