Brief Introduction & Key Solutions
InsightExpress Overview <ul><li>Full-Service Digital Market Research firm with highly experienced market researchers and p...
Product Development Research Expertise 1 PRODUCTS • MosaIX • InsightPanels • Mobile  Ethnography • Brand eValuator Opportu...
InsightExpress – Key Solutions Concept Testing/ Marketing Communications Although customers claim to be savvy, many are co...
Contact Information: Make Us a Part of  Your Company’s Future!! Ryan John Grady, Account Executive Custom Research Service...
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Insight Express: A Brief Introduction

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Company Overview, Proud Partners, Key Solutions and Product Development continuum

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  • Insight Express: A Brief Introduction

    1. 1. Brief Introduction & Key Solutions
    2. 2. InsightExpress Overview <ul><li>Full-Service Digital Market Research firm with highly experienced market researchers and project managers </li></ul><ul><li>Patented & ARF Certified Methodologies </li></ul><ul><li>Proprietary Solutions to help address important business questions, such as Concept Refinement, Shopper Marketing, Product Optimization, and Media Accountability </li></ul><ul><li>Zero-based, Consultative Support driven on a project-by-project needs basis </li></ul><ul><li>Superior survey and reporting platform </li></ul><ul><li>Headquartered in Stamford, CT with offices in New York, Los Angeles, and San Francisco with over 110 employees </li></ul>A Few Proud Partners :
    3. 3. Product Development Research Expertise 1 PRODUCTS • MosaIX • InsightPanels • Mobile Ethnography • Brand eValuator Opportunity Identification 2 PRODUCTS • IdeaGauge • TM Extender Opportunity Hierarchy 3 PRODUCTS • ConceptTest Express • OptIX • InteractiveEditor • ImagePaint • Opti-mIX Concept Development & Refinement 4 PRODUCTS • IHUT • Creative Pre-Test • Storyboard Test • VideoTrace • PackageImpact Product Development & Refinement 6 PRODUCTS • Cross Media Symphony • Brand eValuator • InsightPanels • Attitude & Usage Monitor Product Lifecycle 5 Product Launch
    4. 4. InsightExpress – Key Solutions Concept Testing/ Marketing Communications Although customers claim to be savvy, many are confused and unaware of options available to them. We offer innovative discrete choice solutions to help you better understand the power of your concepts/communications . In-Store Media Optimization Identify and isolate the impacts of your marketing activities? We provide the ability to determine the optimal mix using the InsightExpress’ MarketmIX simulator . Panel Communities Engage consumers that are ready to share ideas, opinions and preferences so you can make better decisions, what's needed is an efficient means to capture these inputs and our hybrid approach provides the answers you need. … and Loyalty, Segmentation, Positioning, etc.. IdeaGauage & Interactive Editor Digital and Cross Media Measurement InsightExpress’ AdInsights ® and Cross Media Symphony allow you to objectively measure the attitudinal impact of digital advertising . We are highly experienced with providing ROI measurement of the integrated media packages of your marketing mix and understand the effectiveness of your campaign spend. Direct Mail Testing A proven, cost-effective platform for testing and refining direct mail prior to production investment. Marketers are significantly improving their odds of successfully connecting with key consumers by using DirectImpact . This solution tests the ability of a direct mail piece to be retained, opened and garner a response
    5. 5. Contact Information: Make Us a Part of Your Company’s Future!! Ryan John Grady, Account Executive Custom Research Services Direct: 212.273.7413 Email: rgrady@insightexpress.com

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