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Anthropology And Freelancing
 

Anthropology And Freelancing

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There are some surprising connections ideas that freelancers and small service businesses can gain from anthropology. (Presentation from Freelance Austin, October 2010)

There are some surprising connections ideas that freelancers and small service businesses can gain from anthropology. (Presentation from Freelance Austin, October 2010)

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  • Hi there, I saw that you're working in the CE field. Perhaps my new presentation about CE in 2011 is of interest to you! I would love to hear your comments, cheers!

    http://www.slideshare.net/ErikPosthuma/customer-experience-trends-2011
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    Anthropology And Freelancing Anthropology And Freelancing Presentation Transcript

    • BEING A MARGARET MEAD FOR YOUR FREELANCE BUSINESS CHRIS BAILEY :: BAILEY WORKPLAY FREELANCE AUSTIN :: OCTOBER 2010 Sunday, October 17, 2010
    • OR...IF MARGARET MEAD HAD TO FILE A 1099 CHRIS BAILEY :: BAILEY WORKPLAY FREELANCE AUSTIN :: OCTOBER 2010 Sunday, October 17, 2010
    • TODAY’S OBJECTIVES help you: find more business create better client relationships build greater awareness for your biz Sunday, October 17, 2010
    • TODAY’S LAYOUT intro of anthropology freelancer’s anthropology toolkit discovery & research ethnography assessment & evaluation Sunday, October 17, 2010
    • A (VERY) BRIEF INTRO TO ANTHROPOLOGY Sunday, October 17, 2010
    • WHAT ANTHROPOLOGISTS DO study cultures understand group behaviors solve human problems Sunday, October 17, 2010
    • SOME NOTED ANTHROPOLOGISTS margaret mead alfred radcliffe-brown clifford geertz Sunday, October 17, 2010
    • USAGE IN BUSINESS corporate cultures usability studies customer experience Sunday, October 17, 2010
    • YOUR ANTHROPOLOGY TOOLKIT Sunday, October 17, 2010
    • DISCOVERY & RESEARCH question everything curiosity is our friend assumptions make you a...well, you know try out multiple perspectives Sunday, October 17, 2010
    • DISCOVERY & RESEARCH consider symbols and rituals what are your client’s rituals? what symbols do they most value? understand what’s most important to them...uncover hidden meaning Sunday, October 17, 2010
    • ETHNOGRAPHY & PARTICIPANT OBSERVATION visit client’s business observe interactions with customers and employees notice environment Sunday, October 17, 2010
    • ETHNOGRAPHY & PARTICIPANT OBSERVATION anthropology and freelancing are not 100% spectator sports learn through action Sunday, October 17, 2010
    • ETHNOGRAPHY & PARTICIPANT OBSERVATION experience the world of your client what is business like for them? what are their fears? what are their pains? what do they think makes them remarkable? Sunday, October 17, 2010
    • ASSESSMENT & EVALUATION grow through continual improvement start with a theory get your data take action Sunday, October 17, 2010
    • ASSESSMENT & EVALUATION collect data from your clients ask clients how service can be improved seek out post-project feedback Sunday, October 17, 2010
    • ASSESSMENT & EVALUATION other feedback from your clients ask for feedback related to growing your business ask for the reference ask for the referral Sunday, October 17, 2010
    • SOCIAL NETWORK ANALYSIS B ONUS! how are your clients connected? are these weak or strong ties? what can you do to be a better connector? Sunday, October 17, 2010
    • WRAP-UP learn what your client believes is most important and go after it experience the culture of your client grow your business through constant assessment and evaluation help your clients grow by connecting them to other businesses Sunday, October 17, 2010
    • THANK YOU IF MARGARET MEAD HAD TO FILE A 1099 CHRIS BAILEY :: BAILEY WORKPLAY FREELANCE AUSTIN :: OCTOBER 2010 W: WWW.BAILEYWORKPLAY.COM E: CHRIS.BAILEY@BAILEYWORKPLAY.COM T: @CHRIS_BAILEY OR @BAILEYWORKPLAY Sunday, October 17, 2010