Connected Products in the Internet of Things

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Presented at Internet of Things Week, London, 17 June 2014

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Connected Products in the Internet of Things

  1. 1. C O N N E C T E D P R O D U C T S I N THE INTERNET OF THINGS Marko Balabanovic Innovation Director June 2014
  2. 2. “UBIQU ITOUS COMP UTING” IoT CIRCA 1993
  3. 3. “ANNOYIN G MY FAM ILY” IoT CIRCA 2013
  4. 4. Who has the power? Photo: Matt Biddulph
  5. 5. TECHNOLOGY LIFE CYCLE FERMENT Highly differentiated niche markets, high uncertainty DOMINANT DESIGN Reduced uncertainty, head-on competition INCREMENTAL CHANGE Product extensions, rivalry, improving processes DISCONTINUITY Scrambling for new solutions Technological Discontinuities and Dominant Designs: A Cyclical Model of Technological Change Philip Anderson and Michael L. Tushman Photo: David Sykes
  6. 6. EMERGENCE OF L AYERS WORDPRESS HTTP IP WORDPRESS PLUGINS
  7. 7. OWNED BY THING-MAKERS DEVICE APP CLOUDTHING • Thing-App data connection via device (Bluetooth, etc) • Jawbone Up, Nike Fuelband, Fitbit Flex InternetShort-range
  8. 8. BAL ANCI NG PER SON AL D ATA A N D I N N O VAT I O N ! 1. ACCESS 2. CONTROL 3. MINIMISATION 4. TRANSPARENCY 5. CORRECTNESS 6. SIMPLICITY 7. COMPLIANCE
  9. 9. OWNED BY THING-MAKERS CLOUDTHING • Nest, Ninja Blocks, Berg Cloud GATEWAY InternetShort-range
  10. 10. OWNED BY NETWORK OPERATOR CLOUDTHING • Sigfox, Neul / Weightless NETWORK component
  11. 11. OWNED BY PROTOCOL-MAKERS THING • Apple HomeKit, Samsung Smart Home GATEWAY DEVICE APP THING
  12. 12. OWNED BY HUB-MAKERS • Staples Connect, Lowe’s Iris, SmartThings, Revolv DEVICE APP THING CLOUD THING GATEWAY
  13. 13. OWNED BY PROTOCOL-MAKERS • Apple HealthKit DEVICE APP CLOUDTHING APP THING
  14. 14. OWNED BY PROTOCOL-MAKERS DEVICE APP CLOUDbeacon • Positioning/proximity from connections • iBeacon, Gimbal
  15. 15. C O N N E C T E D D I G I TA L E CO NOM Y CATA PULT • A national centre to rapidly advance the UK’s best digital ideas to market • Began operations last year with initial funding from the UK government’s Technology Strategy Board “We create collaborations with business, universities and other not-for-profits to jointly invest in projects that build shared platforms and capabilities to unlock some of the main challenges in data innovation, in order to accelerate large numbers of businesses to market.”
 Neil Crockett, CEO Connected Digital Economy Catapult
  16. 16. WIDESPREAD ENGAGEMENT Seven (soon to be nine) catapults around the UK Universities • Collaborative R&D projects • Doctoral students and fellowships
  17. 17. OUR FOUR CHALLENGES ! CONTENT REUSE Reducing licensing friction
  18. 18. OUR FOUR CHALLENGES ! CONTENT REUSE Reducing licensing friction ! DIVERSE DATA AND CONTENT SETS OPEN HEALTH DATA PLATFORM
  19. 19. OUR FOUR CHALLENGES ! CONTENT REUSE Reducing licensing friction ! DIVERSE DATA AND CONTENT SETS OPEN HEALTH DATA PLATFORM ! PERSONAL DATA, PRIVACY AND TRUST
  20. 20. OUR FOUR CHALLENGES ! CONTENT REUSE Reducing licensing friction ! DIVERSE DATA AND CONTENT SETS OPEN HEALTH DATA PLATFORM ! PERSONAL DATA, PRIVACY AND TRUST ! LIVING LABS AND DEMONSTRATORS
  21. 21. C I T Y- S C A L E I o T D E M O N S T R ATO R • Using unlicensed spectrum (TV whitespace) • City-scale in Milton Keynes • 1000s of sensors • Disruptive: low cost, low energy, large scale • Open access for innovators • Open competition for additional uses
  22. 22. R E P O RT - A N E W S T U D I O
  23. 23. C H A L L E N G E S I N D E V E L O P I N G C O N N E C T E D P R O D U C T S connecting hardware and software developing proof of concept validation with customers & user research finding corporate partners
  24. 24. U K M A K E R S PA C E S
  25. 25. INNOVATOR CENTRE
  26. 26. ENGAGEMENT OPTIONS CUSTOMERS CORPORATIONS SMALL COMPANIES VENDORS PIT STOP CONNECTED PRODUCTS STUDIO SHOWCASE
  27. 27. PIT STOP A CC ELERATE D PRO DU CT DEVELOPMENT Photo: Jianjun Xu • Cohort of small companies and innovators • Larger corporations • Catapult expertise • Specific theme ! • Collaborative • Open • Learning ! !
  28. 28. CONNECTED PRODUCTS STUDIO
  29. 29. ! Marko Balabanovic @balabanovic marko.b@cde.catapult.org.uk THANK YOU! ! cde.catapult.org.uk @CDECatapult info@cde.catapult.org.uk

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