Icis Custom Publishing Web Casts

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Presentation summarises ICIS's custom publishing offering of a series of chemical industry web casts

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Icis Custom Publishing Web Casts

  1. 1. ICIS live online web casts John Baker Global editor – custom publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com
  2. 2. <ul><li>Summary of benefits </li></ul><ul><li>Delivers an audience of senior executives in the chemical industry </li></ul><ul><li>Excellent lead generation via powerful IT platform </li></ul><ul><li>Enables demonstration of “thought leadership” on topical industry and management issues </li></ul><ul><li>Strong co-branding with ICIS in the chemicals marketplace </li></ul><ul><li>Positions sponsor as conversant with leading-edge communications </li></ul>
  3. 3. <ul><li>How does it work? </li></ul><ul><li>ICIS and client agree on web cast topic, content and timing – generally 1 hour with two presentations and a Q&A session </li></ul><ul><li>Client supplies one expert speaker and ICIS or client finds another; ICIS editor moderates web cast and Q&A </li></ul><ul><li>ICIS organises all technical and marketing aspects of the web cast; speaker coaching and execution of the web cast </li></ul><ul><li>Client receives demographics of all participants (subject to data protection regulations) </li></ul><ul><li>Web cast recording is hosted on ICIS.com for 12 months </li></ul>
  4. 4. <ul><li>Key aspects </li></ul><ul><li>The web cast is free to those that register and can be accessed live or recorded </li></ul><ul><li>The registration data fields can be tailored to the client’s need </li></ul><ul><li>Response – generally around 400 registrations can be expected, with 25% “attending” live </li></ul><ul><li>The two presentations, with slides, are of around 15 minutes each </li></ul><ul><li>The Q&A is live, with registrants submitting questions online during the web cast </li></ul>
  5. 5. <ul><li>Example of recent web cast </li></ul><ul><li>Strategic cost reduction , in association with PricewaterhouseCoopers </li></ul><ul><li>Presentations by Nigel Davis, Insight editor, ICIS, and Ryan Hawk of PwC. </li></ul><ul><li>Moderated by John Baker, global editor, ICIS </li></ul><ul><li>http://www.icis.com/events/list.aspx?type=webcast </li></ul>

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