Icis Custom Publishing Roundtables

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    Icis Custom Publishing Roundtables - Presentation Transcript

    1. ICIS high-level Roundtables John Baker Global editor – custom publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com
      • Summary of benefits
      • Face-to-face interaction with senior industry executives
      • Positioning of sponsor as “thought leader” in the sector
      • Increased understanding of topical issues and priorities
      • Co-branding with ICIS in the chemicals marketplace
      • Increased profile in print and online, via ICIS.com
      • How does it work?
      • Client and ICIS agree on Roundtable topic, timing and venue, etc…
      • Client and ICIS develop list of companies/executives to invite ICIS sends out invitations and organises the entire event – usually a morning discussion with dinner the night before
      • A one-page article is published in ICIS Chemical Business prior to the event, setting the scene
      • ICIS produces briefing for participants, with client input
      • After the Roundtable discussion, an outcome article is published in ICIS Chemical Business
      • Key aspects
      • Optimum outcome is to recruit 6-10 high-level participants
      • The meeting is held over a morning, with dinner the night before and lunch afterwards – maximising interaction
      • Location is optimally a leading hotel in major EU city
      • Meeting chaired by ICIS editor and/or client or independent chairman
      • Client can bring 2-3 participants along itself
      • Output article is reviewed by all participants before publication
      • Other benefits
      • Client gains maximum interaction with senior decision-makers in the industry
      • Discussion format allows thorough, insightful analysis of topical issues
      • Client receives pdfs and can purchase reprints of the articles in ICIS Chemical Business
      • The articles appear online
      • Output can be expanded from single article to sponsored supplement – giving greater coverage of the outcomes and exposure for the client
      • Some previous clients and topics
      • Booz & Company
      • CEO Roundtable on EU petrochemicals
      • CEO Roundtable on EU specialty
      • chemicals
      • Celerant Consulting
      • M&A and finance
      • Innovation strategy
      • Pilko & Associates
      • M&A and environmental due diligence
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