Defining Creative Strategy - Balind Sieber


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There's been a lot of talk about Digital Strategy and Creative -- what they are, who implements them. This is my take on what I describe as Creative Strategy -- where the Plan meets Execution.

Published in: Design, Business

Defining Creative Strategy - Balind Sieber

  1. 1. PLAN CREATIVE EXECUTION Defining Creative Strategy By Balind Sieber @BalindSieber | | 1
  2. 2. Creative Strategy is where Planning meets Execution Planning is the Marketing road map for a product or brand - Execution is the deliverables with which the Target engages 2
  3. 3. Creative Strategy focusses on targets that have similar Leverage Points A Leverage Point is a way that the Targets interact with each other * 3 * It’s something we can use to influence them
  4. 4. Design is a subset of creative but is often incorrectly referred to as creative This is because Design is where the client can judge the creative pieces all together for the first time * 4 * In Digital, Creative is the Strategy, Copy, UX/UI Design, and the Front-End Development
  5. 5. Creative Strategy is usually championed by a Planner, Creative Director, or a Copywriter But it's a skill that can be employed by anyone who can concept a Plan into an Execution 5
  6. 6. The role of the Creative Strategist internally: Allow all stakeholders to shape the Creative without altering it’s original vision 6
  7. 7. The role of the Creative Strategist externally: Ensure the Creative appears to have come from one mind rather than by committee 7
  8. 8. HOPE THAT HELPS! 8 @BalindSieber | | 7