The African American Music Festival


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The African American Music Expo will be held in Newark, NJ. Labor Day Weekend 2012. A real positive and family orientated event given free to the public.

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The African American Music Festival

  1. 1. The African American Music EXPOAt Minish Park, Newark, NJ SEPT. 1ST - 3RD, 2012Let Us Show You How To Turn Our Good Times Into YOUR Good Business. Sponsorship opportunities abound for the African- American Music EXPO.
  2. 2. The African-American MusicEXPO, to be held on Sept.1st, 2nd, 3rd2012, from 11am to 12:00 am, is athree-day cultural event featuringworld class musicians and comedians,in Newark, New Jersey’s beautifulMinish Park and Military park. Thisevent is within 5 miles of Rutgers StateUniversity, Seton Hall Law, BerkleyCollege, New Jersey Institute ofTechnology, University of Medicineand Dentistry New Jersey and LincolnTech.
  3. 3. Along the Passaic riverfront in Newark, New Jersey, the McCarter Highway and Raymond Boulevard separate four miles and 275 acres of riverfront from upland communities stretching from the historic Iron- bound to the North Ward."For more than 300years, Newarkers havelooked to the PassaicRiver for their needs."Sharon Adarlo"WestWard"
  4. 4. Military Park is a 6-acre (24,000 m2) city park indowntown Newark, New Jersey. It is a nearly triangularpark located between Park Place, Rector Street andBroad Street. From 1667, when the city was planned,until 1869 it was a training ground for soldiers. In 1869it became the town commons. The New JerseyHistorical Society and the Military Park Building arelocated across from the park as well as the The NewJersey Performing Arts center and the elegant PSE&GBuilding.The Cultural District houses the NewJersey Performing Arts Center (NJPAC), which has garnered nationalattention in its first thirteen seasons,serving as a model for programming,audience diversity, as well as educationalinitiatives. Also, the NJ PAC has played acatalytic role in returning nightlife andeconomic activity to New Jersey s largesturban community.
  5. 5. Newark in the past has been a large producerof gospel music and continues to producewell-known black artists. The Coast is beingredeveloped to pay homage and recreate on asmall scale an area with deep roots in AfricanAmerican music. The museum will be acollection of archives of "jazz, blues,spirituals, hip-hop, rock nroll, gospel, housemusic, and rhythm and blues". Help for theconstruction of the museum and thesurrounding redevelopment is coming fromthe Smithsonian Institution, which has beenworking with the city. An "Arts Park" is alsoin the planning stages in addition to newhousing, stores, a restaurant, nightclub, musicstudio and dance studio.In early plans for athird Newark Light Rail segment (connectingPenn Station and Newark Liberty), a stop wasproposed for Lincoln Park/Symphony Hall onMulberry Street and Camp Street.
  6. 6. Considered "the most significant showcase for New Jersey’s talent,” our three stages provide attendees a venue to gather and enjoy outstanding, first-class entertainment – Jazz, Blues, Gospel, Positive Hip Hop and Contemporary R&B. We will have Headliners from six different genres of entertainment hit thestage: Jazz, Gospel, Contemporary R&B, Blues, Comedy, and Hip Hop. Food, arts, crafts, and commercial vendors complete this extraordinary weekend. This is a great opportunity to present your company and reap rewards well beyond the initial investment, aligningyour company with an event that supports the moral and social standards of American Society.
  7. 7. This is also the launch pad for New Jersey’s own (New Jersze Got Now!) showcase. The goal of theNew Jersze Got Now! showcase is to support the arts education of New Jersey’s residents and abroadwhile gaining market share in New Jersey by way of branding the event into a progressing franchise. Theproducers of the showcase have decided to expand its parameters by making it a multimedia event: Both the participating artists as well as the EXPO will be filmed. Subsequently, they will create a webisode, featuring the participating artists’ preparation for the event as will as the event itself. The benefits of this multimedia approach to the showcase as well as the Festival are two- fold. One, the artists will be able to promote themselves and their music to an continuously expanding online community. Sponsoring corporations will be able to cross-market their products or services to a wide demographic of decision makers.
  8. 8. Looking back at the history of cities and towns, ofmetropolitan growth and urban development revealsimportant truths about their future. The fundamentaltradition and promise of urban life is community, civility,and citizenship, the common values that all humanbeings share. These include: the balance of rights andresponsibilities; a feeling of belonging to a larger whole;the everyday courtesy that makes life safe, peaceful, andpleasant; the economic and social advancement that makeslife secure, sufficient, and fulfilling. The ideals can be represented best by the word,"civilization," which comes from the same ancient rootword as "city." The timeless human goals of enablingfamilies and communities to thrive are expressed fullythrough urban development.Urban development, in the finest sense of the term,involves preservation of what is already good, as well ascreating new opportunities and possibilities. By extension,urban life, despite its many problems and failings duringthe past few centuries --from poverty and disease toviolence and overcrowding --has been and continues to bethe destiny and promise of global civilization. In thetwenty-first century, urban development offers the worldnew hope for reaffirming eternal and universal bonds ofhumanity and nature.
  9. 9. To this end, The African American Music EXPO is dedicated toserving and enfranchising people in order to facilitate the processof developing New Jersey’s Urban Community. We, theproducers of the African American Music Festival, are cognizantof the problems as well as the possibilities within the urbancommunity. On the one hand, in many urban communities, wewitness the bonds of humanity and nature undergoing severechallenges. On the other hand, we are committed to playing apart in restoring accountability and balance to the urbancommunity. Furthermore, we desire to serve as its agents ofchange, promoting and enhancing prosperity as well asenhancing its quality of life. Our overall goal is to initiate andbuild an awakening of the human spirit, as well as to enableeconomic equity, social civility, political citizenship, andenvironmental sustainability, for ourselves and our posterity. For the first time in human history, a majority of the worlds population is urbanized, living in cities, towns, and other urban environments. During the coming decades, the most rapid global population growth will be in the urban areas of the developed and developing world. The Newark Now Program, conjoined with The African American Music EXPO, can develop new entities that can apply intelligence and experience to generating effective solutions. The African American Music EXPO has joined a very select number of research and education centers around the city of Newark that are devoted to enhancing urban development.We are an organization committed to increasing the quality of life for the residents of Newark.
  10. 10. ● Official Name of Opportunity or Event ● Opportunity Frequency● The African American Music EXPO ● Multi-Year ○ Deadline for Inclusion ○ 12/1/2011●  ● Geographic Range ○ Does the event or sponsorship support an ● Single Market environmental cause or opportunity? ○ Yes ● Markets ● New Jersey ● Is There Reach Outside of the Selected Markets? ● Yes ● Explanation for market reach outside of selected markets ● Advertisements will reach NY, NJ, and PA ● Annual Budget of Opportunity or Event ● $150,000.00 ● Annual Marketing & Advertising Budget ● $25,000.00
  11. 11. Signage or Banner Event Program and Event Program Ad Identity on Staff Event Give Awayplacement Invitations $2000 $2000 T-Shirts $600 Gift Bag $500opportunities (All digital event AdsBanner at Specify logo, listing, are 1920x1080p )   There are 9 Your music  givenevent $500 ad, etc.   available slot for away to 1000250k Logo on Invites and Ad company logo festival attendees Attendees Within 3 days in Program   (4x6)inches) to be  Sponsor banner will be Full Size Ad in placed on staff T-  Sponsor the give-seen by event attendees Event Program shirts.  away-bag $3800  Banner size is  800 Invitations 250k Event T-shirts will be 5000 Designer8 x2.5 feet 250k Event Programs in blu- worn by staff and Matte color bags fill Programs  in blu- tooth marketing all affiliates of the with 5000 Cdsfull color , full tooth marketing efforts African American (1per bag) and anybleed efforts Music Festival. other promo you havebanners will be Invitations will be Event programs T-shirts will be All Gifts will beplaced at entrance sent to corporate will also be worn by all staff pasted out at theand food courts market leaders in included in our and affiliated staff entrance on our various industries. email marketing members venue. campaign
  13. 13. Let’s say, for example, your company wants toadvertise some particular goods to customers who theability to purchase your product in this aggressivemarket saturated with competitors.With the African American Music EXPO venuesbeing located in Newarks prime shopping centre wecan aggressively build Databases and promote richmedia content to requesting customers. Customerscan store your messages for later viewing, or resendyour coupons to friends and family, producing theviral advertising effect.If you are looking for an effective method to get yourpromotional message heard and get exposure foryour goods and services with a minimum amount ofefforts and a small initial investment, then our Blue-tooth Proximity Marketing solution is a great way togo.
  14. 14. Advancements in mobile devices and digitalsignage, coupled with growing consumeracceptance of mobile marketing, are openingup great new opportunities for proximitymarketing to take off in event marketing thisyear. 2010 was widely proclaimed as "theyear of mobile" by industry watchers and by2012, analysts predict that more than 50percent of digital content will be accessed onmobile phones instead of computers. Proximity marketing exploits activities that consumers are already involved with — and enjoy — to offer retailers a new path to reach their audiences, affording a higher level of interactivity that didn’t exist before. Proximity marketing expands the scope of interactive marketing in public places — malls, food courts, cinemas, airports, etc. — to offer a more spontaneous and direct interaction. Think of it as taking location- based marketing to an even greater level of "local," and being contextually relevant in absolute terms. Proximity marketing allows retailers to leverage their strengths and create an even more memorable interaction for consumers and, by extension, motivate return visits and increase ROI.
  15. 15. Blu-tooth, a short-range wireless system supported by many mobile devices, is one transmission medium used for proximity marketing. The process of blu-tooth based proximity marketing involves setting up blu-tooth "broadcasting" equipment at a particular location and then sending information which can be text, images, audio or video to blu- tooth enabled devices within range of the broadcast server. Other standard data exchange formats such as Vcard can also be used.It used to be the case that due to security fears,or a desire to save battery life, many users keeptheir Blue-tooth devices in OFF mode, or ONbut not set to be discoverable. Because of this,often regions where Blue-tooth proximitymarketing is in operation it is accompanied byadvising via traditional media - such as posters,television screens or field marketing teams -suggesting people make their Blue-toothhandsets discoverable in order to receive freecontent - this is often referred to as a "Call-to-Action." A discoverable blu-tooth devicewithin range of the server is automatically senta message asking if the user would like toreceive the free content.
  16. 16. Current mobile phones usually have blu-toothswitched ON by default, and a majority ofusers now leave blu-tooth switched on for easyconnection with car kits and headsets.Some implementations of blu-tooth proximitymarketing require users to run Javaapplications on their phones to enable them toreceive content. This has the advantage thatonly those who choose to will receive content.Others require no handset-side software.The diversity of mobile phones is huge. Screensizes and supported file formats varies greatly.To obtain the optimal user experience withblu-tooth Marketing, the blu-tooth systemmust be able to automatically recognize phonemodels and deliver the proper contentautomatically.
  17. 17. App. Marketing atThe African American Music EXPO
  18. 18. In the past traditional advertising had been looked atas nothing more than an interruption in your viewingexperience whether it be for television, magazines,newspapers or searching on the internet and receivinga gazillion pop-ups. There is a new type of advertisingthat provides a completely different twist and offersengaging entertainment that is educational as well asinformational. This new medium is called ‘app-vertising’ and this proves to be the future of socialapplication advertising in a huge way.   This is achieved with a functional blu-toothand QR Code call - to - Action marketing program ● Installation instructions ● Sources for replacement parts and service ● Directions to your business ● The process for hiring your professional services ● Valuable coupons and special offers ● Recommendations for complementary products and services ● Free mp3 downloads ● Customer feedback forms
  19. 19. Unlike traditional advertising, proximity marketing isdone in real-time; retailers can manage and measure theircampaigns immediately.  Proximity-based means that consumers will beengaged through their mobile devices within adefined range (300 ft max. radius), so it is idealfor  locations with pass-by-foot traffic.   Blue-tooth-signal based means that companies cansend information to consumers who are alreadyprimed and willing to receive content, i.e., coupons,videos, movies and music in rich detail to anyonewithin that range, at no cost to the recipientbecause there is no interaction through mobilecarriers.  It is inexpensive as companies avoid having to paycarriers to deliver their marketing messages, andthey can simultaneously gather customer data thatno one else can. It is effective by identifying and messaging thousands ofphones in a matter of hours.
  20. 20. Corporate Sponsor LevelYour sponsorship will provide you with high visibility among the attendeesof the EXPO. Your exposure will include the states of New York, New Jersey,Pennsylvania, Connecticut, and Delaware. Promotional coverage of this eventalso will provide the opportunity for you to reach your intended demographic,for premium exposure. As a sponsor, your business will be promoted in a widevariety of outlets, including a live radio simulcast at the festival as well asextensive print media throughout the states listed above.In addition to this, your business will be in our program with an ad and/orarticle, depending on your level of sponsorship. This will enable you to displayyour logo on promotional materials / banners, and provide you marketing spaceat the event. You will also receive complimentary tickets to the VIP Canopy,where you will be able to meet and mingle with the performers, relax, andenjoy food and beverages while listening to the music on the main stage. Also,you will receive a special gift package in appreciation of your participation.Finally, you will enjoy a full array of entertainment opportunities includinggreat refreshments.
  21. 21. We invite you to become a sponsor and ask you to pleasereview the different packages, which we are offering. Alsoincluded is a form for you to return with your commitment.There are four levels of sponsorship: Title, Platinum, Gold,and Silver. Each level is explained in detail in the Table, listedbelow.Please join us by sponsoring and participating in the African-American Music EXPO! Lets make beautiful music togetherby showcasing your goods and services at our high profile,high traffic Newark, NJ event. If you have questions, please contact Yasheen .S. Vickers (cell) 646-397-2617 or email ( View Media Kit