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Internet Marketing Seminar: Bloomington Business Expo 2010

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Internet marketing overview presentation for a seminar at the 2010 Bloomington Business Expo.

Internet marketing overview presentation for a seminar at the 2010 Bloomington Business Expo.

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  • In 2008, Google announced that their internal process for discovering websites and webpages had officially discovered over 1 trillion unique URLs (addresses).
  • Mobile devices and ever smaller laptops and portable devices are enabling us to access the internet more than ever before.
  • Knowem/Namechk

Transcript

  • 1. Learn How to Grow Your Business Online
    Internet Marketing & New Media
  • 2. Who Am I?
    John A. Lee - Search Engine Marketer; Professional Blogger
    Professional Experience
    AuthorHouse
    Hanapin Marketing
    WordStream Inc.
    Clix Marketing
    Industry Blogging; Articles
    PPCHero.com
    SEOBoy.com
    Clix Marketing PPC Blog
    WordStream Blog
    Website Magazine
  • 3. Seminar Agenda
    Introduction to Internet Marketing
    PPC: Pay-per-click Marketing
    SEO: Search Engine Optimization
    Social Media
    Q & A
  • 4. Introduction to Internet Marketing
  • 5. The Internet is Still Growing
  • 6. Internet Access is Easier Than Ever
    Mobile Devices
    • iPhones, iPads
    • 7. Android, Blackberry, Windows
    Netbooks and Laptops
  • 8. Get In Front of Your Potential Customers
    Your potential customers are on the Internet already
    Some are actively seeking your products or services
    Some are simply there for entertainment
    Internet marketing is the vehicle for capturing their attention and business
  • 9. Internet Marketing Disciplines
    E-Mail Marketing
    Website Development
    Search Engine Marketing
    PPC, SEO
    Social Media Marketing
    Online Reputation Management
    Web PR
  • 10. PPC: Pay-per-click Marketing
  • 11. What is PPC?
    PPC is an advertising platform on search engines like Google, Yahoo! and Bing
    Ads appear above and next-to search results
    Very targeted
    You choose keywords
    You write the ads
    Target customers at the point of search when they are actively seeking your products/services
  • 12.
  • 13. PPC Basics
    Built on common sense foundation of keywords and ads
    PPC means pay-per-click –you only pay when a searcher clicks your ad
    Click prices and ad position are determined in a real-time auction based on a Maximum Cost-per-Click Bid set by you
  • 14. Keys to Success
    Start with Google AdWords
    Conduct a Review of Target Customers
    Perform Keyword Research
    Write Ads and Landing Pages That…
    Are Simple and Succinct
    Express the Benefits of Your Product/Service
    Have a Clear Call-to-Action
    Track Conversions (Sales or Leads)
    Monitor Important Success Metrics
    Click-through Rate (CTR)
    Conversion Rate
    Return on Investment (ROI)
  • 15. PPC Outside of Search Engines
    Contextual Advertising
    Google Content Network (through Google AdWords)
    Targets passive Internet users on the sites they visit
    Find customers based on interests, demographics
    Mobile Ads
    Target mobile Internet users with special ads & tracking
    Facebook Advertising
    Target millions of engaged users
    Find customers based on interests, demographics
  • 16. SEO: Search Engine Optimization
  • 17. What is SEO?
    Millions of searches are completed on Google, Yahoo! and Bing each day: your website should be present
    SEO is the act of improving your website to be ranked in “natural” or “organic” search engine results
    Search engines rank sites based on relevancy and perceived trust via in-bound links
    Unlike PPC, you can’t pay to rank higher – the onus is on you to improve your website
  • 18.
  • 19. SEO Basics
    Start with a user-friendly and conversion focused website
    Your content must be keyword focused – this is the core of SEO
    Strike a balance between writing for search engines and writing for actual visitors
  • 20. Keys to Success
    Conduct a Review of Target Customers
    Perform Keyword Research
    Write Website Copy That…
    Uses the Keywords You Want to Rank For
    Expresses the Benefits of Your Product/Service
    Has a Clear Call-to-Action
    Set Up Webmaster Accounts with Google, Yahoo! and Bing
    Track Performance with Google Analytics
    Track Conversions (Sales or Leads)
    Monitor Important Success Metrics
    Visitors
    Bounce Rate
    Conversion Rate
    Check Rankings 1-2 Times a Month
    SEO for FireFox / RankChecker
  • 21. Google Analytics
  • 22. Social Media
  • 23. 333 million minutes will be spent on Facebook
    83,300 people will send tweets on Twitter
    59,367 professionals will visit LinkedIn
    1,200 hours of video will be uploaded to YouTube
    …and that’s just 4 social networking sites!
    By the Time This Seminar is Over…
  • 24. What is Social Media
    Category of Websites Based on User-Generated Content and Participation
    Blogging/Micro-Blogging
    Personal and Professional Networking
    Social Bookmarking
    Image and Video Sharing
  • 25. Blogging
  • 26. Micro-Blogging
  • 27. Facebook - Personal
    Facebook Pages - Business
    Social Networking
  • 28. LinkedIn
    MySpace
    Social Networking
  • 29. Flickr
    YouTube
    Image and Video Sharing
  • 30. Delicious
    StumbleUpon
    Social Bookmarking
  • 31. Social Media: Why Should Your Business Care?
    Social networking usage has more than doubled since 2007
    Internet users spend 17% of their “online time” on social networking sites
    This is nearly triple the percentage in 2008
    55.6 million adults visit social networks at least monthly
  • 32. Leverage Social Media for Business
    Start a business blog
    Wordpress.com or Blogger.com
    Create social profile names that relate to your business
    Create a Twitter account and use it
    Create a business page on Facebook
    Research other social networking sites in your business niche
    Actively seek out individuals on social networking sites with interests related to your business
    Promote your social profiles from your business website
  • 33. A Note About Online Reputation Management
    • Part of participating in social media is staying on top of your reputation online
    • 34. Input keywords for your brand name and employees into Google Alerts
    • 35. Track what is being said about you and your business
    • 36. Respond when necessary; don’t overreact to negative reviews or comments
  • Social Media Basics
    The key is to PARTICIPATE
    Showing you care about your business will make potential customers care, too
    Help shape the discussion about your business online
    Don’t over-sell or over-promote on social websites, be subtle and be part of the conversation
  • 37. Services & Tools
    PPC
    Google.com/AdWords
    SearchMarketing.Yahoo.com
    adCenter.Microsoft.com
    Facebook.com/Advertising
    AdWords.Google.com/select/KeywordToolExternal
    WordStream.com/Keywords
  • 38. Services & Tools
    SEO
    Google.com/Analytics
    AdWords.Google.com/select/KeywordToolExternal
    WordStream.com/Keywords
    Tools.SEOBook.com/FireFox/Seo-For-Firefox/
    Google.com/Webmasters
    SiteExplorer.Search.Yahoo.com
    Bing.com/Webmaster
  • 39. Services & Tools
    Social Media
    Twitter.com
    Search.Twitter.com
    Facebook.com
    Wordpress.com
    Blogger.com
    Knowem.com
    Namechk.com
    Google.com/Alerts
  • 40. Recommended Reading
    • Twitter Marketing for Dummies
    • 41. SEO: An Hour a Day
    • 42. Web Analytics: An Hour a Day
    • 43. PPC: An Hour a Day (released later in 2010)
    • 44. Social Media Marketing: An Hour a Day
  • Q & A
    Follow Me on Twitter: @john_a_lee
    Ask Me Anything: formspring.me/bakedwheat
    Email: john@clixmarketing.com
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