Professional digital strategy June 2012Presentation Transcript
Building your Digital Identity
Professor Bala Iyer
• Be (who you are)
Rethinking the MBA: Business Education at a
Crossroads (2008), HBS Book, by Srikant Datar
and David Garvin and Patrick Cullen
• A professional calling is as much about the BE as it is
about the KNOW and the DO. The BE component is
largely what distinguishes a professional from others
who simply leverage and act upon technical
knowledge. . . Institutions charged with educating and
developing leaders need to get to the roots of
professional identity, specifically the BE component.
Because developing a strong professional identity goes
to the very heart of developing leaders of character for
• Developing Leaders of Character: Lessons from West
Point (Khurana & Snook) in Leadership and Governance
from the Inside Out (Gandossy & Sonnenfeld, 2004).
• Without “doing” skills, “knowing” is of little
value, but “doing” skills will be ineffective and
direction-less without the self awareness and
reflection on values and beliefs that come
from developing “being.”
• Real world vs. online
• Need to dedicate time based on goals,
industry and point in career
• Should be an accurate representation
How do we build our identity?
• Self-awareness allows individuals to have a sense of
who they are in relation to society and culture.
• By reflexively adjusting one’s perception of self in
reaction to society, people construct their individual
• When people interact with others, they convey aspects
of themselves through a set of signals that others must
learn to read and evaluate. […] the negotiation
between self-presentation and external evaluation can
be viewed as a performance, which helps construct an
individual’s social identity.
Source: Leafar, I edit therefore I am
Connections are the new wealth,
isolation is the new poverty.
Networks impact how we:
• Get information (prisms and lenses) – filter bubble?
"Today, we need to listen more carefully. I read what people
say on Twitter, my friends on Path, in addition to formal
media. I look for patterns, and then I post questions back to
my network." --Padmasree Warrior, chief strategy and
technology officer at 67,000-employee Cisco Systems
• Find opportunities
• Find and match resources
• Organize/source work
• Sell ideas and Influence people
• Mentor people
Need to focus on:
– How we learn-- au·to·di·dact (noun): a self-taught
Creating a resume portal
How do we learn?
OpenSource & Online Models
Specialization: Online Communities
This is Your Certification
• The beliefs or opinions that are generally held
about someone or something.
• Information used to make a value judgment
about an object or person.
• It is based on the summary of one’s past
actions defined within the context of a specific
Net Social Capital = Traditional Social Network + Online Social Network
Business based on online reputation
Era of global knowledge workers
Online reputation is a key piece of the
How does it work?
Why do we need it?
Facilitates market transactions
Lowers transaction risk
Builds social capital
Creates new business opportunities
Number of followers
Reach of social network
Authority in communities
What is Klout?
• An application that measures the influence
you have within your social networks
• Uses as input Twitter, Facebook, LinkedIn
and other SM apps
• The scores range from 1 to 100 with higher
scores representing a wider and stronger
sphere of influence
• Like Google PageRank
• Measures Online Influence
– How many people you influence (Reach)
– How much you influence those people
– How influential are those people (Authority)
• Klout uses over 35 variables on Facebook and
Twitter to measure True Reach, Amplification
Probability, and Network Score.