Linking	
  UX	
  Ideas	
  for	
  an	
  	
  
Aha	
  Moment	
  from	
  Non-­‐Empathizers	
  	
  
Chris	
  Nodder	
  
@UXgrum...
Borat	
  promo?onal	
  material	
  
Wikimedia	
  
Empathizing-­‐systemizing	
  theory	
  
Female

Male

Scientists
Engineers Autism

Systemizing Quotient (SQ)

Empathizing ...
Systemizers	
  

Empathizers	
  

•  Want	
  to	
  analyze,	
  explore,	
  
construct	
  systems	
  
•  Intui?vely	
  figur...
Systemize	
  empathe?c	
  moments	
  
•  Observa?on	
  techniques:	
  don’t	
  interpret,	
  just	
  record	
  
•  Assembl...
✔	
  
M

T

W

T

F

S

S

✗ ✗ ✗ ✗ ✗

Get	
  from	
  user	
  observa?on	
  to	
  itera?on	
  plan	
  in	
  one	
  week	
  
Every time you talk =
one less piece of data
Low-fi data collection
helps you concentrate
General	
  user	
  
informa?on	
  

User’s	
  
domain	
  
exper?se	
  

User	
  Experience	
  organized	
  chronologically...
User	
  
Ac?vity	
  
User	
  Task	
  

User	
  Task	
  
User	
  
Goal	
  

Quote	
  

Pain	
  
point	
  

User	
  
ac?on	
...
This information comes
from your site visit data.

Persona Name
Attributes

Goals

Persona •  ///
/// /// // Name /// //
/...
Ideate to get past your
preconceptions
Local maximum isn’t
best place to be
Once
U

A Ti

pon 	

 User 	


me…	


sks	

Ta

al	

Go
healthy
“The length of athe leaststory is
determined by
number
of steps absolutely essential to
secure the hero’s objectiv...
Recruiting Criteria

Tasks

Success metrics

Interface
Public	
  
Release	
  

Itera?on	
  

Incremental	
  
Delivery	
  

Daily	
  Story	
  
Dev’t	
  Cycles	
  

Incremental	
 ...
User	
  
Ac?vity	
  

User	
  
Ac?vity	
  

User	
  
Ac?vity	
  

Epic	
  

Epic	
  

Epic	
  

Epic	
  

Story	
  

Story...
User	
  
Ac?vity	
  

User	
  
Ac?vity	
  

Epic	
  

Epic	
  

Story	
  

User	
  
Ac?vity	
  

Epic	
  

Epic	
  

Story...
chris@nodder.com	
  
@uxgrump	
  
ques?onablemethods.com	
  

Taming evil interfaces
Creating heavenly experiences
Linking UX Ideas for an Aha Moment from Non-Empathizers
Linking UX Ideas for an Aha Moment from Non-Empathizers
Linking UX Ideas for an Aha Moment from Non-Empathizers
Linking UX Ideas for an Aha Moment from Non-Empathizers
Linking UX Ideas for an Aha Moment from Non-Empathizers
Linking UX Ideas for an Aha Moment from Non-Empathizers
Linking UX Ideas for an Aha Moment from Non-Empathizers
Linking UX Ideas for an Aha Moment from Non-Empathizers
Linking UX Ideas for an Aha Moment from Non-Empathizers
Linking UX Ideas for an Aha Moment from Non-Empathizers
Linking UX Ideas for an Aha Moment from Non-Empathizers
Linking UX Ideas for an Aha Moment from Non-Empathizers
Upcoming SlideShare
Loading in...5
×

Linking UX Ideas for an Aha Moment from Non-Empathizers

1,248

Published on

Chris Nodder, Chris Nodder Consulting

I will describe a specific set of tools I've been using in a particular order that really helps all the members of a project (makers, monetizers and managers) understand user needs and build for those needs. None of the methods I use are new, but by focusing on the idea of empathizers and systemizers I ensure that there is sufficient continuity between the activities we perform that non-empathizers can still understand that they are not the user, and agree on a sensible user-centric way forward. This stops arguments and focuses everyone on the team towards customer based solutions.

There is always a paper trail back to observed user data. There is always enough information pinned to the wall that people can point and say "see, this is why we're doing what we are doing". There is always enough verification built in to the process that we know whether we're on track before we invest in code. I'll describe the concept of systemizers and empathizers, share the set of tools I use and show the flow of information between each tool.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,248
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Linking UX Ideas for an Aha Moment from Non-Empathizers

  1. 1. Linking  UX  Ideas  for  an     Aha  Moment  from  Non-­‐Empathizers     Chris  Nodder   @UXgrump  
  2. 2. Borat  promo?onal  material  
  3. 3. Wikimedia  
  4. 4. Empathizing-­‐systemizing  theory   Female Male Scientists Engineers Autism Systemizing Quotient (SQ) Empathizing Quotient (EQ) Simon Baron-Cohen (2003) “The Essential Difference” NY: Basic Books William Hudson “Reduced empathizing skills increase challenges for user-centered design” (CHI '09) Want to know where you stand? http://personality-testing.info/tests/EQSQ.php
  5. 5. Systemizers   Empathizers   •  Want  to  analyze,  explore,   construct  systems   •  Intui?vely  figure  out  how  things   work,  underlying  rules   •  Less  interested  in  chaJng.  Less   sociable   •  Want  to  iden?fy  another  person's   emo?ons  and  thoughts   •  Intui?vely  figure  out  how  people  are   feelingRelaxed  about  details   •  Develop  language  rapidly.  Sociable   and  communica?ve  
  6. 6. Systemize  empathe?c  moments   •  Observa?on  techniques:  don’t  interpret,  just  record   •  Assemble  data  in  a  way  that  encourages    explora?on   of  underlying  themes   •  Create  user  descrip?ons  from  user  data,  not  opinion   •  Tie  design  input  to  user  pain  points   •  Verify  design  with  tests   •  Create  1-­‐1  mapping  from  design  to  implementa?on   plan   •  Pair  systemizers  with  empathizers    
  7. 7. ✔  
  8. 8. M T W T F S S ✗ ✗ ✗ ✗ ✗ Get  from  user  observa?on  to  itera?on  plan  in  one  week  
  9. 9. Every time you talk = one less piece of data Low-fi data collection helps you concentrate
  10. 10. General  user   informa?on   User’s   domain   exper?se   User  Experience  organized  chronologically   User   Ac?vity   User  ac(vi(es  help  to  organize  related  tasks.  An   ac?vity  called  “managing  email”  might  organize   tasks  like  reading  and  responding  to  messages.     User  tasks  are  the  ac?ons  users  take  to   help  them  reach  their  goal.  Different   users  may  use  different  approaches  to   accomplish  a  task.   User’s   compu?ng   skills   User  Task   User’s  aJtude   towards   problem   User  Goal   Quote   User  Goal   Quote   2nd  User’s   domain   exper?se   Pain   point   User   ac?on   Pain   point   User   ac?on   ?on   Ques ?on   Ques ?on   Ques ?on   Ques User  Task   Design   Idea   Design   Idea   Design   Idea   ?on   Ques Evidence  refers  to  all  the  informa?on  we   collect,  such  as:   •  Ac(ons:  what  people  do   •  Frustra(ons  and  pain  points   •  Delight  the  par?cipant  experienced   •  Mo(va(ons  and  goals   •  Informa(on:  where,  when,  how?   •  Collaborators:  who  did  they  work  with,  talk   to,  email?   Use  direct  user  quotes  wherever  possible  to   communicate  evidence.  
  11. 11. User   Ac?vity   User  Task   User  Task   User   Goal   Quote   Pain   point   User   ac?on   ?on   Ques ?on   Ques ?on   Ques Design   Idea   Design   Idea   User   Goal   Quote   User   Pain   ac?on   point   Design   Idea   ?on   Ques Pain points = opportunities to delight customers
  12. 12. This information comes from your site visit data. Persona Name Attributes Goals Persona •  /// /// /// // Name /// // //// /// Attributes//// /// Goals / •  / // //// // /// •  /// /// // /// /// // •  /// // •  //// /// •  ////•  /// / // /////// /// / / // / •  Concerns •  // //// // Quotes •  /// /// // •  /// /// // ////•  /// / /// •  // / // /// “/// //” •  •  / /// ///Concerns“//// /// Quotes / •  /” •  / // ////•  //// /// // •  “/// /// //” •  //// /// •  / /// /// / / •  “//// /// /” •  / // //// / •  //// /// / •  •  •  • 
  13. 13. Ideate to get past your preconceptions Local maximum isn’t best place to be
  14. 14. Once U A Ti pon User me… sks Ta al Go
  15. 15. healthy “The length of athe leaststory is determined by number of steps absolutely essential to secure the hero’s objective. ” David Mamet “On Directing Film”   ✔
  16. 16. Recruiting Criteria Tasks Success metrics Interface
  17. 17. Public   Release   Itera?on   Incremental   Delivery   Daily  Story   Dev’t  Cycles   Incremental   Delivery   Incremental   Delivery   Product   Delivery   $$  
  18. 18. User   Ac?vity   User   Ac?vity   User   Ac?vity   Epic   Epic   Epic   Epic   Story   Story   Story   Story   Story   Story   Story   Story   Story   Story   Story   Story   Concept   What  do  users   need?   Process   How  do  we  enable   it?   User   Ac?vity   Epic   User   Ac?vity   Epic   Story   User   Ac?vity   Epic   Epic   Story   Story   Story   Story   Story   Story   lem   Prob   ome Outc ric)   (met Story   Execu?on   What  capabili(es   must  we  build?   Story   Hat-­‐?p  to  Jeff  Paeon  (www.agileproductdesign.com),  an  avid  promoter  of  user  story  maps.   Story   Story   lem   Prob   ome Outc ric)   (met Story   lem   Prob me   utco c)   O ri (met
  19. 19. User   Ac?vity   User   Ac?vity   Epic   Epic   Story   User   Ac?vity   Epic   Epic   Story   Story   Story   Story   User   Ac?vity   User   Ac?vity   Story   Epic   Story   Story   Story   Epic   User   Ac?vity   Epic   Epic   Story   Story   Story   Story   Story   Story   Story   Story   Story   Hat-­‐?p  to  Carissa  Demetris  (ProQuest  LLC)  for  the  cupcake  analogy.   .   Story   Story   Story  
  20. 20. chris@nodder.com   @uxgrump   ques?onablemethods.com   Taming evil interfaces Creating heavenly experiences

×