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Do you want prospects to visit your business website or landing page immediately after reading your direct mail correspondence? Make it easy by providing them with a QR code to scan. QR and PURL codes are great for fusing the physical and digital worlds; giving people access to additional content from brands they show interest in. For more information on the benefits of integrating direct mail with QR and PURL codes, see this infographic by mailing house Baker Goodchild.