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Building a Brand that Sells
 

Building a Brand that Sells

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A video that shows entrepreneurs how they can built their brand and sell their products and services more effectively using various marketing and PR techniques presented by Kate Koziol from K Squared ...

A video that shows entrepreneurs how they can built their brand and sell their products and services more effectively using various marketing and PR techniques presented by Kate Koziol from K Squared Communications and Hunter Byington.

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  • Multi-tasking is a myth. Let the guilt go. Work smarter, not harder.
  • Fastest groowing demographic on FB is women 50+ You tube social media revolution
  • Fastest groowing demographic on FB is women 50+ You tube social media revolution
  • Fastest groowing demographic on FB is women 50+ You tube social media revolution

Building a Brand that Sells Building a Brand that Sells Presentation Transcript

  • Building a Brand that SellsFrom Social Media to Closing the Sale!Hunter ByingtonK Squared Communications®, Inc.ww.ksqrd.comKate Koziol
  • K Squared Communications®, Inc.www.ksqrd.comTake out a Business Card• Should we talk? Yes/No?• Should you talk about us – tweet #BrandthatSellsW. Hunter ByingtonCloser Consulting630 357 6584Hunter@closerconsulting.com@hunterbyingtonKate KoziolK Squared Communications773 774 7847kkoziol@ksqrd.com@katekoziol
  • K Squared Communications®, Inc.www.ksqrd.com
  • K Squared Communications®, Inc.www.ksqrd.comStudy: 78% Of SalespeopleUsing Social Media OutsellTheir PeersMay 19, 2013
  • K Squared Communications®, Inc.www.ksqrd.com• What is the best and most cost effective massemail product out there as of now?• How do we do it?• Of the videographers not working with aphotographer how much as your business fallenoff in the last 6 years?• Best way to move up in Google rankings• How do I make Facebook work for my businesswithout having to see 300 peoples bff?Survey Says: Your Questions
  • K Squared Communications®, Inc.www.ksqrd.comSurvey Says:
  • K Squared Communications®, Inc.www.ksqrd.comSurvey Says: Outreach Tactics• 44% have a corporate Facebook page• 89% have a personal Facebook page• 0% have Facebook event pages• 75% use online advertising• 50% advertise in magazines
  • K Squared Communications®, Inc.www.ksqrd.comSurvey Says: Other Promotion Tactics• Partnering with complementary businesses• Networking• Pro bono videos – some for facilities and eventplanners• Video movie reviews, with backlinks to website• Flyers, brochures
  • K Squared Communications®, Inc.www.ksqrd.comEvery PictureEvery VideoEvery post, tweet,or mention,TellsaStory
  • K Squared Communications®, Inc.www.ksqrd.comEvery PictureEvery VideoEvery post, tweet,or mention,TellsaStory
  • K Squared Communications®, Inc.www.ksqrd.comWhat’s your story?
  • K Squared Communications®, Inc.www.ksqrd.com• Checklist?? Of what they are doing?• Ask hunter for details or cut
  • K Squared Communications®, Inc.www.ksqrd.comPR, editorial
  • K Squared Communications®, Inc.www.ksqrd.comUse your Story to Generate Interest• Use interest to generate sales• Social media works for:▫ Networking▫ Prospecting▫ Research▫ Referral Building▫ Closing
  • K Squared Communications®, Inc.www.ksqrd.comWhere do you get your sales leads?• Friend Recommendations• Corporate Facebook Page• Promotion▫ Creativity▫ Not just Twitter▫ Determining Audience• Improve your Google ranking
  • K Squared Communications®, Inc.www.ksqrd.comSurvey Says:• 100% Have a website• 50% Website does not generate leads
  • K Squared Communications®, Inc.www.ksqrd.comSources for Leads• Personal Referral 70-80%• Social Media Referral 60- 70%• Website Referral 50% of websites don’t deliver leadsConversion %
  • K Squared Communications®, Inc.www.ksqrd.com
  • K Squared Communications®, Inc.www.ksqrd.com
  • K Squared Communications®, Inc.www.ksqrd.comOne Night Stand vs. Proposal
  • K Squared Communications®, Inc.www.ksqrd.comGoin’ a’ Courting• What are your top fivequestions you ask yourprospects?
  • K Squared Communications®, Inc.www.ksqrd.comHow Do You Make Them Want You?• Courting = Bonding• Ask Probing Questions• Identify Emotional Hot Buttons• Create the Value through Questions▫ Plan the wedding = Make a Commitment
  • K Squared Communications®, Inc.www.ksqrd.comHow Do you Propose?• Value – Its not about you – itsabout them – What is thevalue to them?• Propose In-person – notthrough e-mail• Getting to a “No”
  • K Squared Communications®, Inc.www.ksqrd.comQualify to Sell• Investment Range• How do they make a decision to use video• Role of the Family
  • K Squared Communications®, Inc.www.ksqrd.comWhy they never called back• Didn’t Connect Personally• Didn’t Ask Enough Questions• Didn’t Ask Closing Questions• Couldn’t See Themselves inYour Solution
  • K Squared Communications®, Inc.www.ksqrd.comPut aRing on It!• Rapport• Bonding• Value• Solution
  • K Squared Communications®, Inc.www.ksqrd.com
  • K Squared Communications®, Inc.www.ksqrd.comSocial Media After the Sale• Build a relationship that is more than the day ofthe shoot• Use social media to broadcast it and createconversation• Facebook, You Tube, Pinterest• Connect, Collaborate, Connect again
  • K Squared Communications®, Inc.www.ksqrd.comYour Sales & Media Coaches:• Kate Koziol• K SquaredCommunications• kkoziol@ksqrd.com• 773 774 7847• @katekoziol• W. Hunter Byington• Closer Consulting• hunter@closerconsulting.com• 630 357-6584• @hunterbyingtonhttp://ksqrd.com/blog/building-a-brand-that-sells-presentation/
  • K Squared Communications®, Inc.www.ksqrd.com
  • K Squared Communications®, Inc.www.ksqrd.comValue of Paid/Owned/Earned Media