Emerging Technologies In Airline Industry

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Emerging Technologies In Airline Industry

  1. 1. Emerging Technologies in Airline Industry Ajay Kumar 2751870 Balaji Jayaraman 2672571 Piyush Goyal 2555623 Mobin Boban Olasa 2752015
  2. 2. Emerging Technologies <ul><li>Two Dimensional Bar Technology </li></ul><ul><li>– Ajay Kumar </li></ul><ul><li>Audio and Video On Demand (AVOD) </li></ul><ul><li>– Balaji Jayaraman </li></ul><ul><li>Google Earth </li></ul><ul><ul><li>– Piyush Goyal </li></ul></ul><ul><li>Wireless </li></ul><ul><li>– Mobin Boban Olasa </li></ul>
  3. 3. Airline Industry <ul><li>This industry is used to transport people and freight </li></ul><ul><li>There are types and sizes of aircrafts </li></ul><ul><li>These industry work for domestic and international customers </li></ul><ul><li>This industry generates a considerable amount of revenue </li></ul><ul><li>It plays a major role in </li></ul><ul><ul><li>Economic Growth </li></ul></ul><ul><ul><li>World Trade </li></ul></ul><ul><ul><li>International Investment </li></ul></ul><ul><ul><li>Tourism </li></ul></ul>
  4. 4. British Airlines <ul><li>Was found in the year 31st March 1974 </li></ul><ul><li>Operates across globe </li></ul><ul><li>It is UK’s largest airline </li></ul><ul><li>Commuting to more than 550 destinations and to various airports </li></ul><ul><li>Has number of subsidiary companies </li></ul><ul><li>Carries passengers and cargo </li></ul><ul><li>Types of fleet </li></ul><ul><ul><li>Boeing </li></ul></ul><ul><ul><li>Airbus </li></ul></ul>
  5. 5. Services offered by British Airways <ul><li>E-Ticketing </li></ul><ul><li>Online Check-in </li></ul><ul><li>Mobile and PDA services </li></ul><ul><li>On board entertainment </li></ul><ul><li>Fleet facts </li></ul><ul><li>Route maps </li></ul>
  6. 6. Technologies Discussed <ul><li>Audio and Video on Demand (AVOD) </li></ul><ul><li>Two dimensional bar technology </li></ul>
  7. 7. Audio and Video On Demand <ul><li>British Airways uses “Rockwell and Collins” TES (Total Entertainment System) </li></ul><ul><li>Is a part of Inflight entertainment system </li></ul><ul><li>Passenger can listen or watch digital file using this technology </li></ul><ul><li>Can watch </li></ul><ul><ul><li>Movies </li></ul></ul><ul><ul><li>TV shows </li></ul></ul><ul><ul><li>Factual programs </li></ul></ul><ul><ul><li>View outside the aircraft </li></ul></ul><ul><li>Can Listen to </li></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Announcement </li></ul></ul><ul><ul><li>Radio </li></ul></ul>
  8. 8. Characteristic of AVOD <ul><li>Allows user to choose the media files </li></ul><ul><li>Acts like a TV sets where passengers can </li></ul><ul><ul><li>Play </li></ul></ul><ul><ul><li>Pause </li></ul></ul><ul><ul><li>Stop and </li></ul></ul><ul><ul><li>Control the volume </li></ul></ul><ul><li>Supports concurrent users </li></ul><ul><li>Compactable with other services of IFE like </li></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><li>Games </li></ul></ul>
  9. 9. Characteristic of AVOD <ul><li>Has two states “Weight On Wheels” and “Weight Off wheels” </li></ul><ul><li>This service starts when the state is “Weight Off wheels” </li></ul><ul><li>This service stops when the state is “Weight On wheels” </li></ul><ul><li>Pauses all the play back while forced broadcasting and resumes when the broadcasting is over </li></ul><ul><li>Two types of broad casting </li></ul><ul><ul><li>Flight Announcement and </li></ul></ul><ul><ul><li>Passenger Announcement (Flight Announcement overrides Passenger Announcement) </li></ul></ul>
  10. 10. Characteristic of AVOD <ul><li>Ensures the clarity of Audio and Video files </li></ul><ul><li>Supports “Decompression State” </li></ul><ul><li>Supports Portable Audio/Video devices </li></ul><ul><li>Has ability to generate Reports </li></ul>
  11. 11. Components of AVOD <ul><li>Digital media server (DMS) </li></ul><ul><li>Primary Access Terminal (PAT) </li></ul><ul><li>Secondary Access Terminal (SAT) </li></ul><ul><li>Audio Visual Unit (AVU) </li></ul><ul><li>Seat Display Unit (SDU) </li></ul><ul><li>Passenger Control Unit (PCU) </li></ul><ul><li>Over Head display Unit (OHDU) </li></ul><ul><li>Headset jack </li></ul><ul><li>Portable devices </li></ul>
  12. 12. Implementation <ul><li>The DMS stores all the digital Media files </li></ul><ul><li>This is connected to the seats with the help of AVU </li></ul><ul><li>The PAT controls all the seat activities </li></ul><ul><li>PAT is used to </li></ul><ul><ul><li>Select the files and services available to seat or a group of seats </li></ul></ul><ul><ul><li>Restart the seat </li></ul></ul><ul><ul><li>Generate reports </li></ul></ul><ul><ul><li>Announcements can be made </li></ul></ul>
  13. 13. PAT
  14. 14. Implementation <ul><li>SDU displays the interface and the video </li></ul><ul><li>PCU is used to choose a digital file and to traverse through the interface </li></ul><ul><li>The headphones are plugged into the headset jack </li></ul><ul><li>The OHDU is used to display the video or information that has been broadcasted </li></ul>
  15. 15. Benefits of AVOD <ul><li>Adds a greater value to the organization </li></ul><ul><li>The organization possess competitive advantage by implementing AVOD </li></ul><ul><li>Keeps the passengers occupied in long haul flight </li></ul><ul><li>Increases revenue </li></ul><ul><li>Marketing their products </li></ul><ul><li>Promote safety </li></ul><ul><li>Generate Reports </li></ul>
  16. 16. Two Dimensional Bar Technology <ul><li>Invented by Japanese corporation in 1994. </li></ul><ul><li>It enable to encrypt personal and secret information into some kind of unreadable bar. </li></ul><ul><li>Encrypt the information with the help of Elliptic Curve Cryptography. </li></ul>
  17. 17. Two Dimensional Bar Technology <ul><li>This bar code can be send to various hand held device such as mobile phone, PDA etc. </li></ul><ul><li>This technology uses 163 bit of data to encrypt the message. </li></ul><ul><li>Uses digital signature to ensure more security in the bar code. </li></ul>
  18. 18. Characteristic of Mobile Bar Technology <ul><li>Enable user to receive ticket via their mobile phone or PDA. </li></ul><ul><li>Act like ordinary ticket for traveling purpose. </li></ul><ul><li>Message can be sent to any mobile phone capable of receiving Picture message. </li></ul><ul><li>Improve the efficiency of delivery, flight time update and boarding process. </li></ul><ul><li>Impact on environment. </li></ul>
  19. 19. Implementation <ul><li>Airline send encrypted message to the passenger’s mobile or PDA. </li></ul><ul><li>This message is in the form of bar code. </li></ul><ul><li>Customer produces this encrypted message at the time of check-in. </li></ul>
  20. 20. Implementation <ul><li>This message is decrypted and recognized by a device in airport. </li></ul><ul><li>This decrypted message reveal information about the passenger and his travel. </li></ul><ul><li>Device used to recognizes the encrypted message: </li></ul><ul><ul><ul><li>IATA 2D Bar Code (PDF 417) for Internet and CUSS. </li></ul></ul></ul><ul><ul><ul><li>Unisys Mobile Boarding Pass. </li></ul></ul></ul><ul><ul><ul><li>Unisys Quick Service Point Unisys. </li></ul></ul></ul>
  21. 21. Benefits of 2D bar technology <ul><li>Result in organizational growth up to $500 million. </li></ul><ul><li>Enable self service to check in and boarding aircraft. </li></ul><ul><li>Simplify the process. </li></ul><ul><li>Make direct communication between airline and customer. </li></ul><ul><li>Save time. </li></ul><ul><li>Reduce the congestion of passenger at the counter. </li></ul>
  22. 22. Benefits of 2D bar technology <ul><li>Achieve cost saving by one to one marketing. </li></ul><ul><li>Reduces the number of paper and resources used at airport. </li></ul><ul><li>Better customer relationship. </li></ul><ul><li>It increases customer privacy and security. </li></ul>
  23. 23. Conclusion <ul><li>These technologies adds value to the industry and organization </li></ul><ul><li>Has competitive advantage </li></ul><ul><li>Attracts customers and generates revenue </li></ul><ul><li>The process and time consumed is reduced </li></ul><ul><li>Assists the growth of the Industry and organization </li></ul>
  24. 24. Useful Links <ul><li>Slide share </li></ul><ul><li>http:// www.slideshare.net/bajeej </li></ul><ul><li>Facebook </li></ul><ul><li>http://www.facebook.com/group.php?gid=20957685361 </li></ul>
  25. 25. References <ul><li>A mobile is all you need to catch flight : Goergo. Retrieved on May 26, 2008. from http:// www.goergo.in/?p =1040 </li></ul><ul><li>Avionics Magazine :: Outlook for IFE: Still Rosy. Retrieved on May30, 2008. From http://www.aviationtoday.com/av/categories/commercial/12516.html </li></ul><ul><li>British Airways Upgrading IFE with AVOD and Other Features. Retrieved on May30, 2008. From http://www.flttechonline.com/Current/British%20Airways%20Upgrading%20IFE%20with%20AVOD%20and%20Other%20Features.htm </li></ul>
  26. 26. References <ul><li>Certicom Technology Selected by Continental Airlines for Mobile Ticketing Security Solution. Retrieved on May 26, 2008. from http://www.finanznachrichten.de/nachrichten-2008-04/artikel-10592062.asp </li></ul><ul><li>New Subtitle Technology for Emirates Inflight Entertainment System. Retrieved on May30, 2008. From http://www.asiatraveltips.com/news07/111-EmiratesAirline.shtml </li></ul><ul><li>Oiaga, M. (2006). Google Earth to Showcase BA Vacation Destinations. Retrieved May 21, 2008, from http://news.softpedia.com/news/Google-Earth-to-Showcase-BA-Vacation-Destinations-34660.shtml </li></ul>

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