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Callaway golf  company
Callaway golf  company
Callaway golf  company
Callaway golf  company
Callaway golf  company
Callaway golf  company
Callaway golf  company
Callaway golf  company
Callaway golf  company
Callaway golf  company
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Callaway golf company

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Focuses mainly on Business model and recommendations

Focuses mainly on Business model and recommendations

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  • Source: From the Annual Report of Callaway Golf Company
  • Source: From the Annual Report of Callaway Golf Company
  • Transcript

    • 1. Callaway Golf Company Group 7 Balachander Anbalagan Madhumathi Muthukumaran Pavithra Krishnan Ragavendra Mohan
    • 2. Company Overview• Incorporated in 1982 with the purpose of selling high quality golf equipments• Went public in 1992• Made revolution in Driver Technology• Strategic Acquisitions Ex: Odyssey,Top- flite• Widened its operations in other countries• Industry leader in Iron segment
    • 3. Key Issues & its solution• The decrease in consumer expenditure in playing sports due to the economic crisis is a key challenge in the industry.Solution: Focus on new line of products Cheaper and Affordable Conducting non profit events
    • 4. Continued………• The threat of counterfeit products in the industry poses a big challenge of the industry.Solution: Second line of products Cheaper and cost suitable
    • 5. Strategies & Recommendations• To concentrate other equipment areas such as Putters, Bags, Shoes etc..• Expand their operations in developing countries• Opening more stores in Asian countries• Reach through many channels like media Newspaper etc Ex : Celebrity Endorser
    • 6. Continued….• Acquisitions of smaller competitors• Cost-effective basis• Acquiring ISO accreditation• Reducing Research & Development expenses• Segment Profitability Analysis – Golf clubs• Reducing General & Administrative expenses
    • 7. Segment Profitability Analysis
    • 8. Income Statement
    • 9. Continued…• Efficient way of managing inventory• Customer Value – Quality and technologically innovative product• Relaxation in terms of Credit
    • 10. Thank You!!!!“Have a Nice Golfing”

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