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Social media for b2 b
 

Social media for b2 b

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Boost the social media marketing

Boost the social media marketing

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    Social media for b2 b Social media for b2 b Presentation Transcript

    • Social media for b2b b2b
    • Is Social Media only for consumer oriented businesses
    • Is Social Media only for consumer oriented businesses OR B2C’S
    • NO
    • You must bewondering...
    • WHAT DOES IT TAKE TOSUCCEED IN Social Media IN B2B?
    • SOCIAL MEDIA IN B2B IS ENTIRELY A DIFFERENT BALL GAME
    • SOCIAL MEDIA IN B2B IS ENTIRELY A DIFFERENT BALLCOMPARED TO B2C GAME
    • SO..
    • We asked
    • What is the toughest challenge for“ Social Media in a B2B ” environment?
    • Here are the Top 3 priorities
    • 1 Develop an appropriate content that suits B2B
    • 1 Develop an appropriate content that suits B2B THE AUDIENCE PROFILE IN B2B IS DIFFERENT.
    • IN OTHER WORDS..
    • KNOW
    • YOUR
    • B2B 101• THE AUDIENCE PROFILE IN A B2B ENVIRONMENT IS DIFFERENT.• THEY ARE INFORMATION SEEKERS• THEY WANT TO KNOW THE what’s AND why’s OF THE VALUE OFFERED
    • DEVELOP AN APPROPRIATE1 CONTENT THAT SUITS B2B2 Motivate others to participate in the exercise
    • 2 Motivate other to participate in the exercise IT IS IMPORTANT TO MOTIVATE EMPLOYEES TO PARTICIPATE IN THE EXERCISE.
    • 2 Motivate other to participate in the exercise GET THE SUBJECT MATTER EXPERTS TO PLAY A KEY ROLE.
    • I think employee participation is one of the toughest challenges - specifically“ getting your subject matter experts to participate effectively internally and externally. They need to be guided, motivated and participation needs to be ” sustained over the long term. Early wins and recognition may go a long way but it is always going to be a challenge to reach those decision-makers without adequately Yekemi Otaru equipping @Mrstaskmistress your employees to participate successfully.
    • DEVELOP AN APPROPRIATE CONTENT THAT1 SUITS B2B2 Motivate other to participate in the exercise3 ALIGN YOUR SOCIAL MEDIA GOALS WITH YOUR LONGTERM STRATEGIC GOALS
    • SOME EXAMPLES
    • Over 1.8 million video views
    • Remember
    • People are people, whetherthey work for a B2C or a B2Bcompany.
    • @Simplify360 THANKS TO YEKEMI, PETER PUDAITE, GREG COHEN, DAMIAN CORBERT ETC. FOR THEIR INPUTS