A Formula for Presenting a Creative Strategy - Balind Sieber

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Follow these steps to Develop and Communicate a Creative Concept

A Formula for Presenting a Creative Strategy - Balind Sieber

  1. 1. A Formula For Presenting a Creative Strategy By: Balind Sieber
  2. 2. Follow these steps to Develop & Communicate a Creative Concept
  3. 3. Find out why the brand exists and what they stand for STEP 01
  4. 4. State the problem in one succinct sentence STEP 02
  5. 5. Find an insight that is truly unique and motivating about the product or service STEP 03
  6. 6. Find out what the audience has in common that helps them relate to each other STEP 04
  7. 7. Craft an idea that creates a relationship between the customer and the brand that doesn’t benefit the brand only STEP 05
  8. 8. State the value proposition that the idea is based on STEP 06
  9. 9. Provide a success metric STEP 07
  10. 10. Provide supporting Visuals STEP 08
  11. 11. Crush It @BalindSieber

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