Online Reputation Management Cb Consulting Volker Ballueder

Online Profiling Reputation Management Brand “YOU” Volker Ballueder 18th March 2010 King’s College London

 32 years old, married, 1 son  MBA & BEng (Hons)  Online since 1996  cb consulting ◦ Coach & NLP Master Practitioner ◦ Personal Development ◦ Buddhism & Management  Online / Digital Marketing ◦ Search Marketing ◦ Social Media ◦ Digital Strategy ◦ Display Advertising www.linkedin.com/in/ballueder

The world has changed.... VIDEO http://www.youtube.com/watch?v=cL9Wu2kWwSY

What has changed in Marketing?  Digital / Online Marketing  Creating information online  Information overflow / creation  Everyone has “some” profile online  Everyone has access  Young industry  Jeans vs. Suit  Direct Approach vs. Reservation  Competence vs. Experience Changed for the better?

Push vs. Pull Marketing  Push is dead: ◦ Direct Mail ◦ Tradeshows ◦ Billboards  Pull is here: ◦ Search Marketing ◦ Being found ◦ Profiling / Branding ◦ People looking for information ◦ O-N-L-I-N-E! ◦ Creating content that is visible

Pull Marketing – Inbound DO YOU HAVE....  E-mail Address  Mobile phone  Smart phone with Internet access  Facebook Account  Twitter Account  LinkedIn Account  Slideshare Account  Own Website  Google Account – Wave/Buzz  Searched own name  Google Alert for your own name?

Begin with the end in mind!  Where do you want to go?  What do you want to achieve?  What is it people need to know from you?  What information do you need to provide?  For which information do you want to be found?  Which content do you need to put online?  Which profile do you need to show?

Information is found.... Put yourself in the focus – Get found (pull) for what you want to be found for (content / own brand). Try to eliminate content that is about you, but not from you, and puts you in the wrong context!

Don’t be found for....  Use the power of the internet to put yourself in a position to be hired!  If recruiters “google” you don’t show them:

Pull Marketing – “YOU” BRAND  Put yourself in the centre of attention  Rather than sending out CVs – get found for something you represent  People are looking for “things” ◦ You can be what they are looking for  Be proactive  Networking – connecting  Join meet-ups of the industry

Obama • Facebook: 5,800,000+ supporters • Twitter: 450,000+ followers • LinkedIn: 13,000+ views The world of advertising has changed, the way consumers make choices are different today than they were a few years ago. It is less about reach but about engagement.

 Own Bookmarks  Real Time Search  Private website  My blog  Twitter  LinkedIn  My old blog  cb consulting  Amazon ..... SOCIAL MEDIA RESULTS!

“Volker Ballueder” - Image

Market yourself in a positive way  Recruiters will “google” you  Google-Results = first impression  Monitor yourself through “Google Alerts”  Keep your online profile up to date  Keep your private content protected  Build relevant content  It is a curse and a chance to be found by recruiters  Engage with people on LinkedIn & Twitter

LinkedIn  Hunt for job: get recommendations ◦ Lecturers ◦ Good friends ◦ Part-time jobs’ managers  Engage with ◦ With groups / answer questions ◦ Recruiters ◦ Approach people  Network = Reach

 Sell yourself: You are the product/brand!  Don’t be shy but don’t be OTT  This is your “marketing leaflet”

Twitter  Search for topics ◦ #kings #london ◦ #inboundmarketing ◦ #jobs #marketingjobs  Engage with People (www.wefollow.com)  Follow & Connect  Don’t be shy to engage  Remember: whatever you say is visible to everyone

Thank you!  www.volkerballueder.com  @ballueder |www.twitter.com/ballueder  www.linkedin.com/in/ballueder  www.cb-consulting.com  www.balamadana.com  www.coachingfutures.com  www.mexad.com  www.slideshare.net/ballueder  www.xing.com/profile/volker_ballueder

Online Reputation Management Cb Consulting Volker Ballueder

by cb consulting on Mar 19, 2010

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Online Reputation Management Cb Consulting Volker Ballueder — Presentation Transcript

http://www.volkerballueder.com	9
http://www.slideshare.net	1