E-books - digital versions of print supplements John Baker Global editor – custom publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com

Summary of benefits Digital reproduction of print publication Enhanced interaction with reader Free access via web sites and email Potential global audience of 250,000+ unique visitors to ICIS web sites every month

Summary of benefits

Digital reproduction of print publication

Enhanced interaction with reader

Free access via web sites and email

Potential global audience of 250,000+ unique visitors

to ICIS web sites every month

What are e-books? Why produce them? How and where can people access them? What is the potential audience of readers

What are e-books?

Why produce them?

How and where can people access them?

What is the potential audience of readers

What are they? Digital version of a print publication Both editorial and advertising are reproduced Created using the same PDF files as the print version Need not be an exact replica of the print version…opportunity for enhancements

What are they?

Digital version of a print publication

Both editorial and advertising are reproduced

Created using the same PDF files as the print version

Need not be an exact replica of the print version…opportunity for enhancements

What are the benefits? Key benefit is that they can be viewed by a much greater audience than the print version Only limitation to distribution is access to the internet or email Content is enhanced to improve interaction with the reader Position yourself as ‘leading edge’ in your communication methods to the industry

What are the benefits?

Key benefit is that they can be viewed by a much greater audience than the print version

Only limitation to distribution is access to the internet or email

Content is enhanced to improve interaction with the reader

Position yourself as ‘leading edge’ in your communication methods to the industry

Other benefits Searchable content You can add links from editorial or adverts Link to website pages Articles that were cut or shortened can be added to the digital version

Other benefits

Searchable content

You can add links from editorial or adverts

Link to website pages

Articles that were cut or shortened can be added to the digital version

The web site address on the advert is made ‘live’ so that the reader can click through

Promotion by ICIS Links and banner adverts on publisher’s websites Archived for one year Email distribution Your customer lists Internal staff lists Links on your company website

Promotion by ICIS

Links and banner adverts on publisher’s websites

Archived for one year

Email distribution

Your customer lists

Internal staff lists

Links on your company website

Other benefits Readers can download it to view offline Can be password protected or free access We will make them free access for any reader We can tell how many people have read the digital version … as well as how many times readers have clicked through to any of the links that have been added

Other benefits

Readers can download it to view offline

Can be password protected or free access

We will make them free access for any reader

We can tell how many people have read the digital version

… as well as how many times readers have clicked through to any of the links that have been added

Who sees the e-book? ICIS publications subscribers www.icischemicalbusiness.com Visitors to ICIS.com ICIS news subscribers ICIS search users … plus users of all other content on ICIS.com

Who sees the e-book?

ICIS publications subscribers

www.icischemicalbusiness.com

Visitors to ICIS.com

ICIS news subscribers

ICIS search users

… plus users of all other content on ICIS.com

Geographic split of visitors Europe 36% North America 26% Asia 24% South & Central America 6% Africa 4% Middle East 3%

Geographic split of visitors

Europe 36%

North America 26%

Asia 24%

South & Central America 6%

Africa 4%

Middle East 3%