2. Introduction of film
Genre: Action | Comedy | Sci-Fi
Date released: 13 May 2011 (UK)
Director: Joe Cornish
Production company: StudioCanal, Film4, UK Film Council
Target audience: The target audience for this film is teenagers from 15-30
What is the purpose of a film poster: The purpose of a film poster is to promote the
movie so people are aware of its coming also film poster might be seen in cinemas TV,
adverts also buses and underground stations also at theatres and the web.
3. Genre Signifiers
How has the poster been constructed to show the
genre of the film?
The poster has been constructed to show the genre
of the film by adding falling meteors as soon as we
see this we know it’s a sci-fi film and other species
are going to be in the film also the tittle already
tells us the block is going to be attacked and it
looks like the youths are in a gang or a group trying
to protect the block.
Also the tagline ‘inner city vs. outer space’ this
tells us there’s going to be aliens. You can also see
some of the group member’s have weapons this
implies that they are trying to defend them selves
from something.
4. Genre Signifiers
How will this appeal to the audience ?
The poster will appeal to the audiences because if
you take a look and see the meteors falling toward
the city if you enjoy sci-fi films you will also be
persuaded. Also you can see a women beside the
gang looking like she in het 20’s this will get other
women that our in there 20’s to see what she is doing
in the film. Also in the background you can slightly
see the London city this was done to make the
audience know were this film is based and also the
way they have made the block bigger then
everything else is really effective because we know
this block is a main roll in the film.
5. Characters
How the characters appeal to the
target audience?
In this particular movie they have
additional added key elements for example
their culture, outfits, props, and their stance
furthermore all these aspects appeal to the
target audience because there are selections
of actors from dissimilar backgrounds so
this expands the target audience. Also
there are dissimilar sorts of individuals that
can relate to the attack the block actors for
example the boys are normal teenagers
living in a estate also the women is a
normal person that has a job and lives in
London also the other two blokes are just
typically smokers. Also some of the
character will attract more viewers because
they might have enjoyed an older film they
made.
.
6. Settings
How has the setting been constructed in
this poster to provide information for the
audience ?
The reason they have made the block the
biggest object in this poster is because
they wanted to establish the location so
the audience know. Also looking at the
poster it looks like an invasion is
happening and the gang are protecting
there property. Also the city in the
background was placed there so the
audience know were film was filmed what
city.
7. Settings
How does this appeal to the audience
This appeals to the audience in
different ways for example the
location this is because if you have
been living in a similar atmosphere or
so then the audience can relate there
identities to the performers lastly the
poster can appeal to the audience
because of its colour so this then will
imply the genre for this film.
8. Institutional promotion
Why have they included(from the producers of Shaun of the
dead)?
The reason they have included ‘from the producers of
Shaun of the dead’ is because it was such a big movie hit
and also so much people liked and found it hilarious so all
the Shaun of the dead fans will also view it because it’s the
same producer and Shaun of the dead also they might think
it’s another big movie. It also had fantastic feedback and
great ratings.
9. Institutional promotion
What promotion method are mentioned on the
poster and why? (Facebook)
They used social sites to promote there movie
because it has millions of users and most of
them are the younger generation so that will fit
in with the target audience also this is really
effective because you can also express you
view on what you think about the film and you
can also talk to other people about the film so
it is very helpful to promote your video via
social sites because a lot of people are always
on the web.
10. Institutional promotion
How might the audience respond to these
promotional methods?
The audience can respond to these promotional
methods by commenting on there official
Facebook page, twitter page also you can find
out more information about the film online and
you can also share you views on how you
thought the film was and also getting other
peoples opinions and you could also talking
about the film.
