Icis Custom Publishing Overview

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Favorites, Groups & Events

    Icis Custom Publishing Overview - Presentation Transcript

    1. Our editorial proposition John Baker Global Editor – Custom Publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com
      • What is it?
      • Paid-for or sponsored editorial products that provide in-depth, targeted communication with ICIS subscribers and readers
      • In print and online, or a mix of the two
      • Backed by an experienced global editorial team and talented in-house design and production
      • Editorial offerings tailored to your requirements – produced for you as and when you need them
      • A selection of offerings - I
      • Printed supplements delivered globally or regionally to ICIS Chemical Business’s 23,000-plus circulation
      • Electronic supplement – either pdf format or e-book
      • ICIS TV or radio productions – hosted on ICIS.com
      • web site and emailed to ICIS customers
      • A selection of offerings – II
      • Roundtable discussions moderated by ICIS and published in ICIS Chemical Business
      • Sponsorship of awards, online presentation/discussions (web casts), special features in ICIS Chemical Business…
      • Sponsored monthly e-newsletters
      • Sponsored/paid for ICIS reader surveys
      • 1. Printed supplements
      • Bound-in or loose insert in ICIS Chemical Business
      • Sizes from 8 pages upwards
      • Three/four month time-scale from order to publication
      • Written by expert ICIS editors after in-depth interviews
      • Circulation tailored geographically
      • Publication can be made available electronically
      • Tie-in with online and tv/radio offerings to up exposure
      • Client receives agreed number of copies of publication
      • Some recent examples:
      • Sponsored corporate supplements – I
      • Deliver in-depth information on your company or selected parts of its operations
      • Dedicated editorial can cover:
      • CEO interview
      • Company strategy
      • Financial performance and goals
      • Focuses on individual business unit
      • R&D and innovation
      • SH&E performance, etc...
      • Sponsored corporate supplements – II
      • Ideal for:
      • Communicating/reinforcing company strategy
      • Explaining acquisitions
      • Marketing major divestments or IPOs
      • Highlighting regional expansion or
      • Product development
      • Previous clients include: ICI, BASF, DuPont, Dow Corning, Bayer MaterialScience, Elementis, Inspec…
      • Sponsored multiclient supplements
      • Ideal for:
      • Chemical investment sites/regional authorities/trade associations
      • Packages the investment message from chemical producers, utilities and service providers and regional authorities at a defined location
      • Allows global promotion of investment opportunities
      • Previous clients include: Port of Rotterdam, ChemSite (Germany), EDB (Singapore), NOM (Netherlands), Invest in Germany…
      • Other print supplements
      • Association annual reports – eg Cefic’s Responsible Care report
      • Sponsored issue- or topic-based publications – on logistics, IT, innovation, petrochemicals, etc… with multiple sponsors or a single key sponsor and paid-for advertising
      • Trade show guides, conference/event
      • daily newsletters, etc…
      • 2. Electronic supplement/website
      • ICIS can produce a pdf format or electronic document for emailing or hosting on the client’s web site
      • Or
      • ICIS can set up a dedicated mini-web site sponsored by the client and populated with articles, links, opinion pieces, reader response button, etc…
      • 3. ICIS TV or radio productions
      • One-off programme or a series of programmes on specific topics
      • Interviews with CEO/industry leaders
      • Previews/coverage from trade exhibitions
      • News on plant ground breakings/plant openings
      • Tie-ins to sponsored supplements/roundtables
      • 4. Roundtable discussions
      • Sponsored events organised by ICIS but co-chaired by ICIS and the client
      • Ideal for positioning the sponsor as “thought leader”
      • Client chooses topic and agenda and participants
      • Output reported in ICIS Chemical Business
      • ICIS radio interviews with participants
      • Previous roundtables: M&A/finance (Celerant Consulting); environmental aspects of M&A (Pilko & Associates); innovation strategies (Celerant); Reach (ICIS own event), CEOs on EU petrochemicals (Booz & Company)
      • 5. Awards sponsorship opportunities
      • ICIS runs an Innovation Award each year
      • Sponsored by Dow Corning for the past five years
      • Includes associated editorial and advertising in ICIS Chemical Business
      • Banner ads on ICIS websites and e-newsletters
      • Involvement in judging panel
      • ICIS radio and TV slots…
      • WE ARE ALWAYS LOOKING FOR NEW AWARDS –
      • for example, CEO of the year, company of the year, etc…
      • 6. Other opportunities
      • Online presentation/discussions (web casts)
      • Special features in ICIS Chemical Business
      • Sponsored e-newsletters – we produce a number of weekly e-newsletters, including ones on logistics and CEO opinion
      • Sponsored/paid for ICIS reader surveys - we survey readers online and publish results in ICIS Chemical Business, with joint branding
      • Past clients: Accenture, PA Technology, Celerant Consulting, CSC, J&M Management Consulting…
      • Do you have a message to communicate to the chemical industry?
      • Can ICIS help in any way?
      • For further details contact:
      • John Baker, Global Editor, Custom Publishing, ICIS
      • Tel: +44 20 8652 3153
      • Email: john.baker@icis.com
    SlideShare Zeitgeist 2009

    + John BakerJohn Baker Nominate

    custom

    298 views, 0 favs, 0 embeds more stats

    Presentation summarises ICIS's overall custom publi more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 298
      • 298 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 0
    • Downloads 1
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories