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BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
BizCamp: Showcasing Intellectual Capital
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BizCamp: Showcasing Intellectual Capital

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PodCamp Toronto 2010

PodCamp Toronto 2010

Published in: Business, Economy & Finance
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  1. BizCamp: Showcasing Intellectual Capital Mircea Baldean Web Strategist, RBC Global Asset Management www.rbcgam.com February 2010
  2. BizCamp Hi, my name is... I’m here to learn Value Proposition and Intellectual Capital What’s in it for you?
  3. Now, that’s a full disclosure This information has been provided by RBC Asset Management Inc. (RBC AM) and is for informational purposes only. It is not intended to provide legal, accounting, tax, investment, financial or other advice and such information should not be relied upon for providing such advice. RBC AM takes reasonable steps to provide up-to-date, accurate and reliable information, and believes the information to be so when printed. Due to the possibility of human and mechanical error as well as other factors, including but not limited to technical or other inaccuracies or typographical errors or omissions, RBC AM is not responsible for any errors or omissions contained herein. RBC AM reserves the right at any time and without notice to change, amend or cease publication of the information. Any investment and economic outlook information contained in this report has been compiled by RBC AM from various sources. Information obtained from third parties is believed to be reliable but no representation or warranty, express or implied, is made by RBC AM, its affiliates or any other person as to its accuracy, completeness or correctness. RBC AM and its affiliates assume no responsibility for any errors or omissions. This report may contain forward-looking statements. The words “may”, “could”, “should”, “would”, “suspect”, “outlook”, “believe”, “plan”, “anticipate”, “estimate”, “expect”, “intend”, “forecast”, “objective” and similar expressions are intended to identify forward-looking statements. Forward-looking statements are not guarantees of future performance. Forward-looking statements involve inherent risk and uncertainties, about the general economic factors, so it is possible that predictions, forecasts, projections and other forward-looking statements will not be achieved. RBC Global Asset Management (RBC GAM) comprises RBC Asset Management Inc., Phillips, Hager & North Investment Management Ltd. and RBC Global Asset Management (U.S.) Inc., which are separate legal entities owned by Royal Bank of Canada. = 15 tweets
  4. What’s the story?
  5. What’s the story? PCTO, thank you for being so inspirational! @davefleet
  6. What’s the story? PCTO, thank you for being so inspirational! @davefleet Started to podcast after PCTO 2007
  7. What’s the story? PCTO, thank you for being so inspirational! @davefleet Started to podcast after PCTO 2007 Followed the “agents”
  8. Who is RBC Global Asset Management?
  9. Who is RBC Global Asset Management? RBC GAM manufactures investment solutions
  10. Who is RBC Global Asset Management? RBC GAM manufactures investment solutions
  11. Who is RBC Global Asset Management? RBC GAM manufactures investment solutions $200 billion assets under management (as at October 31, 2009)
  12. Who is RBC Global Asset Management? RBC GAM manufactures investment solutions $200 billion assets under management (as at October 31, 2009) Offices in the Canada, U.S., Europe and Asia
  13. Who is RBC Global Asset Management? RBC GAM manufactures investment solutions $200 billion assets under management (as at October 31, 2009) Offices in the Canada, U.S., Europe and Asia Ranks among the top 50 asset management firms in the world
  14. Who is RBC Global Asset Management? RBC GAM manufactures investment solutions $200 billion assets under management (as at October 31, 2009) Offices in the Canada, U.S., Europe and Asia Ranks among the top 50 asset management firms in the world Individual Investors: Value, Choice, Transparency
  15. Who is RBC Global Asset Management? RBC GAM manufactures investment solutions $200 billion assets under management (as at October 31, 2009) Offices in the Canada, U.S., Europe and Asia Ranks among the top 50 asset management firms in the world Individual Investors: Value, Choice, Transparency Institutional Investors: Experience, Expertise, Results
  16. Lay of the land
  17. Lay of the land Regulated industry (IIROC, OSC / FINRA, SEC)
  18. Lay of the land Regulated industry (IIROC, OSC / FINRA, SEC) “Know your client” standard: investment objective, risk profile
  19. Lay of the land Regulated industry (IIROC, OSC / FINRA, SEC) “Know your client” standard: investment objective, risk profile Competition? Not necessarily big banks
  20. Lay of the land Regulated industry (IIROC, OSC / FINRA, SEC) “Know your client” standard: investment objective, risk profile Competition? Not necessarily big banks Investment management companies are very dynamic
  21. Lay of the land Regulated industry (IIROC, OSC / FINRA, SEC) “Know your client” standard: investment objective, risk profile Competition? Not necessarily big banks Investment management companies are very dynamic Not necessarily a consumer brand
  22. Lay of the land Regulated industry (IIROC, OSC / FINRA, SEC) “Know your client” standard: investment objective, risk profile Competition? Not necessarily big banks Investment management companies are very dynamic Not necessarily a consumer brand Only 10-20% of the marketing effort is geared directly towards investors
  23. What do I do?
  24. What do I do? Build and execute the overall web strategy
  25. What do I do? Build and execute the overall web strategy Manage the Web Marketing team
  26. What do I do? Build and execute the overall web strategy Manage the Web Marketing team Manage service providers and online shops
  27. What do I do? Build and execute the overall web strategy Manage the Web Marketing team Manage service providers and online shops Responsible for internal and external business partner relationships
  28. What do I do? Build and execute the overall web strategy Manage the Web Marketing team Manage service providers and online shops Responsible for internal and external business partner relationships IT liaison
  29. Scope and scale
  30. Scope and scale Multi-channel, multi-segment, multi-platform environment
  31. Scope and scale Multi-channel, multi-segment, multi-platform environment
  32. Scope and scale Multi-channel, multi-segment, multi-platform environment Seven external web properties: Canada, U.S., Luxembourg
  33. Scope and scale Multi-channel, multi-segment, multi-platform environment Seven external web properties: Canada, U.S., Luxembourg The intranet
  34. Scope and scale Multi-channel, multi-segment, multi-platform environment Seven external web properties: Canada, U.S., Luxembourg The intranet Digital communication vehicles
  35. Scope and scale Challenge?
  36. Scope and scale Challenge? Reusing digital content across channels, platforms and geographies
  37. Convey the value proposition on the web
  38. Convey the value proposition on the web Individual Investors: Value, Choice, Transparency
  39. Convey the value proposition on the web Individual Investors: Value, Choice, Transparency Institutional Investors: Experience, Expertise, Results
  40. Convey the value proposition on the web Individual Investors: Value, Choice, Transparency Institutional Investors: Experience, Expertise, Results Dominated by push, based on pre-existing relationships
  41. Value, Choice, Transparency
  42. Value, Choice, Transparency
  43. Value, Choice, Transparency Authenticity, no stock images
  44. Value, Choice, Transparency Authenticity, no stock images RBC GAM employees
  45. Value, Choice, Transparency Authenticity, no stock images RBC GAM employees
  46. Social media mix
  47. Social media mix Historically, financial communication was paper based
  48. Social media mix Historically, financial communication was paper based Investors are trying to get closer to their money and money manager
  49. Social media mix Historically, financial communication was paper based Investors are trying to get closer to their money and money manager Even if the same decision is reached, conversations are taking longer
  50. Social media mix Historically, financial communication was paper based Investors are trying to get closer to their money and money manager Even if the same decision is reached, conversations are taking longer Conversations extend to blogs, networks and online communities
  51. Social media mix Historically, financial communication was paper based Investors are trying to get closer to their money and money manager Even if the same decision is reached, conversations are taking longer Conversations extend to blogs, networks and online communities Communities should be incorporating interactive content
  52. Social media mix Historically, financial communication was paper based Investors are trying to get closer to their money and money manager Even if the same decision is reached, conversations are taking longer Conversations extend to blogs, networks and online communities Communities should be incorporating interactive content and we chose...
  53. Video >> >>
  54. Video The most relevant example of interactive content >> >>
  55. Video The most relevant example of interactive content The new currency of the web >> >>
  56. Video The most relevant example of interactive content The new currency of the web >> Long-term assets, not advertising campaigns >>
  57. Video The most relevant example of interactive content The new currency of the web >> Long-term assets, not advertising campaigns >>
  58. Q:?
  59. ?
  60. What's in it for you?
  61. What's in it for you? Become a niche expert
  62. What's in it for you? Become a niche expert Understand the business and the audience
  63. What's in it for you? Become a niche expert Understand the business and the audience Focus on top priorities and business objectives
  64. What's in it for you? Become a niche expert Understand the business and the audience Focus on top priorities and business objectives Understand the ongoing evolution of the web
  65. What's in it for you? Become a niche expert Understand the business and the audience Focus on top priorities and business objectives Understand the ongoing evolution of the web Talking "tech language" helps
  66. What's in it for you? Become a niche expert Understand the business and the audience Focus on top priorities and business objectives Understand the ongoing evolution of the web Talking "tech language" helps Be transparent, you’re in the right place
  67. What's in it for you? In fact, you might be earning $6,000 more annually than people who haven’t stepped up their recession-driven social media time! - Forrester (December 2009)
  68. Surprise, no test! Mircea Baldean mircea.baldean@rbc.com

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