Icis Custom Publishing Roundtables

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  • 1. ICIS high-level Roundtables John Baker Global editor – custom publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com
  • 2.
    • Summary of benefits
    • Face-to-face interaction with senior industry executives
    • Positioning of sponsor as “thought leader” in the sector
    • Increased understanding of topical issues and priorities
    • Co-branding with ICIS in the chemicals marketplace
    • Increased profile in print and online, via ICIS.com
  • 3.
    • How does it work?
    • Client and ICIS agree on Roundtable topic, timing and venue, etc…
    • Client and ICIS develop list of companies/executives to invite ICIS sends out invitations and organises the entire event – usually a morning discussion with dinner the night before
    • A one-page article is published in ICIS Chemical Business prior to the event, setting the scene
    • ICIS produces briefing for participants, with client input
    • After the Roundtable discussion, an outcome article is published in ICIS Chemical Business
  • 4.
    • Key aspects
    • Optimum outcome is to recruit 6-10 high-level participants
    • The meeting is held over a morning, with dinner the night before and lunch afterwards – maximising interaction
    • Location is optimally a leading hotel in major EU city
    • Meeting chaired by ICIS editor and/or client or independent chairman
    • Client can bring 2-3 participants along itself
    • Output article is reviewed by all participants before publication
  • 5.
    • Other benefits
    • Client gains maximum interaction with senior decision-makers in the industry
    • Discussion format allows thorough, insightful analysis of topical issues
    • Client receives pdfs and can purchase reprints of the articles in ICIS Chemical Business
    • The articles appear online
    • Output can be expanded from single article to sponsored supplement – giving greater coverage of the outcomes and exposure for the client
  • 6.
    • Some previous clients and topics
    • Booz & Company
    • CEO Roundtable on EU petrochemicals
    • CEO Roundtable on EU specialty
    • chemicals
    • Celerant Consulting
    • M&A and finance
    • Innovation strategy
    • Pilko & Associates
    • M&A and environmental due diligence