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E-Commerce

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This video is presented by USEP's BSCS student Alvin Mark U. Cabeliño under Mr. ND Arquillano as a partial fulfilment for Elective 4 -Electronic Marketing.

This video is presented by USEP's BSCS student Alvin Mark U. Cabeliño under Mr. ND Arquillano as a partial fulfilment for Elective 4 -Electronic Marketing.


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Transcript

  • 1. Electronic Marketing
  • 2. The Short History of E-Business The Internet was created only 30 years ago Electronic mail was introduced in 1972 In the mid-eighties, desktop operating systems (PCs) surfaced and the modern day Internet began to take shape In 1990, the first World Wide Web software was developed by Tim Berners-Lee In the early „90s commercial dial-up services were introduced
  • 3. The Short History of E-Business In 1992, the real e-business economy began By 1993, over 100 countries had an online presence Within the year, commercial users outnumbered academic users for the first time By the mid-nineties, e-commerce became attractive to business In 1997, virtually every major company, organization, government and news service had a presence on the Web2004 10/11/2012Joel Reedy and Shauna Schullo
  • 4. The Short History of E-Business Vertical companies such as Amazon.com took the next step and actually started performing business on the Web Some would call the first wave of e-business “brochureware” In the next wave, supply chain issues started to be addressed
  • 5. How are B2B Firms Taking to the Web? Common objectives, performance metrics, and work cultures are changing A transition to e-business has a much better environment for success E-business is driving nearly 30% of all business partners and value chain interactions among large organizations Exponential growth is expected as the e-business model extends to all areas of the marketplace
  • 6. How are B2B Firms Taking to the Web? E-business grew at a steady pace of less than 25% annually among pioneers The number of organizations using e-business is nearly doubling each year Compared to the growth of e-commerce, e-business is being implemented at a far faster rate B2B will encompass about $5 trillion in economic activity in 2005 Only half the companies surveyed by META Group perceived e- business to have a significant impact on their industries to date
  • 7. What Might E-B2B Bring the American Economy? Experts forecast that in the e-commerce sector e-business-to- business will dominate e-business-to-consumer revenues by approximately 90% in the year 2003 The total world wide value of goods and services purchased by business through e-commerce solutions will reach 5.8 trillion by 2006, with e-marketplaces capturing the largest share of the market
  • 8. Conversion from Traditional Business Practices to an E-Business Proposition The notion that e-business is the same as e-commerce is not holding true Both feature online communications and performance E-business is the business portion of e-commerce It is growing more complex to organize Its confusing terminologies and unfounded expectations are hindering proper e-business and e-marketing implementation
  • 9. Conversion from Traditional Business Practices to an E-Business Proposition E-commerce  Deals with using the Internet, digital communications, and IT applications to enable the buying/selling process E-business  Involves the continuous optimization of an organization‟s value proposition and value-chain positions through the adoption of digital technology and the use of the Internet as the primary communications medium
  • 10. Conversion from Traditional Business Practices to an E-Business PropositionThere are two approaches to making the transition to e-business Take an evolutionary approach  Use new technology to enhance your current business model Take a transformational approach  Reconfigure your business and value propositions with the technology to reconfigure and reinvent your business