Publications Top 10

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chelsea baileys top 10

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  • Blogs are important and should be used in the PR Field. Although it is online, it is still considered a publication. Blogs may also be substituted for traditional company newsletters.
  • Elements of a Photograph Graphics - The relationship between lines and shapes that are pleasing to the viewer of the image. Quality of Light - The use of light, natural or artificial, that increases the storytelling ability from a photo and of a subject. Emotions - Allows the photographer to capture the true feeling of a subject being photographed that tells their true human condition. Juxtaposition - Presents opposite elements in a photo and is usually ironic. Mood - The state of mind or feeling evoked by the reader. Sense of Place- Allows reader to comprehend the setting of the image Point of Entry - Part of the photograph that immediately draws the reader into the image. Impact - Provides an immediate, powerful, and emotional response from the reader. Rule of Thirds - A visual rule that plays upon the natural instincts of the image and each subject contributes to the storytelling process of the image. Perspective - A unique visual approach Surprise - Shows readers something they wouldn't expect. Layering - Each part of the photo tells a story. There may be a foreground, background, and additional layers of the image which has a strong point of entry. Moment - Records the essential truth of a person or event. Catching the moment can make or break a photograph and the effectiveness of a graphic image. Personality Portrait - Gives the reader insight into the subject, deeper than their outer appearance and should graphically shed light into the subject’s personality.
  • Pictures should be used according to size and quality. Pixels are single points in a graphic image Many pixels are put together to make up one picture. When small pictures are stretched, the pixels become distorted and may cause the subjects to be unclear or pixilated. Pictures can have many different formats, which may also affect the quality.
  • Pictures can have many different formats Some include .tiff, .jpeg, .bmp Depending on the publication and usage of the photo, the types may vary. With magazine photos, the typical format requested by the editor is .tiff or a raw photo. These are two types of pictures with the best quality and are the easiest to edit.
  • Types of Photos The first type of photo is an informational photo which is simply a visual record of a person, place, or event. The second type of photo is a passive photo . These are taken of those whose purpose it is to be taken for a publication.  The third type of photo is an active photo . These active photos show real people in real situations and unlike in the informational photos, they can depict emotions, moods, and personalities.
  • How To Add A Page to your Word Press Blog! 1. Go to www.wordpress.com 2. Use your log in information and sign into your blog. 3. Click the My Dashboard button/link at the top of the page next to the My account Icon. 4. Under the post section on the left hand side click “Pages” 5. Select add new which is located next to the Edit Pages heading. 6. Type “About me” in the title box and your whole name in the big text box. 7. Click Publish on the right side of the screen. 8. Click on your blog title in the top right hand side of the screen. 9. Your new page should appear at the top of the screen.
  • When designing a publication it is important to know your target audience. Some methods may be appropriate for one audience, but not others. Fitting your publications to your publics needs will allow you to disseminate your message more efficiently. These are three different influential's to broadcast the same message to multiple audiences.
  • Definition of C.R.A.P. Contrast- the relative difference between light and dark areas of a print or negative. Repetition- the rhythm produced by repeating color, line, form, etc. Alignment- The layout of items along invisible but easily identifiable lines. Proximity- unifying items by placing them physically close on a page.
  • Typefaces are important when designing publications. When deciding what font to use you should select a font that represents the personality and the goals of your organization. Some fonts have cool symbols for letters while others are boring and mundane. The font should also represent the mood/industry that you are working in. The silly font that may be found on a business card for children's birthday clowns and the font for a funeral home will not be the same simple because they have two different moods behind each of their companies. Different publications will have different font sizes and font color should be legible on the background of the publication.
  • Business cards are used as a networking tool and a method of contacting potential clients or employees. The fonts found on business cards should be no smaller than 8pt and be clear and easy to read. Common contact information found on the business cards include your name, phone number, email address, and fax number.
  • Publications Top 10

    1. 1. Chelsea Bailey PRCA 3339-A Prof. B. Nixon
    2. 2. I Am Chelsea Bailey, And This Is My Blog <ul><li>A Weblog (Blog) is a shared online journal that maintains an online chronicle of information . </li></ul><ul><li>Blogs are free, easy, and fun to use! </li></ul>
    3. 3. Elements of A Picture <ul><li>There are many elements that go into a picture. The photo below shows an emotional woman crying. This photographer effectively shows her true human condition. </li></ul>
    4. 4. A Picture worth a thousand…Pixels? <ul><li>Original Picture </li></ul><ul><li>Pixilated Picture </li></ul><ul><li>Pixels are single points in a graphic image. </li></ul><ul><li>When small pictures are stretched, the pixels become distorted and may cause the subjects to be unclear or pixilated. </li></ul><ul><li>Pictures should be used according to size and quality </li></ul>
    5. 5. Fit For A Magazine The typical picture format requested by magazine editors are .tiff or Raw photos. These raw photos are the best format to use when editing elements of a photo.
    6. 6. What's your type? ( 3 Photo-types Featuring Trey Songz ♥ ) Active Passive Informational
    7. 7. Add A Page to your blog! <ul><li>1. Go to www.wordpress.com </li></ul><ul><li>2. Use your log in information and sign into your blog. </li></ul><ul><li>3. Click the My Dashboard button/link at the top of the page next to the My account Icon. </li></ul><ul><li>4. Under the post section on the left hand side click “Pages” </li></ul><ul><li>5. Select add new which is located next to the Edit Pages heading. </li></ul><ul><li>6. Type “About me” in the title box and your whole name in the big text box. 7. Click Publish on the right side of the screen. </li></ul><ul><li>8. Click on your blog title in the top right hand side of the screen. </li></ul><ul><li>9. Your new page should appear at the top of the screen. </li></ul>
    8. 8. Same Message, Different Publics <ul><li>Messages should be tailored specifically to your audience . </li></ul><ul><li>Message: Drink Milk to help your bones and make you strong. </li></ul><ul><li>Differentiated Publics: </li></ul><ul><ul><li>Dr. Phil: Middle Aged Adults </li></ul></ul><ul><ul><li>Beyonce: Young Adults </li></ul></ul><ul><ul><li>Miley Cyrus: Teenagers </li></ul></ul>
    9. 9. Oh, C.R.A.P! <ul><li>Elements of Design </li></ul><ul><li>Contrast (Black and White Squares) </li></ul><ul><li>Repetition (Repeated throughout the design) </li></ul><ul><li>Alignment (Placed Right Next to each contrasting square) </li></ul><ul><li>Proximity (Evenly spaced) </li></ul>
    10. 10. Typography Is key! <ul><li>Do the fonts match the goals of the organization? </li></ul><ul><li>Do the fonts match the mood of the publication? </li></ul><ul><li>Is the font legible? </li></ul><ul><li>Is the font size appropriate for the publication? </li></ul><ul><li>Is the font color visible on the background? </li></ul>
    11. 11. Take my card and give me a call… <ul><li>Business cards are a direct extension of you. </li></ul><ul><li>Creative business cards can be conversation starters </li></ul><ul><li>Information to include on your business card: </li></ul><ul><ul><li>Name </li></ul></ul><ul><ul><li>Phone number </li></ul></ul><ul><ul><li>Email address </li></ul></ul><ul><ul><li>Fax number </li></ul></ul><ul><li>Fonts should be clear and easy to read </li></ul>
    12. 12. The End!

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