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BEING A MARGARET MEAD FOR
                  YOUR FREELANCE BUSINESS
                  CHRIS BAILEY :: BAILEY WORKPLAY
    ...
OR...IF MARGARET MEAD HAD TO
                  FILE A 1099
                  CHRIS BAILEY :: BAILEY WORKPLAY
             ...
TODAY’S OBJECTIVES


                   help you:
                           find more business
                           ...
TODAY’S LAYOUT

                   intro of anthropology
                   freelancer’s anthropology toolkit
            ...
A (VERY) BRIEF INTRO TO
                               ANTHROPOLOGY




Sunday, October 17, 2010
WHAT ANTHROPOLOGISTS DO



                   study cultures
                   understand group behaviors
               ...
SOME NOTED ANTHROPOLOGISTS



                   margaret mead
                   alfred radcliffe-brown
                 ...
USAGE IN BUSINESS



                   corporate cultures
                   usability studies
                   custome...
YOUR ANTHROPOLOGY TOOLKIT




Sunday, October 17, 2010
DISCOVERY & RESEARCH


                   question everything
                           curiosity is our friend
         ...
DISCOVERY & RESEARCH


                   consider symbols and rituals
                           what are your client’s r...
ETHNOGRAPHY & PARTICIPANT
                  OBSERVATION


                   visit client’s business
                     ...
ETHNOGRAPHY & PARTICIPANT
                  OBSERVATION



                   anthropology and freelancing are not
       ...
ETHNOGRAPHY & PARTICIPANT
                  OBSERVATION
                   experience the world of your client
           ...
ASSESSMENT & EVALUATION


                   grow through continual improvement
                           start with a th...
ASSESSMENT & EVALUATION


                   collect data from your clients
                           ask clients how ser...
ASSESSMENT & EVALUATION


                   other feedback from your clients
                           ask for feedback ...
SOCIAL NETWORK ANALYSIS            B ONUS!




                   how are your clients connected?
                   are t...
WRAP-UP

                   learn what your client believes is most
                   important and go after it
         ...
THANK YOU
     IF MARGARET MEAD HAD TO FILE A 1099

               CHRIS BAILEY :: BAILEY WORKPLAY
               FREELANC...
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Anthropology And Freelancing

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There are some surprising connections ideas that freelancers and small service businesses can gain from anthropology. (Presentation from Freelance Austin, October 2010)

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  • Hi there, I saw that you're working in the CE field. Perhaps my new presentation about CE in 2011 is of interest to you! I would love to hear your comments, cheers!

    http://www.slideshare.net/ErikPosthuma/customer-experience-trends-2011
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Transcript of "Anthropology And Freelancing"

  1. 1. BEING A MARGARET MEAD FOR YOUR FREELANCE BUSINESS CHRIS BAILEY :: BAILEY WORKPLAY FREELANCE AUSTIN :: OCTOBER 2010 Sunday, October 17, 2010
  2. 2. OR...IF MARGARET MEAD HAD TO FILE A 1099 CHRIS BAILEY :: BAILEY WORKPLAY FREELANCE AUSTIN :: OCTOBER 2010 Sunday, October 17, 2010
  3. 3. TODAY’S OBJECTIVES help you: find more business create better client relationships build greater awareness for your biz Sunday, October 17, 2010
  4. 4. TODAY’S LAYOUT intro of anthropology freelancer’s anthropology toolkit discovery & research ethnography assessment & evaluation Sunday, October 17, 2010
  5. 5. A (VERY) BRIEF INTRO TO ANTHROPOLOGY Sunday, October 17, 2010
  6. 6. WHAT ANTHROPOLOGISTS DO study cultures understand group behaviors solve human problems Sunday, October 17, 2010
  7. 7. SOME NOTED ANTHROPOLOGISTS margaret mead alfred radcliffe-brown clifford geertz Sunday, October 17, 2010
  8. 8. USAGE IN BUSINESS corporate cultures usability studies customer experience Sunday, October 17, 2010
  9. 9. YOUR ANTHROPOLOGY TOOLKIT Sunday, October 17, 2010
  10. 10. DISCOVERY & RESEARCH question everything curiosity is our friend assumptions make you a...well, you know try out multiple perspectives Sunday, October 17, 2010
  11. 11. DISCOVERY & RESEARCH consider symbols and rituals what are your client’s rituals? what symbols do they most value? understand what’s most important to them...uncover hidden meaning Sunday, October 17, 2010
  12. 12. ETHNOGRAPHY & PARTICIPANT OBSERVATION visit client’s business observe interactions with customers and employees notice environment Sunday, October 17, 2010
  13. 13. ETHNOGRAPHY & PARTICIPANT OBSERVATION anthropology and freelancing are not 100% spectator sports learn through action Sunday, October 17, 2010
  14. 14. ETHNOGRAPHY & PARTICIPANT OBSERVATION experience the world of your client what is business like for them? what are their fears? what are their pains? what do they think makes them remarkable? Sunday, October 17, 2010
  15. 15. ASSESSMENT & EVALUATION grow through continual improvement start with a theory get your data take action Sunday, October 17, 2010
  16. 16. ASSESSMENT & EVALUATION collect data from your clients ask clients how service can be improved seek out post-project feedback Sunday, October 17, 2010
  17. 17. ASSESSMENT & EVALUATION other feedback from your clients ask for feedback related to growing your business ask for the reference ask for the referral Sunday, October 17, 2010
  18. 18. SOCIAL NETWORK ANALYSIS B ONUS! how are your clients connected? are these weak or strong ties? what can you do to be a better connector? Sunday, October 17, 2010
  19. 19. WRAP-UP learn what your client believes is most important and go after it experience the culture of your client grow your business through constant assessment and evaluation help your clients grow by connecting them to other businesses Sunday, October 17, 2010
  20. 20. THANK YOU IF MARGARET MEAD HAD TO FILE A 1099 CHRIS BAILEY :: BAILEY WORKPLAY FREELANCE AUSTIN :: OCTOBER 2010 W: WWW.BAILEYWORKPLAY.COM E: CHRIS.BAILEY@BAILEYWORKPLAY.COM T: @CHRIS_BAILEY OR @BAILEYWORKPLAY Sunday, October 17, 2010
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