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Professional digital strategy
Professional digital strategy
Professional digital strategy
Professional digital strategy
Professional digital strategy
Professional digital strategy
Professional digital strategy
Professional digital strategy
Professional digital strategy
Professional digital strategy
Professional digital strategy
Professional digital strategy
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Professional digital strategy

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  • 1. Personal Digital Media Strategy<br />BalaIyer<br />May 2011<br />1<br />
  • 2. Mega-trends<br />Online reputation is a key piece of the big picture<br />A summary of one’s past actions defined within the context of a specific community<br />Facilitates market transactions<br />Builds social capital<br />Sustains communities<br />Creates new business opportunities<br />2<br />
  • 3. Who am I?<br />LinkedIn<br />Twitter<br />Blogspot<br />Slideshare<br />YouTube<br />Quora<br />Facebook<br />3<br />
  • 4. New currency<br />Number of followers<br />Likes. Diggs<br />Reach of social network<br />Subscribers <br />@RT<br />Authority in communities<br />4<br />
  • 5. Goals<br />Build my reputation<br />Document my accomplishments<br />Join the conversation<br />Build Social capital<br />Reciprocity<br />Peripheral vision<br />Manage Emerging digital identity<br />5<br />
  • 6. Activities<br />LinkedIn profile<br />Activity streams using Twitter<br />POV using blogs<br />Expertise from communities<br />Build a following<br />6<br />
  • 7. Measures<br />Touchgraph<br />InMaps<br />Grader<br />Klout<br />7<br />
  • 8. 8<br />
  • 9. 9<br />
  • 10. 10<br />
  • 11. Examples<br />http://www.hiremehubspot.com/<br />Amazon communities<br />11<br />
  • 12. What should we do?<br />Develop competencie<br />Communications, ODP, CCD, ..<br />Share best practices<br />Invite thought leaders<br />Start the conversation <br />12<br />

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