Social Media Checklist

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Presentation by @BakeSpace at the 2011 London Food Blogger Connect Conference for food bloggers.

Presentation by @BakeSpace at the 2011 London Food Blogger Connect Conference for food bloggers.

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  • 1. Social Media Checklist For Food Bloggers Presentation For Food Blogger Connect 2011 Babette Pepaj (@bakespace) Founder/CEO http://BakeSpace.com Page 1 of 6 TECHmunch Food Blogger Conference 5 Tips For Social Media Success in Food Blogging But First... Blog Basics Create Social Media Accounts on Key Platforms (be consistent w/ names) twitter, facebook, photo sharing, recipe site profiles (great content rises to top - we’ll promote you) Add Social Media Links to Your Blog (“above the fold”) wibya.com, meebo.com, Twitter & Facebook widgets, @follow buttons & likes. Add “Contact Me” Info with Email Address (in addition to a form) Professionals, reporters, conference organizers still use email. on’t make it hard to reach you. D Add your Social Media links to your email signature file.
  • 2. Social Media Checklist For Food Bloggers Presentation For Food Blogger Connect 2011 Babette Pepaj (@bakespace) Founder/CEO http://BakeSpace.com Page 2 of 6 TECHmunch Food Blogger Conference 5 Tips For Social Media Success in Food Blogging 1. Set Goals & Create a Strategy Define Goals Grow traffic (benchmark where you are now), followers, conversations on facebook, etc.; control your on- line presence Secondary Goals Research topics/people, network, follow conversations, become an expert Define Your Voice Should be consistent on all platforms, but customized to match platform Set Up Alerts. TIP: Use Google Alerts & SocialMention.com (Finds every tweet)
  • 3. Social Media Checklist For Food Bloggers Presentation For Food Blogger Connect 2011 Babette Pepaj (@bakespace) Founder/CEO http://BakeSpace.com Page 3 of 6 TECHmunch Food Blogger Conference 5 Tips For Social Media Success in Food Blogging 2. Find Your Audience Google Your Topic / Understand What Readers are Consuming Is your blog listed? TIP: Filter by “discussion” and sort by “past hour” Research Hashtags & Follow Conversations on Twitter Is there a Twitter chat you can join? Who’s getting retweeted and why? Follow Conference Tweets/ Hashtags. TIP: Twapperkeeper.com (must be created in advance) Watch Retweets Content that resonates with your audience gets retweeted and posted to facebook. TIP: Download Tweet- deck or another desktop twitter reader (topics, also keyword “bakespace” not just @bakespace) Do Not Spam Facebook Fan Pages w/ Branded Comments. Spam is Spam. Follow Your Competition’s Engagement (tweets, facebook pages, blogs, create lists) Never post anything you don’t want the competition to see.
  • 4. Social Media Checklist For Food Bloggers Presentation For Food Blogger Connect 2011 Babette Pepaj (@bakespace) Founder/CEO http://BakeSpace.com Page 4 of 6 TECHmunch Food Blogger Conference 5 Tips For Social Media Success in Food Blogging 3. Craft Your Message Create an Editorial Calendar Consistency. Readers will know what type of content to expect on any given day. TIPS: (video) http://www.rodkirby.com/archives/1720 & Wordpress Editorial Calendar Plugin: http://www.chrisbrogan.com/use-an-editorial-calendar/ Sponsored Stories (Facebook) Each time you post an update the ad gets updated. Must be carefully crafted, but are awesome for blog con- tent. Tweets (leave room for RTs) If retweeting blog post, clean up title & add hashtags If posting to Facebook... Programming your blog to auto post new posts to Facebook is a terrible idea. It’s best to manually post so you can customize your message with an action (“like” this if you love cupcakes!) and to optimize the photo. Follow Your Competition’s Conversations on Twitter Don’t reinvent the wheel... imitation is the most sincere form of flattery. Go with what works, what is ex- pected and what’s proven.
  • 5. Social Media Checklist For Food Bloggers Presentation For Food Blogger Connect 2011 Babette Pepaj (@bakespace) Founder/CEO http://BakeSpace.com Page 5 of 6 TECHmunch Food Blogger Conference 5 Tips For Social Media Success in Food Blogging 4. Engaging Community Formulate Posts with Actions Instill passion - readers should hate you or love you. Spark emotion and they will respond, but let them know what you need them to do. If Posting to Facebook Ask fans to weigh in. Think of Facebook as a running chat room on various topics. Only 3% of your fans even see your updates - update often. Follow Tweet Keywords. If you see posted: “I want to bake cupcakes tonight” then you can reply with “Hi @bakespace, here’s a #cupcake recipe you’ll love! (short url) #recipe” TIP: sometimes we “cc” opinion leaders in our tweet. Be the life of the party. Host contests/giveaway... make sure you’re getting something out of it too (i.e., more comments, traffic, likes & page views.)
  • 6. Social Media Checklist For Food Bloggers Presentation For Food Blogger Connect 2011 Babette Pepaj (@bakespace) Founder/CEO http://BakeSpace.com Page 6 of 6 TECHmunch Food Blogger Conference 5 Tips For Social Media Success in Food Blogging 5. Measure Success Add it Up. Note the Obvious Numbers. Did you see an increase in traffic, fans, tweets, likes? Google Yourself. Posting to Facebook may help google “find” your content. What Worked & What Didn’t? Example: Facebook photo tag contest (limit 50 tags) Has Your “Brand” Grown? Are you now the go-to person for healthy baked goods? Are other people referencing you as an expert? Can you leverage your new-found brand to speak at conferences, write a cookbook, start a Twitter chat & charge advertisers? Can You Leverage Your Social Media Accounts for Ad Buys? Brands want to drive traffic to their Facebook pages. Are you now an expert? Is the NYT’s Food Editor tweeting you for a recipe or a quote? Sweet!