Digital scholarly identity

985 views
877 views

Published on

Why and how should scholars build their digital identity?

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
985
On SlideShare
0
From Embeds
0
Number of Embeds
19
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Digital scholarly identity

  1. 1. Digital Scholarly Identity Prof. Bala Iyer Babson College Twitter: balaiyer 1
  2. 2. Is digital branding in the new media relevant for academics? Should you be a scholar on the cloud? 2
  3. 3. Everything is going digital • Images • Documents • Conversations • Music • Movies • Money • Digital Reputation is the new currency • Identity 3 Power to the edge Power Shift from Institution to Individual
  4. 4. Why should we go digital? • School’s reputation – f(faculty, admin, services, ..) • Many of our stakeholders are digital natives • They are learning about us online • Inbound marketing  people find you • Means to build relationships and attract students • Digital networks augments social networks • Sell ideas and influence people  impact • Rating agencies (academia?) keep score • Reviewing, consulting, speaking and collaboration opportunities 4
  5. 5. The future is already here — it's just not very evenly distributed [William Gibson] 5
  6. 6. Reputation Economy • Refers to the way in which a person’s or product’s standing is shaped by a collective of end-users making their individual assessment based on our judgment, knowledge and behavior.. 6
  7. 7. Building blocks • Presence • Connections • Reputation • Communities • Conversations • Sharing • Identity – the extent to which others can identify you as a scholar online 7 Trust • Verified identity • Shared social network • Shared communities • Shared interests
  8. 8. Reputation • The beliefs or opinions that are generally held about someone or something. • Information used to make a value judgment about an object or person. [Randy Farmer] • It is based on the summary of one’s past actions defined within the context of a specific community 8 Net Social Capital = Traditional Social Network + Online Social Network
  9. 9. How do we measure academic reputation today? • Scholarly articles and books • Reference letters • Awards -- Keynotes • Impact factor – Citation counts – H-index • Teaching ratings 9
  10. 10. New currency • Ratings and reviews • Content views • Number of followers • Likes. Diggs • Reach of network • Subscribers • @RT • Authority in online communities 10
  11. 11. Activities • Sharing (Slideshare, Google+, ResearchGate) • Collaboration (RG, DropBox, GoogleDrive) • Marketing (Blogging, Slideshare, Twitter) • Dissemination (Twitter, Slideshare, ResearchGate) • Participate in communities (LinkedIn) • Monitor/Curate conversations • Build a following/reputation • Impact assessment (Google Scholar, ResearchGate) 11
  12. 12. 12
  13. 13. LinkedIn • Profile Page – Portal – Accomplishments – Cross links • Networking • Communities 13
  14. 14. 14
  15. 15. 15
  16. 16. 16
  17. 17. 17
  18. 18. Twitter • Determine identity • Information filter • Hash tags – #MBA8500 – #digitalscholarlyidentity – #andyasks • Lists 18
  19. 19. How does Andy MacAfee Benefit? • Keeps the conversation going about his work. Frequent tweets complement larger, more infrequent ones (papers, HBR articles, books). • Considered a specialist on a topic like the Cloud not just because of his articles alone, but also because he is a filter. Point to other news / resources / posts / etc. that you come across online. • Inform the community when you've written something, from a blog post to a book. 19
  20. 20. Rating Agencies • Klout • Empire Avenue • Identified 20 (source) Not Perfect for Scholars Not there yet
  21. 21. 21
  22. 22. 22
  23. 23. 23 The Social Stock Market
  24. 24. Practical Considerations • Value placed by institute • Stage in professional life • Professional community • Professional objectives 24
  25. 25. Lessons • Set goals • Decide identity • Create online content • Share and learn from others • Measure progress • Wee need new tools to measure impact • Start TODAY! 25

×