Building your Digital Identity
Professor Bala Iyer
Twitter: @BalaIyer
September 2014
1
Everything is going digital
• Images
• Documents
• Conversations
• Music
• Movies
• Money
• Digital Reputation is
the new ...
Educational Model
• Know
– Knowledge
• Do
– Skills
• Be (who you are)
– Identity
– Character
– Principles
3
Rethinking the...
Online is more real than we think
4
Source: William Staney blog
Professional Identity
• A professional calling is as much about the BE as it is
about the KNOW and the DO. The BE componen...
Opportunities
• Without “doing” skills, “knowing” is of little
value, but “doing” skills will be ineffective and
direction...
Digital Identity
• Real world vs. online
• Need to dedicate time based on goals,
industry and point in career
• Should be ...
8
Networks, Professional networks
LinkedIn, Branchout
Blogs, communities, MOOCs Talent markets, TopCoder
Online Identity
How do we build our identity?
• Self-awareness allows individuals to have a sense of
who they are in relation to society a...
Building blocks
• Presence
• Connections
• Reputation
• Communities
• Conversations
• Sharing
• Identity – the extent to w...
Me Inc.
• LinkedIn
• Twitter
• Blogspot
• Slideshare
• YouTube
• Quora
• Facebook
• Stack Overflow
• Smarterer
• LearningJ...
Connections are the new wealth,
isolation is the new poverty.
12
Networks impact how we:
• Get information (prisms and lenses) – filter bubble?
"Today, we need to listen more carefully. I...
How do we learn?
• Traditional Education
• Online models
• Communities
• Twitter filter
– Blogs
– articles
14
OpenSource & Online Models
15
Earn Credentials
16
Specialization: Online Communities
17
This is Your Certification
18
19
20
21
22
Reputation
• The beliefs or opinions that are generally held
about someone or something.
• Information used to make a valu...
The future is already here — it's just not very
evenly distributed
[William Gibson]
24
Reputation Economy
• Refers to the way in which a person’s or
product’s standing is shaped by a collective of
end-users ma...
Why do we need it?
• Facilitates market transactions
• Lowers transaction risk
• Builds social capital
• Sustains communit...
New currency
• Content views
• Number of followers
• Likes. Diggs
• Reach of social network
• Subscribers
• @RT
• Authorit...
Build Influence
28
Strategy for Connections
• Klout
• Identified
• Kred
• Touchgraph
• InMaps
• Grader
• Empire Avenue
29
30
31
32
33
34
35
36
The Social Stock Market
37
38
Wield Influence
39
Positioning: Dharmesh Shah
40
Influence
Property Impact
Twitter 220K followers
OnStartups blog 39.000+ subscribers
OnStartups LinkedIn 393, 209+
OnStart...
Build a Resume Portal
42
Positioning: Sameer Patel
43
44
45
46
This is Your Reference Letter
47
Resume of today
48
Background Check
49
50
Activities
• Listen, share, participate and learn
• Articulate POV using blogs
• Complete LinkedIn profile
• Create Multi-...
What should you do?
• REFLECT/Set goals
• Identify role models
• Develop competencies
• Measure progress
• Share best prac...
Thank You
Dr. Bala Iyer
Professor
Babson College
biyer@babson.edu
Twitter: balaiyer
LinkedIn.com/in/BalarIyer
Facebook.com...
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Professional digital strategy June 2012

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Professional digital strategy June 2012

  1. 1. Building your Digital Identity Professor Bala Iyer Twitter: @BalaIyer September 2014 1
  2. 2. Everything is going digital • Images • Documents • Conversations • Music • Movies • Money • Digital Reputation is the new currency • Identity 2 Power to the edge Power Shift from Institution to Individual
  3. 3. Educational Model • Know – Knowledge • Do – Skills • Be (who you are) – Identity – Character – Principles 3 Rethinking the MBA: Business Education at a Crossroads (2008), HBS Book, by Srikant Datar and David Garvin and Patrick Cullen
  4. 4. Online is more real than we think 4 Source: William Staney blog
  5. 5. Professional Identity • A professional calling is as much about the BE as it is about the KNOW and the DO. The BE component is largely what distinguishes a professional from others who simply leverage and act upon technical knowledge. . . Institutions charged with educating and developing leaders need to get to the roots of professional identity, specifically the BE component. Because developing a strong professional identity goes to the very heart of developing leaders of character for society.” • Developing Leaders of Character: Lessons from West Point (Khurana & Snook) in Leadership and Governance from the Inside Out (Gandossy & Sonnenfeld, 2004). 5
  6. 6. Opportunities • Without “doing” skills, “knowing” is of little value, but “doing” skills will be ineffective and direction-less without the self awareness and reflection on values and beliefs that come from developing “being.” 6
  7. 7. Digital Identity • Real world vs. online • Need to dedicate time based on goals, industry and point in career • Should be an accurate representation 7
  8. 8. 8 Networks, Professional networks LinkedIn, Branchout Blogs, communities, MOOCs Talent markets, TopCoder Online Identity
  9. 9. How do we build our identity? • Self-awareness allows individuals to have a sense of who they are in relation to society and culture. • By reflexively adjusting one’s perception of self in reaction to society, people construct their individual identity. • When people interact with others, they convey aspects of themselves through a set of signals that others must learn to read and evaluate. […] the negotiation between self-presentation and external evaluation can be viewed as a performance, which helps construct an individual’s social identity. 9 Source: Leafar, I edit therefore I am
  10. 10. Building blocks • Presence • Connections • Reputation • Communities • Conversations • Sharing • Identity – the extent to which others can identify you as a professional online 10 Trust • Verified identity • Shared social network • Shared communities • Shared interests
  11. 11. Me Inc. • LinkedIn • Twitter • Blogspot • Slideshare • YouTube • Quora • Facebook • Stack Overflow • Smarterer • LearningJar • Google Profile 11
  12. 12. Connections are the new wealth, isolation is the new poverty. 12
  13. 13. Networks impact how we: • Get information (prisms and lenses) – filter bubble? "Today, we need to listen more carefully. I read what people say on Twitter, my friends on Path, in addition to formal media. I look for patterns, and then I post questions back to my network." --Padmasree Warrior, chief strategy and technology officer at 67,000-employee Cisco Systems • Find opportunities • Find and match resources • Organize/source work • Sell ideas and Influence people • Mentor people 13
  14. 14. How do we learn? • Traditional Education • Online models • Communities • Twitter filter – Blogs – articles 14
  15. 15. OpenSource & Online Models 15
  16. 16. Earn Credentials 16
  17. 17. Specialization: Online Communities 17
  18. 18. This is Your Certification 18
  19. 19. 19
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. Reputation • The beliefs or opinions that are generally held about someone or something. • Information used to make a value judgment about an object or person. • It is based on the summary of one’s past actions defined within the context of a specific community 23 Net Social Capital = Traditional Social Network + Online Social Network [Randy Farmer]
  24. 24. The future is already here — it's just not very evenly distributed [William Gibson] 24
  25. 25. Reputation Economy • Refers to the way in which a person’s or product’s standing is shaped by a collective of end-users making their individual assessment based on our judgment, knowledge and behavior.. 25
  26. 26. Why do we need it? • Facilitates market transactions • Lowers transaction risk • Builds social capital • Sustains communities • Creates new business opportunities 26
  27. 27. New currency • Content views • Number of followers • Likes. Diggs • Reach of social network • Subscribers • @RT • Authority in communities 27
  28. 28. Build Influence 28
  29. 29. Strategy for Connections • Klout • Identified • Kred • Touchgraph • InMaps • Grader • Empire Avenue 29
  30. 30. 30
  31. 31. 31
  32. 32. 32
  33. 33. 33
  34. 34. 34
  35. 35. 35
  36. 36. 36 The Social Stock Market
  37. 37. 37
  38. 38. 38
  39. 39. Wield Influence 39
  40. 40. Positioning: Dharmesh Shah 40
  41. 41. Influence Property Impact Twitter 220K followers OnStartups blog 39.000+ subscribers OnStartups LinkedIn 393, 209+ OnStartups Answers 13,825+ users, 27,000+answers Klout 72+ 41
  42. 42. Build a Resume Portal 42
  43. 43. Positioning: Sameer Patel 43
  44. 44. 44
  45. 45. 45
  46. 46. 46
  47. 47. This is Your Reference Letter 47
  48. 48. Resume of today 48
  49. 49. Background Check 49
  50. 50. 50
  51. 51. Activities • Listen, share, participate and learn • Articulate POV using blogs • Complete LinkedIn profile • Create Multi-media content • Generate activity streams using Twitter • Participate in communities • Monitor conversations • Earn credentials • Build a following/reputation 51
  52. 52. What should you do? • REFLECT/Set goals • Identify role models • Develop competencies • Measure progress • Share best practices • Learn from thought leaders • Join the conversation 52
  53. 53. Thank You Dr. Bala Iyer Professor Babson College biyer@babson.edu Twitter: balaiyer LinkedIn.com/in/BalarIyer Facebook.com/BalarIyer www.Balaiyer.com

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