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Structured Content: The Future of the Web

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Balance Interactive
Balance Interactive

The document discusses structured content and its benefits for publishing content across multiple platforms. Structured content involves breaking down content into individual fields that can be displayed and formatted differently depending on device or context. This allows content to be created once and published everywhere, and helps enable responsive design, distribution across properties, and external consumption through APIs and feeds. The document also provides examples of how structured content allows content to be adapted based on display properties and gives recommendations for evaluating content management systems.

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Structured Content The Future of the Web October 24, 2012 Carrie Hane Dennison @carriehd Krystee Dryer @krysgeek www.balanceinteractive.com
What is Structured Content? Structured content refers to information or content that has been broken down and classified using metadata. - Wikipedia Chunks of content (or fields) that can be used in multiple places by multiple devices on multiple platforms and displayed in multiple ways. No more blobs. www.balanceinteractive.com
Benefits of Structured Content • Create once publish everywhere (COPE) • Layout & Formatting • Responsive Design/Device Agnostic Display • Distribution across properties • External Consumption and Publishing (RSS feeds, APIs) www.balanceinteractive.com
Making Content Adaptive » Think differently • No more web pages • How content will be entered • How content will be displayed » Start with how/where/what will be displayed www.balanceinteractive.com
What to Look For in a CMS • Can content be broken up into fields? • What types of fields are available? • How can content be displayed dynamically? • What are your development resources? • Can it categorize content with metadata? • How does the system relate content? • Does it output clean HTML? www.balanceinteractive.com
Case Study - COPE www.balanceinteractive.com
Case Study – Responsive / Device Agnostic www.balanceinteractive.com
Case Study – Distributions Across Platforms www.balanceinteractive.com
Case Study – Layout / Formatting Styling and formatting on design elements can change based on a selected field Content fields can be used to output HTML that stylesheets can theme appropriately. www.balanceinteractive.com
Questions? Carrie Hane Dennison @carriehd carrie.dennison@balanceinteractive.com Krystee Dryer @krysgeek krystee.dryer@balanceinteractive.com www.balanceinteractive.com www.balanceinteractive.com

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Structured Content: The Future of the Web

  • 1. Structured Content The Future of the Web October 24, 2012 Carrie Hane Dennison @carriehd Krystee Dryer @krysgeek www.balanceinteractive.com
  • 2. What is Structured Content? Structured content refers to information or content that has been broken down and classified using metadata. - Wikipedia Chunks of content (or fields) that can be used in multiple places by multiple devices on multiple platforms and displayed in multiple ways. No more blobs. www.balanceinteractive.com
  • 3. Benefits of Structured Content • Create once publish everywhere (COPE) • Layout & Formatting • Responsive Design/Device Agnostic Display • Distribution across properties • External Consumption and Publishing (RSS feeds, APIs) www.balanceinteractive.com
  • 4. Making Content Adaptive » Think differently • No more web pages • How content will be entered • How content will be displayed » Start with how/where/what will be displayed www.balanceinteractive.com
  • 5. What to Look For in a CMS • Can content be broken up into fields? • What types of fields are available? • How can content be displayed dynamically? • What are your development resources? • Can it categorize content with metadata? • How does the system relate content? • Does it output clean HTML? www.balanceinteractive.com
  • 6. Case Study - COPE www.balanceinteractive.com
  • 7. Case Study – Responsive / Device Agnostic www.balanceinteractive.com
  • 8. Case Study – Distributions Across Platforms www.balanceinteractive.com
  • 9. Case Study – Layout / Formatting Styling and formatting on design elements can change based on a selected field Content fields can be used to output HTML that stylesheets can theme appropriately. www.balanceinteractive.com
  • 10. Questions? Carrie Hane Dennison @carriehd carrie.dennison@balanceinteractive.com Krystee Dryer @krysgeek krystee.dryer@balanceinteractive.com www.balanceinteractive.com www.balanceinteractive.com