Look like a million

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  • 1. Look like a Millionwithout Spending a Million Presented by: Kate Koziol K Squared K Squared Communications®, Inc. www.ksqrd.com
  • 2. K Squared Communications®, Inc. www.ksqrd.com
  • 3. K Squared Communications®, Inc. www.ksqrd.com
  • 4. Ask the Right Questions• Who do you want to reach?• Where do they live? Work?• What do they read?• What is your competition doing?• What do you want to say?• How are you going to reach them? K Squared Communications®, Inc. www.ksqrd.com
  • 5. Target Marketing• Know your strengths• Beware of mass mailings• Finding your markets K Squared Communications®, Inc. www.ksqrd.com
  • 6. Target the Right Groups• One Example: High-Stress Professions 1. Nurse 2. Teacher 3. Homemaker 4. Waiter/Waitress 5. Doctor 6. Police Officer K Squared Communications®, Inc. www.ksqrd.com
  • 7. Marketing Tactics• Online and Offline Collateral• Unique Identity and Brand• Presentations or Classes• Trade Shows• Advertising• Direct Mail K Squared Communications®, Inc. www.ksqrd.com
  • 8. K Squared Communications®, Inc. www.ksqrd.com
  • 9. Marketing Tactics• Newspapers and Magazines – How do you get in the papers? – What do you say when they call?• Author Articles• Event Management• Networking K Squared Communications®, Inc. www.ksqrd.com
  • 10. Relationship Marketing• Co-Op Opportunities• Find quality businesses and institutions• Be creative in your thinking• Cross-market to partner databases• Investigate and approach the best candidates K Squared Communications®, Inc. www.ksqrd.com
  • 11. Client Development• Identify your best customers• Ask them to advocate for you• Listen to them about what they love• Build on your strengths K Squared Communications®, Inc. www.ksqrd.com
  • 12. Client Referrals• References• Referrals – Ask people who trust you – Ask when it is natural to ask – Ask for an action, not a contact – FOLLOW UP! K Squared Communications®, Inc. www.ksqrd.com
  • 13. Tools for Success• Business Management Tools• Expert Advice• Consistency K Squared Communications®, Inc. www.ksqrd.com
  • 14. Marketing Game Plan• Find Your Market• Build Your Brand• Promotion Tools and Tactics• Grow Your Clients• Reap the Rewards! K Squared Communications®, Inc. www.ksqrd.com
  • 15. Your Marketing Magic will Drive Profits K Squared Communications®, Inc. www.ksqrd.com
  • 16. Questions? Kate Koziol 773 774 7847kkoziol@ksqrd.com K Squared Communications®, Inc. www.ksqrd.com