Developing a policy on social media - ASET 2010 Conference

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Presentation on developing a policy for social media within a careers service. …

Presentation on developing a policy for social media within a careers service.
Looks at the experience of LSE Careers Service using web 2.0 such as blogs, facebook and twitter. Makes suggestions for what a policy could include/cover and offers tips based on personal experience.
Presented at ASET 2010 Conference

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  • 1. Developing a policy on social media Judith Baines
  • 2.
    • 2 billion views a day
    • 24 hours video uploaded every minute
    http://www.viralblog.com/research/youtube-statistics/
  • 3. http://www.facebook.com/press/info.php?statistics
    • 500 million active users
    • 25 billion pieces of content shared each month
  • 4. Social Networking Social Media “ Web 2.0”
    • User-generated content
    • Interaction
    • Networks
    • People not technology
  • 5. Possible uses for web 2.0?
    • Marketing / advertising
    • Building your brand
    • Service delivery
      • News
      • Quick Queries
      • Information Management
    • Students using it for research and on-line networking; creating their own brand
  • 6. Blogs & blogging (1)
    • 2007-9
    • Students
  • 7. Blogs & blogging (2)
    • Sector news
      • Law
      • Finance
      • Comms.
    • Grad. Advance
    • Directors
    • Careers Advisers
    • 2009 onwards
  • 8. Blog Stats – LSE Law Careers
    • Average 66 hits per day
    • 71 Email subscribers
    • Law Dept website biggest referrer
  • 9. Facebook
  • 10. Twitter
  • 11. LinkedIn
  • 12. Social Media - YouTube
  • 13. Feeding the Web
    • Embedding
      • Display content from one website in another
    • Feeds (RSS)
      • Dynamically update one website with content from another
  • 14.  
  • 15. Student Workshop: Digital Footprints
    • Why this is important
    • What is your digital footprint?
      • Finding your footprint
      • Beware your digital footprint
    • Develop your online presence
    • Employers’ digital presence
    • Netiquette
  • 16. Policy & Strategy
    • Early days but services starting to write policies
    • Do you have one?
  • 17. Strategy
    • Identify the task and the desired outcomes
    • Choose the medium of communication that is simplest most logical and most effective
    • Reach your audience where they are most likely to be
    • Market it
  • 18. Policy – questions to ask
    • Who writes it?
    • How often?
    • How is it written?
    • Can students say what they want?
    • How will you monitor it?
    • How will you judge whether it has been successful?
    • Can staff opt in/out?
    • When should you review it?
  • 19. Service’s digital footprint
    • Do we need to control it?
    • Can we control it?
    • Should they all have the same appearance?
    • Personal & institutional digital footprints
  • 20. Tips
    • Do experiment but start small
    • Get the balance right between promotion and providing valuable information
    • Cross-promotion is key
    • Dedicate plenty of time and be realistic
    • Get the team on board, but don’t force them?
    • Use students!
  • 21. Slides & contact http://www.slideshare.net/bainesj [email_address]