Lemontopia & Striped Tiger      Brought to you by:        Lauren Baker                    we take change personally
•   Problem                                  Plan    •   Greatest Challenges    •   Biggest Anxieties    •   Goal•   Plan ...
Greatest ChallengesChallenges   Lemontopia             Striped TigerStructure    •   Family owned for   •   Founded by 2  ...
Biggest Anxieties• Lemontopia      • Skills      • Age      • Threatened by Striped        Tiger      • Nervous about chan...
Goal• Make Striped Tiger a  cohesive part of  Lemontopia                     we take change personally
Suggestions-Tactic 1                                                       Family Owned•   Messages about Lemontopia’s    ...
Suggestions-Tactic 2•   Training for Striped Tiger    •   Manuals about Lemontopia’s procedures and        practices•   Po...
Suggestions-Tactic 3•   Focus on Lemontopia (they need    training too)    •     Sensitivity Training    •     Education a...
Suggestions-Tactic 4                                                           Check-ups                                  ...
Conclusion•   First things we should address:    •   Striped Tiger’s move from San Francisco        to Houston    •   The ...
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Emerson HC

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Fictional Case Study focusing on addressing particular issues regarding change management in an acquisition setting

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Emerson HC

  1. 1. Lemontopia & Striped Tiger Brought to you by: Lauren Baker we take change personally
  2. 2. • Problem Plan • Greatest Challenges • Biggest Anxieties • Goal• Plan • Tactic 1- • Messages and Communication • Tactic 2- • Training • Tactic 3- • Focus on Lemontopia • Tactic 4- • Continual Process • Communication & Feedback• Conclusion • Things to Address First we take change personally
  3. 3. Greatest ChallengesChallenges Lemontopia Striped TigerStructure • Family owned for • Founded by 2 3 generations Stanford MBA • Hierarchical students structure • Flat • Product- • Product-caffeine Lemonade drinkEmployees • Generally older • Very young • Deeply • Very educated entrenched in Lemontopia traditionCulture • Small town mom- • Silicon Valley and-pop store start-up culture • strong • Eye on the future “Lemontopia” • “feeling the pulse tradition of the next • “the old way of generation” doing things” we take change personally
  4. 4. Biggest Anxieties• Lemontopia • Skills • Age • Threatened by Striped Tiger • Nervous about changes to Lemontopia• Striped Tiger • Move • Leaving their start-up culture • Being acquired by a different company we take change personally
  5. 5. Goal• Make Striped Tiger a cohesive part of Lemontopia we take change personally
  6. 6. Suggestions-Tactic 1 Family Owned• Messages about Lemontopia’s structure and culture• Message • Short and simple • Easy to visualize (3 to 4 main points in a triangle or box) • Supported by keywords, quotes, or facts• Communication • Repeat it Hierarchical Tradition-“the old • Layer it way of doing • Share It things” • Test it we take change personally
  7. 7. Suggestions-Tactic 2• Training for Striped Tiger • Manuals about Lemontopia’s procedures and practices• Positioning Change • The Bridge: Make desired outcome the default • Either change with us or don’t come • The Cobra: Compare the change to something scarier • Global Conglomerate that fires everyone and puts their own people in power • The Downward Dog: Frame the change in negative terms • Must reorganize or lose your job we take change personally
  8. 8. Suggestions-Tactic 3• Focus on Lemontopia (they need training too) • Sensitivity Training • Education about acquisition • Clearly defined roles and interactions with Striped Tiger we take change personally
  9. 9. Suggestions-Tactic 4 Check-ups Same messages• Continual Approach (timeframe messages issue) • 1-3 months focus on messages • 3-6 months continue to layer and repeat the messages 1 2 3 4 5 6… • 1-6 months focus on training • Internalize the new way of doing business so employees behave differently and successfully • Focus employees attention and give them tools and information, so they know what to do, when and how • 6 months and beyond focus on continued training and messages as well as checking-up on the acquisition• Communication & Feedback • Develop a system where expressing and addressing issues or problems is easier and effective we take change personally
  10. 10. Conclusion• First things we should address: • Striped Tiger’s move from San Francisco to Houston • The acquisition itself with both companies we take change personally

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