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Becky Gessler, Bloom
I'm a founder of Bloom, and we are a premium coffee service for offices in the Bay Area. Our company is made up of 3 user experience designers who have gone from designing experiences on the screen to designing experiences in and surrounding your cup of coffee. I want to share how we are using lean UX and Balanced Teams methodologies to build our very traditional, real-world service business. We would also like to talk with anyone who is in a similar position or has suggestions about how to bring the Balanced Teams ideas to life in a (mostly) non-technical small business environment.