Internet and Mobile World 2013

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The future sounds bright, full of social media and creative :-)

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Internet and Mobile World 2013

  1. 1. #IMWorldEvent
  2. 2. Word of the DAY? First day
  3. 3. INNOVATION
  4. 4. The future of SEOThe future of SEO is about INNOVATION
  5. 5. The SEO process SEO OffPage SEO OnPage SEOKeywords research Competitive Analysis
  6. 6. The future of RETAIL is about INNOVATION
  7. 7. …and SMARTNESS
  8. 8. Future Retail is DIGITAL and full of SOCIAL MEDIA
  9. 9. How BRANDS should catch and keep DIGITAL SHOPPER?
  10. 10. by offering a DIFFERENT and ENGAGING shopping experience.
  11. 11. …but…HOW?
  12. 12. give clients an ONLINE PERSPECTIVE on what is in store.
  13. 13. QR Codes as a CODE ON PRODUCTS as a DISCOUNT as an COMPETITIVE ADVANTAGE •online information about products •online reviews from other customers •play music online that is relevant for the product
  14. 14. The future of CONSUMER ENGAGEMENT is about INNOVATION
  15. 15. on an EMOTIONAL LEVEL 
  16. 16. Create HUMAN VALUE ONLINE to rise sales.
  17. 17. TAKE ACTION Create stories that drives people to
  18. 18. People don’t buy what YOU DO, people buy what YOU’RE SAYING Warren Knight #IMWorldEvent
  19. 19. Being BETTER is nothing. Being DIFFERENT is everything.
  20. 20. Why? better is always good… OR NOT?
  21. 21. Life is not perfect, so perhaps in a perfect world, better product would always win. But in our world, being better it doesn’t mean anything. Life is not perfect, so perhaps in a perfect world, better product would always win. But in our world, being better it doesn’t mean anything.
  22. 22. Engage people on an EMOTIONAL LEVEL because…
  23. 23. this might be a great opportunity for your brand to become A FIRST-MINDER.
  24. 24. Consumers think categories, but they usually express their category choice in terms of brands.
  25. 25. so…
  26. 26. Think different, without boudaries, and become the visible brand face of your category.
  27. 27. First brand that creates human value online and gets into consumer’s mind is almost always THE WINNER.
  28. 28. Madalina Balaban Social Media Executive for We>BuzzCorp www.facebook.com/balan.madalina.16 www.twitter.com/guide2dream

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