Icis Custom Publishing Web Casts

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    Icis Custom Publishing Web Casts - Presentation Transcript

    1. ICIS live online web casts John Baker Global editor – custom publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com
      • Summary of benefits
      • Delivers an audience of senior executives in the chemical industry
      • Excellent lead generation via powerful IT platform
      • Enables demonstration of “thought leadership” on topical industry and management issues
      • Strong co-branding with ICIS in the chemicals marketplace
      • Positions sponsor as conversant with leading-edge communications
      • How does it work?
      • ICIS and client agree on web cast topic, content and timing – generally 1 hour with two presentations and a Q&A session
      • Client supplies one expert speaker and ICIS or client finds another; ICIS editor moderates web cast and Q&A
      • ICIS organises all technical and marketing aspects of the web cast; speaker coaching and execution of the web cast
      • Client receives demographics of all participants (subject to data protection regulations)
      • Web cast recording is hosted on ICIS.com for 12 months
      • Key aspects
      • The web cast is free to those that register and can be accessed live or recorded
      • The registration data fields can be tailored to the client’s need
      • Response – generally around 400 registrations can be expected, with 25% “attending” live
      • The two presentations, with slides, are of around 15 minutes each
      • The Q&A is live, with registrants submitting questions online during the web cast
      • Example of recent web cast
      • Strategic cost reduction , in association with PricewaterhouseCoopers
      • Presentations by Nigel Davis, Insight editor, ICIS, and Ryan Hawk of PwC.
      • Moderated by John Baker, global editor, ICIS
      • http://www.icis.com/events/list.aspx?type=webcast

    + John BakerJohn Baker, 2 years ago

    custom

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