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A Formula for Presenting a Creative Strategy - Balind Sieber
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A Formula for Presenting a Creative Strategy - Balind Sieber

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Follow these steps to Develop and Communicate a Creative Concept

Follow these steps to Develop and Communicate a Creative Concept

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  • 1. A Formula For Presenting a Creative Strategy By: Balind Sieber
  • 2. Follow these steps to Develop & Communicate a Creative Concept
  • 3. Find out why the brand exists and what they stand for STEP 01
  • 4. State the problem in one succinct sentence STEP 02
  • 5. Find an insight that is truly unique and motivating about the product or service STEP 03
  • 6. Find out what the audience has in common that helps them relate to each other STEP 04
  • 7. Craft an idea that creates a relationship between the customer and the brand that doesn’t benefit the brand only STEP 05
  • 8. State the value proposition that the idea is based on STEP 06
  • 9. Provide a success metric STEP 07
  • 10. Provide supporting Visuals STEP 08
  • 11. Crush It @BalindSieber