0
Developing  a policy on  social media  Judith Baines
<ul><li>2 billion  views a day </li></ul><ul><li>24 hours  video uploaded every  minute </li></ul>http://www.viralblog.com...
http://www.facebook.com/press/info.php?statistics <ul><li>500 million  active users </li></ul><ul><li>25 billion  pieces o...
Social Networking Social Media “ Web 2.0” <ul><li>User-generated content </li></ul><ul><li>Interaction </li></ul><ul><li>N...
Possible uses for web 2.0? <ul><li>Marketing / advertising </li></ul><ul><li>Building your brand </li></ul><ul><li>Service...
Blogs & blogging (1) <ul><li>2007-9 </li></ul><ul><li>Students </li></ul>
Blogs & blogging (2) <ul><li>Sector news </li></ul><ul><ul><li>Law </li></ul></ul><ul><ul><li>Finance </li></ul></ul><ul><...
Blog Stats – LSE Law Careers <ul><li>Average 66 hits per day </li></ul><ul><li>71 Email subscribers </li></ul><ul><li>Law ...
Facebook
Twitter
LinkedIn
Social Media - YouTube
Feeding the Web <ul><li>Embedding </li></ul><ul><ul><li>Display content from one website in another </li></ul></ul><ul><li...
 
Student Workshop: Digital Footprints <ul><li>Why this is important </li></ul><ul><li>What is your digital footprint? </li>...
Policy & Strategy <ul><li>Early days but services starting to write policies </li></ul><ul><li>Do you have one? </li></ul>
Strategy  <ul><li>Identify the task and the desired outcomes </li></ul><ul><li>Choose the medium of communication that is ...
Policy – questions to ask  <ul><li>Who writes it? </li></ul><ul><li>How often? </li></ul><ul><li>How is it written? </li><...
Service’s digital footprint <ul><li>Do we need to control it? </li></ul><ul><li>Can we control it? </li></ul><ul><li>Shoul...
Tips <ul><li>Do experiment but start small </li></ul><ul><li>Get the balance right between promotion and providing valuabl...
Slides & contact http://www.slideshare.net/bainesj [email_address]
Upcoming SlideShare
Loading in...5
×

Developing a policy on social media - ASET 2010 Conference

815

Published on

Presentation on developing a policy for social media within a careers service.
Looks at the experience of LSE Careers Service using web 2.0 such as blogs, facebook and twitter. Makes suggestions for what a policy could include/cover and offers tips based on personal experience.
Presented at ASET 2010 Conference

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
815
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Developing a policy on social media - ASET 2010 Conference "

  1. 1. Developing a policy on social media Judith Baines
  2. 2. <ul><li>2 billion views a day </li></ul><ul><li>24 hours video uploaded every minute </li></ul>http://www.viralblog.com/research/youtube-statistics/
  3. 3. http://www.facebook.com/press/info.php?statistics <ul><li>500 million active users </li></ul><ul><li>25 billion pieces of content shared each month </li></ul>
  4. 4. Social Networking Social Media “ Web 2.0” <ul><li>User-generated content </li></ul><ul><li>Interaction </li></ul><ul><li>Networks </li></ul><ul><li>People not technology </li></ul>
  5. 5. Possible uses for web 2.0? <ul><li>Marketing / advertising </li></ul><ul><li>Building your brand </li></ul><ul><li>Service delivery </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Quick Queries </li></ul></ul><ul><ul><li>Information Management </li></ul></ul><ul><li>Students using it for research and on-line networking; creating their own brand </li></ul>
  6. 6. Blogs & blogging (1) <ul><li>2007-9 </li></ul><ul><li>Students </li></ul>
  7. 7. Blogs & blogging (2) <ul><li>Sector news </li></ul><ul><ul><li>Law </li></ul></ul><ul><ul><li>Finance </li></ul></ul><ul><ul><li>Comms. </li></ul></ul><ul><li>Grad. Advance </li></ul><ul><li>Directors </li></ul><ul><li>Careers Advisers </li></ul><ul><li>2009 onwards </li></ul>
  8. 8. Blog Stats – LSE Law Careers <ul><li>Average 66 hits per day </li></ul><ul><li>71 Email subscribers </li></ul><ul><li>Law Dept website biggest referrer </li></ul>
  9. 9. Facebook
  10. 10. Twitter
  11. 11. LinkedIn
  12. 12. Social Media - YouTube
  13. 13. Feeding the Web <ul><li>Embedding </li></ul><ul><ul><li>Display content from one website in another </li></ul></ul><ul><li>Feeds (RSS) </li></ul><ul><ul><li>Dynamically update one website with content from another </li></ul></ul>
  14. 15. Student Workshop: Digital Footprints <ul><li>Why this is important </li></ul><ul><li>What is your digital footprint? </li></ul><ul><ul><li>Finding your footprint </li></ul></ul><ul><ul><li>Beware your digital footprint </li></ul></ul><ul><li>Develop your online presence </li></ul><ul><li>Employers’ digital presence </li></ul><ul><li>Netiquette </li></ul>
  15. 16. Policy & Strategy <ul><li>Early days but services starting to write policies </li></ul><ul><li>Do you have one? </li></ul>
  16. 17. Strategy <ul><li>Identify the task and the desired outcomes </li></ul><ul><li>Choose the medium of communication that is simplest most logical and most effective </li></ul><ul><li>Reach your audience where they are most likely to be </li></ul><ul><li>Market it </li></ul>
  17. 18. Policy – questions to ask <ul><li>Who writes it? </li></ul><ul><li>How often? </li></ul><ul><li>How is it written? </li></ul><ul><li>Can students say what they want? </li></ul><ul><li>How will you monitor it? </li></ul><ul><li>How will you judge whether it has been successful? </li></ul><ul><li>Can staff opt in/out? </li></ul><ul><li>When should you review it? </li></ul>
  18. 19. Service’s digital footprint <ul><li>Do we need to control it? </li></ul><ul><li>Can we control it? </li></ul><ul><li>Should they all have the same appearance? </li></ul><ul><li>Personal & institutional digital footprints </li></ul>
  19. 20. Tips <ul><li>Do experiment but start small </li></ul><ul><li>Get the balance right between promotion and providing valuable information </li></ul><ul><li>Cross-promotion is key </li></ul><ul><li>Dedicate plenty of time and be realistic </li></ul><ul><li>Get the team on board, but don’t force them? </li></ul><ul><li>Use students! </li></ul>
  20. 21. Slides & contact http://www.slideshare.net/bainesj [email_address]
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×