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Internet Marketing Seminar: Bloomington Business Expo 2010
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Internet Marketing Seminar: Bloomington Business Expo 2010


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Internet marketing overview presentation for a seminar at the 2010 Bloomington Business Expo.

Internet marketing overview presentation for a seminar at the 2010 Bloomington Business Expo.

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  • In 2008, Google announced that their internal process for discovering websites and webpages had officially discovered over 1 trillion unique URLs (addresses).
  • Mobile devices and ever smaller laptops and portable devices are enabling us to access the internet more than ever before.
  • Knowem/Namechk
  • Transcript

    • 1. Learn How to Grow Your Business Online
      Internet Marketing & New Media
    • 2. Who Am I?
      John A. Lee - Search Engine Marketer; Professional Blogger
      Professional Experience
      Hanapin Marketing
      WordStream Inc.
      Clix Marketing
      Industry Blogging; Articles
      Clix Marketing PPC Blog
      WordStream Blog
      Website Magazine
    • 3. Seminar Agenda
      Introduction to Internet Marketing
      PPC: Pay-per-click Marketing
      SEO: Search Engine Optimization
      Social Media
      Q & A
    • 4. Introduction to Internet Marketing
    • 5. The Internet is Still Growing
    • 6. Internet Access is Easier Than Ever
      Mobile Devices
      • iPhones, iPads
      • 7. Android, Blackberry, Windows
      Netbooks and Laptops
    • 8. Get In Front of Your Potential Customers
      Your potential customers are on the Internet already
      Some are actively seeking your products or services
      Some are simply there for entertainment
      Internet marketing is the vehicle for capturing their attention and business
    • 9. Internet Marketing Disciplines
      E-Mail Marketing
      Website Development
      Search Engine Marketing
      PPC, SEO
      Social Media Marketing
      Online Reputation Management
      Web PR
    • 10. PPC: Pay-per-click Marketing
    • 11. What is PPC?
      PPC is an advertising platform on search engines like Google, Yahoo! and Bing
      Ads appear above and next-to search results
      Very targeted
      You choose keywords
      You write the ads
      Target customers at the point of search when they are actively seeking your products/services
    • 12.
    • 13. PPC Basics
      Built on common sense foundation of keywords and ads
      PPC means pay-per-click –you only pay when a searcher clicks your ad
      Click prices and ad position are determined in a real-time auction based on a Maximum Cost-per-Click Bid set by you
    • 14. Keys to Success
      Start with Google AdWords
      Conduct a Review of Target Customers
      Perform Keyword Research
      Write Ads and Landing Pages That…
      Are Simple and Succinct
      Express the Benefits of Your Product/Service
      Have a Clear Call-to-Action
      Track Conversions (Sales or Leads)
      Monitor Important Success Metrics
      Click-through Rate (CTR)
      Conversion Rate
      Return on Investment (ROI)
    • 15. PPC Outside of Search Engines
      Contextual Advertising
      Google Content Network (through Google AdWords)
      Targets passive Internet users on the sites they visit
      Find customers based on interests, demographics
      Mobile Ads
      Target mobile Internet users with special ads & tracking
      Facebook Advertising
      Target millions of engaged users
      Find customers based on interests, demographics
    • 16. SEO: Search Engine Optimization
    • 17. What is SEO?
      Millions of searches are completed on Google, Yahoo! and Bing each day: your website should be present
      SEO is the act of improving your website to be ranked in “natural” or “organic” search engine results
      Search engines rank sites based on relevancy and perceived trust via in-bound links
      Unlike PPC, you can’t pay to rank higher – the onus is on you to improve your website
    • 18.
    • 19. SEO Basics
      Start with a user-friendly and conversion focused website
      Your content must be keyword focused – this is the core of SEO
      Strike a balance between writing for search engines and writing for actual visitors
    • 20. Keys to Success
      Conduct a Review of Target Customers
      Perform Keyword Research
      Write Website Copy That…
      Uses the Keywords You Want to Rank For
      Expresses the Benefits of Your Product/Service
      Has a Clear Call-to-Action
      Set Up Webmaster Accounts with Google, Yahoo! and Bing
      Track Performance with Google Analytics
      Track Conversions (Sales or Leads)
      Monitor Important Success Metrics
      Bounce Rate
      Conversion Rate
      Check Rankings 1-2 Times a Month
      SEO for FireFox / RankChecker
    • 21. Google Analytics
    • 22. Social Media
    • 23. 333 million minutes will be spent on Facebook
      83,300 people will send tweets on Twitter
      59,367 professionals will visit LinkedIn
      1,200 hours of video will be uploaded to YouTube
      …and that’s just 4 social networking sites!
      By the Time This Seminar is Over…
    • 24. What is Social Media
      Category of Websites Based on User-Generated Content and Participation
      Personal and Professional Networking
      Social Bookmarking
      Image and Video Sharing
    • 25. Blogging
    • 26. Micro-Blogging
    • 27. Facebook - Personal
      Facebook Pages - Business
      Social Networking
    • 28. LinkedIn
      Social Networking
    • 29. Flickr
      Image and Video Sharing
    • 30. Delicious
      Social Bookmarking
    • 31. Social Media: Why Should Your Business Care?
      Social networking usage has more than doubled since 2007
      Internet users spend 17% of their “online time” on social networking sites
      This is nearly triple the percentage in 2008
      55.6 million adults visit social networks at least monthly
    • 32. Leverage Social Media for Business
      Start a business blog or
      Create social profile names that relate to your business
      Create a Twitter account and use it
      Create a business page on Facebook
      Research other social networking sites in your business niche
      Actively seek out individuals on social networking sites with interests related to your business
      Promote your social profiles from your business website
    • 33. A Note About Online Reputation Management
      • Part of participating in social media is staying on top of your reputation online
      • 34. Input keywords for your brand name and employees into Google Alerts
      • 35. Track what is being said about you and your business
      • 36. Respond when necessary; don’t overreact to negative reviews or comments
    • Social Media Basics
      The key is to PARTICIPATE
      Showing you care about your business will make potential customers care, too
      Help shape the discussion about your business online
      Don’t over-sell or over-promote on social websites, be subtle and be part of the conversation
    • 37. Services & Tools
    • 38. Services & Tools
    • 39. Services & Tools
      Social Media
    • 40. Recommended Reading
      • Twitter Marketing for Dummies
      • 41. SEO: An Hour a Day
      • 42. Web Analytics: An Hour a Day
      • 43. PPC: An Hour a Day (released later in 2010)
      • 44. Social Media Marketing: An Hour a Day
    • Q & A
      Follow Me on Twitter: @john_a_lee
      Ask Me Anything:
      Review or Print This Presentation: