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LMM Office of Advocacy Social Media Tools

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Presentation for a funder about the Office of Advocacy's use of Social Media tools

Presentation for a funder about the Office of Advocacy's use of Social Media tools

Published in: Technology
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Transcript

  • 1. Social Media Tools
    Lutheran Metropolitan Ministry
    Office of Advocacy
  • 2. E-Newsletter
  • 3. E-Newsletter
    Utilizes Constant Contact marketing software
    Goal: To inform readership of new legislation and LMM initiatives around advocacy
    Looking Forward
    • Revise the look of the newsletter to align with LMM’s new branding guidelines
    • 4. Examine incorporating video and call-to-action buttons directly in newsletter
  • Advocacy Alerts
  • 5. Advocacy Alerts
    Email templates personalized to mailing group (general advocacy, congregational, Advocacy Partners volunteers) and type of email (alert vs action)
    Goal: To provide information and calls to action on time-sensitive advocacy issues
    Looking Forward
    • Modify templates as needed to comply with best practices
    • 6. Incorporate Change.org advocacy tools
    • 7. Continue to build list of interested advocates
  • Blog
    lmmadvocacy.blogspot.com
  • 8. Blog
    www.lmmadvocacy.blogspot.com
    Blogger/Blogspot
    Goal: To provide an accessible central location for advocacy news and issues
    Looking Forward
    • Revise the look of the blog to align with LMM’s new branding guidelines
    • 9. Examine incorporating videos and call-to-action buttons directly in newsletter
    • 10. Maintain regular posting schedule and become involved in larger blogging community
    lmmadvocacy.blogspot.com
  • 11. Online Training Manual
  • 12. Online Training Manual
    Goal: To provide an accessible, online training module for volunteers in the Advocacy Partners initiative
    Multi-media: Text, video, quizzes, downloadable toolkit
    Looking Forward
    • Prepare training to comply with best practices
    • 13. Launch training
  • Video
  • 14. Video
    Potential Uses:
    Advocacy Partners tutorial
    Blog
    Email
    Goal: To engage community and potential advocates through alternate forms of media
    Looking Forward
    • Apply videos to communications avenues
    • 15. Develop regularvideo posting schedule as necessary (eg, blog podcasts)
  • Twitter
    twitter.com/LMMadvocacy
    @LMMadvocacy
  • 16. Twitter
    Twitter.com/LMMadvocacy
    Goal: To provide an outlet for Office of Advocacy issues and to connect to a wider network of advocates
    twitter.com/LMMadvocacy
    @LMMadvocacy
  • 17. Change.org
  • 18. Change.org
    “a central platform informing and empowering movements for social change”
    Goal 1: To use change.org to share and simplify ways that the wider community can take action
    Goal 2: To document participation levels and outcomes
  • 19. Thank You
    Lutheran Metropolitan Ministry
    Office of Advocacy
    1468 W. 25th St., Cleveland, OH 44113
    www.lutheranmetro.org
    Rev. Tony Minor
    Director
    tminor@lutheranmetro.org
    216-696-2715
    Rachel Baker
    Americorps VISTA/Advocacy Associate
    rbaker@lutheranmetro.org
    216-658-7216
  • 20. Links
    Web: www.lutheranmetro.org
    Blog: lmmadvocacy.blogspot.com
    Twitter: twitter.com/LMMadvocacy
    Newsletter Sign-Up: http://tiny.cc/mailinglist
    Advocacy Alerts Sign-Up: rbaker@lutheranmetro.org

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