• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Disruptive innovation at the bottom of the pyramid (DI BOP)
 

Disruptive innovation at the bottom of the pyramid (DI BOP)

on

  • 1,914 views

Due to the different dynamics required for organizations to serve the emerging market ...

Due to the different dynamics required for organizations to serve the emerging market
which contains billions of people at the bottom of the pyramid (BOP) coupled with the increasing desire for organizations to grow and be more multinational, organizations need to continually innovate. However, the tendency for large and established companies to ignore the BOP market and rather focus on existing markets, gives an indication of the existence of a vulnerability that potentially disruptive innovations from the BOP
will not be recognized in good time for a counter measure.

This can be deduced from the fact that good management practice advocates that managers should learn and listen to their customers. Therefore majority of the large existing companies continually focus on their main customer/market with sustaining innovations which leaves aspiring new
entrants with an under-served BOP market to experiment with.

Statistics

Views

Total Views
1,914
Views on SlideShare
1,903
Embed Views
11

Actions

Likes
1
Downloads
51
Comments
0

4 Embeds 11

https://www.linkedin.com 4
http://www.linkedin.com 3
http://www.casequiz.com 3
http://paper.li 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Disruptive innovation at the bottom of the pyramid (DI BOP) Disruptive innovation at the bottom of the pyramid (DI BOP) Presentation Transcript

    • Trends and Future of Sustainable Development 9-10 June 2011, Tampere Finland Disruptive Innovation at the Bottom of the Pyramid AbayomiBaiyere & JasparRoos Twitter: @speak2ab @jasparroos Image: wisemarketing.files.wordpress.com
    • Introduction: Disruptive Innovation [ DI ] Introduction Objectives Methodology Results Conclusion Leading Company Image: http://www.lawgazette.co.uk DIBOP Research
    • Introduction Bottom of the Pyramid [BOP ] Introduction $55+ per day 75–100 M Objectives TOP Methodology Results Conclusion Less than$4 per day [BOP] 4000 M People DIBOP Research
    • The Curiousity. [ DIBOP ] Introduction Objectives Methodology Results Conclusion DIBOP Research
    • What?Can DI occur Introductionat BOP? Objectives Can DIBOP Methodology impact sustainability of Results top companies? Conclusion How should DIBOPs be dealt with? DIBOP Research
    • How?Prior Research Introduction Objectives Methodology Results Conclusion Interviews Simulation DIBOP Research
    • Clarifying Basics. Innovations Radical •. Telephone, Light Bulb Introduction Objectives Methodology •. ResultsDiscontinuous Mobile phone, Inkjet printer Conclusion Disruptive •. Market Simple Non Mainstream /www.computerservicestoronto.com/ DIBOP Research
    • Clarifying Basics. BOP Redefined Global Traditional BOP Introduction Objectives Methodology •. BOP BOP ResultsRegional Conclusion BOP BOP B2B Fortune 500 SME DIBOP Research
    • How? Contd. DIBOP SimulationAgent Based Modelling Introduction Objectives Methodology Results Conclusion DIBOP Research
    • How? DIBOP Simulation Introduction Objectives Methodology Results ConclusionTo run the simulation visit: http://goo.gl/jII1h DIBOP Research
    • How? DIBOP Simulation Introduction Objectives Methodology Results ConclusionTo run the simulation visit: http://goo.gl/jII1h DIBOP Research
    • Contribution: Mathematical ModelDI = Disruptive innovationI = innovationNE = New Entrant Introduction Objectives Methodology Results = factor of disruptiveness Conclusion DIBOP Research
    • Contribution: Scenario Model High Innovation Introduction Objectives Methodology ResultsTOP Focus only BOP Focus Conclusion Low Innovation DIBOP Research
    • Contribution: Theory Proposition I IntroductionThe impact of a DI is independent of its region ofoccurrence, but is limited by the spread of the industry it Objectivesdisrupts. Methodology Results Conclusion Industry DIBOP Research
    • Contribution: Theory Proposition II IntroductionThe level of DIBOP occurrences can influence the gapbetween companies at the TOP and the BOP. Objectives Methodology Results Conclusion DIBOP Research
    • Contribution: Role of IT Introduction Objectives Methodology Results ConclusionIT capabilities not just for today but for tomorrow. "Theres a way to do it better—find it."— Thomas Edison Image: www.computerservicestoronto.com DIBOP Research
    • Contribution: Disrupted Disruptionsstepping stones to the core disruption. IntroductionMinicomputer to PC Objectives Methodology Results Conclusion…snuffed out early by competitors likely to be disrupted. DIBOP Research
    • Contribution: Why DI’s are Ignored. IntroductionThe mystery of listening to customers Objectives Methodology Results ConclusionThe pit of financial projections Image: http://joi.org/ DIBOP Research
    • Research Answers Introduction How should Can DIBOP ObjectivesCan DI occur DIBOPs beat BOP? have impact on dealt with? Methodology top companies? Results Yes Conclusion AmbidextrousOrganization Yes ..not because it Business Model Rethinking is DIBOP but because it is a DI Portfolio Diversification DIBOP Research
    • Disruptive Innovation at the Bottom of the Pyramid Abayomi Baiyere & Jaspar Roos For a related blog post visit: http://goo.gl/ylP26For the full research paper visit: http://goo.gl/u9JKU Twitter: @speak2ab @jasparroos Image: wisemarketing.files.wordpress.com