Anthropology And Freelancing

BEING A MARGARET MEAD FOR YOUR FREELANCE BUSINESS CHRIS BAILEY :: BAILEY WORKPLAY FREELANCE AUSTIN :: OCTOBER 2010 Sunday, October 17, 2010

OR...IF MARGARET MEAD HAD TO FILE A 1099 CHRIS BAILEY :: BAILEY WORKPLAY FREELANCE AUSTIN :: OCTOBER 2010 Sunday, October 17, 2010

TODAY’S OBJECTIVES help you: ﬁnd more business create better client relationships build greater awareness for your biz Sunday, October 17, 2010

TODAY’S LAYOUT intro of anthropology freelancer’s anthropology toolkit discovery & research ethnography assessment & evaluation Sunday, October 17, 2010

A (VERY) BRIEF INTRO TO ANTHROPOLOGY Sunday, October 17, 2010

WHAT ANTHROPOLOGISTS DO study cultures understand group behaviors solve human problems Sunday, October 17, 2010

SOME NOTED ANTHROPOLOGISTS margaret mead alfred radcliffe-brown clifford geertz Sunday, October 17, 2010

USAGE IN BUSINESS corporate cultures usability studies customer experience Sunday, October 17, 2010

YOUR ANTHROPOLOGY TOOLKIT Sunday, October 17, 2010

DISCOVERY & RESEARCH question everything curiosity is our friend assumptions make you a...well, you know try out multiple perspectives Sunday, October 17, 2010

DISCOVERY & RESEARCH consider symbols and rituals what are your client’s rituals? what symbols do they most value? understand what’s most important to them...uncover hidden meaning Sunday, October 17, 2010

ETHNOGRAPHY & PARTICIPANT OBSERVATION visit client’s business observe interactions with customers and employees notice environment Sunday, October 17, 2010

ETHNOGRAPHY & PARTICIPANT OBSERVATION anthropology and freelancing are not 100% spectator sports learn through action Sunday, October 17, 2010

ETHNOGRAPHY & PARTICIPANT OBSERVATION experience the world of your client what is business like for them? what are their fears? what are their pains? what do they think makes them remarkable? Sunday, October 17, 2010

ASSESSMENT & EVALUATION grow through continual improvement start with a theory get your data take action Sunday, October 17, 2010

ASSESSMENT & EVALUATION collect data from your clients ask clients how service can be improved seek out post-project feedback Sunday, October 17, 2010

ASSESSMENT & EVALUATION other feedback from your clients ask for feedback related to growing your business ask for the reference ask for the referral Sunday, October 17, 2010

SOCIAL NETWORK ANALYSIS B ONUS! how are your clients connected? are these weak or strong ties? what can you do to be a better connector? Sunday, October 17, 2010

WRAP-UP learn what your client believes is most important and go after it experience the culture of your client grow your business through constant assessment and evaluation help your clients grow by connecting them to other businesses Sunday, October 17, 2010

THANK YOU IF MARGARET MEAD HAD TO FILE A 1099 CHRIS BAILEY :: BAILEY WORKPLAY FREELANCE AUSTIN :: OCTOBER 2010 W: WWW.BAILEYWORKPLAY.COM E: CHRIS.BAILEY@BAILEYWORKPLAY.COM T: @CHRIS_BAILEY OR @BAILEYWORKPLAY Sunday, October 17, 2010

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Anthropology And Freelancing

by Chris Bailey on Oct 17, 2010

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Anthropology And Freelancing — Presentation Transcript