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Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
Internet Marketing Seminar: Bloomington Business Expo 2010
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Internet Marketing Seminar: Bloomington Business Expo 2010

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Internet marketing overview presentation for a seminar at the 2010 Bloomington Business Expo.

Internet marketing overview presentation for a seminar at the 2010 Bloomington Business Expo.

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  • In 2008, Google announced that their internal process for discovering websites and webpages had officially discovered over 1 trillion unique URLs (addresses).
  • Mobile devices and ever smaller laptops and portable devices are enabling us to access the internet more than ever before.
  • Knowem/Namechk
  • Transcript

    • 1. Learn How to Grow Your Business Online<br />Internet Marketing & New Media<br />
    • 2. Who Am I?<br />John A. Lee - Search Engine Marketer; Professional Blogger<br />Professional Experience<br />AuthorHouse<br />Hanapin Marketing<br />WordStream Inc.<br />Clix Marketing<br />Industry Blogging; Articles<br />PPCHero.com<br />SEOBoy.com<br />Clix Marketing PPC Blog<br />WordStream Blog<br />Website Magazine<br />
    • 3. Seminar Agenda<br />Introduction to Internet Marketing<br />PPC: Pay-per-click Marketing<br />SEO: Search Engine Optimization<br />Social Media<br />Q & A<br />
    • 4. Introduction to Internet Marketing<br />
    • 5. The Internet is Still Growing<br />
    • 6. Internet Access is Easier Than Ever<br />Mobile Devices<br /><ul><li>iPhones, iPads
    • 7. Android, Blackberry, Windows</li></ul>Netbooks and Laptops<br />
    • 8. Get In Front of Your Potential Customers<br />Your potential customers are on the Internet already<br />Some are actively seeking your products or services<br />Some are simply there for entertainment<br />Internet marketing is the vehicle for capturing their attention and business<br />
    • 9. Internet Marketing Disciplines<br />E-Mail Marketing<br />Website Development<br />Search Engine Marketing<br />PPC, SEO<br />Social Media Marketing<br />Online Reputation Management<br />Web PR<br />
    • 10. PPC: Pay-per-click Marketing<br />
    • 11. What is PPC?<br />PPC is an advertising platform on search engines like Google, Yahoo! and Bing<br />Ads appear above and next-to search results<br />Very targeted<br />You choose keywords<br />You write the ads<br />Target customers at the point of search when they are actively seeking your products/services<br />
    • 12.
    • 13. PPC Basics<br />Built on common sense foundation of keywords and ads<br />PPC means pay-per-click –you only pay when a searcher clicks your ad<br />Click prices and ad position are determined in a real-time auction based on a Maximum Cost-per-Click Bid set by you<br />
    • 14. Keys to Success<br />Start with Google AdWords<br />Conduct a Review of Target Customers<br />Perform Keyword Research<br />Write Ads and Landing Pages That…<br />Are Simple and Succinct<br />Express the Benefits of Your Product/Service<br />Have a Clear Call-to-Action<br />Track Conversions (Sales or Leads)<br />Monitor Important Success Metrics<br />Click-through Rate (CTR)<br />Conversion Rate<br />Return on Investment (ROI)<br />
    • 15. PPC Outside of Search Engines<br />Contextual Advertising<br />Google Content Network (through Google AdWords)<br />Targets passive Internet users on the sites they visit<br />Find customers based on interests, demographics<br />Mobile Ads<br />Target mobile Internet users with special ads & tracking<br />Facebook Advertising<br />Target millions of engaged users<br />Find customers based on interests, demographics<br />
    • 16. SEO: Search Engine Optimization<br />
    • 17. What is SEO?<br />Millions of searches are completed on Google, Yahoo! and Bing each day: your website should be present<br />SEO is the act of improving your website to be ranked in “natural” or “organic” search engine results<br />Search engines rank sites based on relevancy and perceived trust via in-bound links<br />Unlike PPC, you can’t pay to rank higher – the onus is on you to improve your website<br />
    • 18.
    • 19. SEO Basics<br />Start with a user-friendly and conversion focused website<br />Your content must be keyword focused – this is the core of SEO<br />Strike a balance between writing for search engines and writing for actual visitors<br />
    • 20. Keys to Success<br />Conduct a Review of Target Customers<br />Perform Keyword Research<br />Write Website Copy That…<br />Uses the Keywords You Want to Rank For<br />Expresses the Benefits of Your Product/Service<br />Has a Clear Call-to-Action<br />Set Up Webmaster Accounts with Google, Yahoo! and Bing<br />Track Performance with Google Analytics<br />Track Conversions (Sales or Leads)<br />Monitor Important Success Metrics<br />Visitors<br />Bounce Rate<br />Conversion Rate<br />Check Rankings 1-2 Times a Month<br />SEO for FireFox / RankChecker<br />
    • 21. Google Analytics<br />
    • 22. Social Media<br />
    • 23. 333 million minutes will be spent on Facebook<br />83,300 people will send tweets on Twitter<br />59,367 professionals will visit LinkedIn<br />1,200 hours of video will be uploaded to YouTube<br />…and that’s just 4 social networking sites!<br />By the Time This Seminar is Over…<br />
    • 24. What is Social Media<br />Category of Websites Based on User-Generated Content and Participation<br />Blogging/Micro-Blogging<br />Personal and Professional Networking<br />Social Bookmarking<br />Image and Video Sharing<br />
    • 25. Blogging<br />
    • 26. Micro-Blogging<br />
    • 27. Facebook - Personal<br />Facebook Pages - Business<br />Social Networking<br />
    • 28. LinkedIn<br />MySpace<br />Social Networking<br />
    • 29. Flickr<br />YouTube<br />Image and Video Sharing<br />
    • 30. Delicious<br />StumbleUpon<br />Social Bookmarking<br />
    • 31. Social Media: Why Should Your Business Care?<br />Social networking usage has more than doubled since 2007<br />Internet users spend 17% of their “online time” on social networking sites<br />This is nearly triple the percentage in 2008<br />55.6 million adults visit social networks at least monthly<br />
    • 32. Leverage Social Media for Business<br />Start a business blog<br />Wordpress.com or Blogger.com<br />Create social profile names that relate to your business<br />Create a Twitter account and use it<br />Create a business page on Facebook<br />Research other social networking sites in your business niche<br />Actively seek out individuals on social networking sites with interests related to your business<br />Promote your social profiles from your business website<br />
    • 33. A Note About Online Reputation Management<br /><ul><li>Part of participating in social media is staying on top of your reputation online
    • 34. Input keywords for your brand name and employees into Google Alerts
    • 35. Track what is being said about you and your business
    • 36. Respond when necessary; don’t overreact to negative reviews or comments</li></li></ul><li>Social Media Basics<br />The key is to PARTICIPATE<br />Showing you care about your business will make potential customers care, too<br />Help shape the discussion about your business online<br />Don’t over-sell or over-promote on social websites, be subtle and be part of the conversation<br />
    • 37. Services & Tools<br />PPC<br />Google.com/AdWords<br />SearchMarketing.Yahoo.com<br />adCenter.Microsoft.com<br />Facebook.com/Advertising<br />AdWords.Google.com/select/KeywordToolExternal<br />WordStream.com/Keywords<br />
    • 38. Services & Tools<br />SEO<br />Google.com/Analytics<br />AdWords.Google.com/select/KeywordToolExternal<br />WordStream.com/Keywords<br />Tools.SEOBook.com/FireFox/Seo-For-Firefox/<br />Google.com/Webmasters<br />SiteExplorer.Search.Yahoo.com<br />Bing.com/Webmaster<br />
    • 39. Services & Tools<br />Social Media<br />Twitter.com<br />Search.Twitter.com<br />Facebook.com<br />Wordpress.com<br />Blogger.com<br />Knowem.com<br />Namechk.com<br />Google.com/Alerts<br />
    • 40. Recommended Reading<br /><ul><li>Twitter Marketing for Dummies
    • 41. SEO: An Hour a Day
    • 42. Web Analytics: An Hour a Day
    • 43. PPC: An Hour a Day (released later in 2010)
    • 44. Social Media Marketing: An Hour a Day</li></li></ul><li>Q & A<br />Follow Me on Twitter: @john_a_lee<br />Ask Me Anything: formspring.me/bakedwheat<br />Email: john@clixmarketing.com<br />Review or Print This Presentation:<br />

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