Guerilla marketing is an unconventional marketing technique that achieves maximum results with minimal resources. It started in the 1970s as advertisers found traditional advertising less effective. Jay Conrad's 1984 book on guerilla marketing techniques discussed how to subtly market to consumers. Guerilla marketing works because it is creative and gets attention by making consumers think differently. It has also been used for social causes to raise awareness of controversial issues.

1. Guerilla Marketing

2. What is Guerilla Marketing?
• Guerilla marketing is unconventional
marketing techniques for achieving
maximum results from minimal resources or
budgets
• Fairly new
• Cool
• Fun

3. The History of Guerilla Marketing
• Started showing up in the 1970’s
• Advertisers noticed that their advertising was
getting less effective
• In 1984 Jay Conrad’s book “Guerilla
Marketing” spoke about the secrets of subtle
marketing.

4. Why Guerilla Marketing?
• The attraction of guerilla
marketing is that it’s not
educational or preachy.
• The more creative the
campaign is, the more attention
it gets.
• Guerilla marketing was made
to make consumers think
outside the box.

5. Some Examples

8. Guerilla Marketing For Social Causes
• This type of guerilla marketing is not to
attract customers to companies but simply to
raise awareness for controversial issues.
• The most infamous guerilla marketing for
social causes is done to try to get people to
see what tobacco use does to them.

9. Guerilla Marketing For Social Causes Example

11. Here is a video
example for Guerilla
Marketing