Structured Content - The Future of the Web

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Do you have a website? Do you want to have it appear on many devices, publish the content on social media channels, and be available for other websites to use? Do you want to make it easy to do all that? Then you need to join Balance Interactive's Web Development and Content & Usability Directors to gain a better understanding of structured content.

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Structured Content - The Future of the Web

  1. 1. Structured Content The Future of the Web October 24, 2012 Carrie Hane Dennison @carriehd Krystee Dryer @krysgeekwww.balanceinteractive.com
  2. 2. What is Structured Content? Structured content refers to information or content that has been broken down and classified using metadata. - Wikipedia Chunks of content (or fields) that can be used in multiple places by multiple devices on multiple platforms and displayed in multiple ways. No more blobs.www.balanceinteractive.com
  3. 3. Benefits of Structured Content • Create once publish everywhere (COPE) • Layout & Formatting • Responsive Design/Device Agnostic Display • Distribution across properties • External Consumption and Publishing (RSS feeds, APIs)www.balanceinteractive.com
  4. 4. Making Content Adaptive » Think differently • No more web pages • How content will be entered • How content will be displayed » Start with how/where/what will be displayedwww.balanceinteractive.com
  5. 5. What to Look For in a CMS • Can content be broken up into fields? • What types of fields are available? • How can content be displayed dynamically? • What are your development resources? • Can it categorize content with metadata? • How does the system relate content? • Does it output clean HTML?www.balanceinteractive.com
  6. 6. Case Study - COPEwww.balanceinteractive.com
  7. 7. Case Study – Responsive / Device Agnosticwww.balanceinteractive.com
  8. 8. Case Study – Distributions Across Platformswww.balanceinteractive.com
  9. 9. Case Study – Layout / Formatting Styling and formatting on design elements can change based on a selected field Content fields can be used to output HTML that stylesheets can theme appropriately.www.balanceinteractive.com
  10. 10. Questions? Carrie Hane Dennison @carriehd carrie.dennison@balanceinteractive.com Krystee Dryer @krysgeek krystee.dryer@balanceinteractive.com www.balanceinteractive.comwww.balanceinteractive.com

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